When you write an email, you’ll often need to choose a subject line that suits the content of the message. Choosing the right subject line can help you attract potential clients and increase the chances of your email being opened. Learn some tricks and techniques to craft the perfect subject lines that will make your emails irresistible.
Experiment With Hooks
To get the attention of your readers, you need an intriguing subject line that will pull them in and make them want to read your email. One way to do this is to experiment with hooks. A hook is a short, catchy phrase or word that acts as a trigger to grab the reader’s attention and make them click on your email to find out more.
For example, if you send an email about real estate to a list of individuals on a particular email distribution list, you can use a hook like “Special Offer! Lower Mortgage Rates” or “New Listing – Luxury Apartment with Everything You Need!”
The key is to find a hook that will fit perfectly with the content of your email. For example, if you are pitching a webinar on how to create a killer marketing plan, you might use a hook like “Free Webinar: How to Create a Killer Marketing Plan in 7 Steps” or “Discover the 3 steps to creating a killer marketing plan.”
Personalize The Subject Line
When people open your email, they’ll see the headline and maybe the first few lines of the body copy. After that, the content becomes a little more personalized. So if you want to get creative and be like the fancy restaurants who get creative with their menu items and offer something new, you can take the first few lines of the body copy and turn them into a sentence or two. Doing this for the subject line will make it sound like you wrote the email just for them!
For example, you can take the same subject line as above and add content like this: “The perfect Valentine’s Day gift for your loved one – a personalized engraved card with your love’s name, date, and message.”
Once someone clicks on that link, they’ll be brought to a web page with all the information they need to know about the product or service. So for some extra credit, you can use the subject line to lead them to a completely unique offer that you might have prepared for that specific email.
Length Is Important
When you craft an email, you need to consider how long the average person will stay engaged with what you have to say. If you’re sending out a transactional email that needs to be answered in a hurry, you’ll want to keep it short and sweet.
According to HubSpot Blogs research, 76% of people read the subject line before opening the email. So if you want your readers to look at your email, you should keep the subject line short and sweet. Ideally, it should be between three and six words.
If you do decide to go above and beyond these word limits, you should always test out your subject line to make sure it’s not confusing or difficult for your readers to understand. To really up the ante, you can use a hook to draw them in and increase the chances of them reading your email.
Avoid Overuse Of Emojis
According to HubSpot Blogs research, 43% of people have said that they often avoid reading emails with emojis in the subject line. These people are missing out on some truly special communications because the subject line is pulling them in to open up your email.
The key is to keep your emojis engaging and in control – don’t go overboard with them. Instead of using them to replace words, consider using them to highlight specific words or phrases in your subject line. For example, if you are writing about fashion and you want to use an emoji to represent a face wearing a mask, you could say “New Styles Of Winterwear Are Here! Shop the Look of Your Dreams with These Emoji-Filled Tips From a Fashion Expert.”
The takeaway from this is that you should use emojis in your subject line when necessary – not to replace words or to go crazy with them.
Craft A Killer Closer
Craft an effective closer for your email. This is the part of your email that will bring your readers back for more. If you are using a product like MailChimp, you can create a few different versions of your close, testing them out with A/B testing. This allows you to see which one performs the best without totally revising and recreating the entire email.
For example, if you are using MailChimp, you can create an initial email that includes a generic template with a few different headlines and body copy. Then, you can create a second email that includes the same subject line and hits the same key points, but includes an effective closer (i.e., a clear call to action) of “Click here to learn more” or “Sign up to receive weekly insights about fashion trends and style tips.”
Depending on the size of your email list, you can then test out this subject line and closer in a bid to find the right fit.