Facebook Email Marketing Software: What You Need to Know

The evolution of email marketing is well under way, and with it comes a new set of tools for online marketers.

Email marketing is one of the most effective and important digital marketing tactics, allowing marketers to target the right audience, engage them, and convert them into paying customers. Email marketing software can be a vital tool in your digital marketing arsenal, helping you to optimize your efforts, automate your workflow, and much more.

In 2018, email marketing software solutions grew their share from 11% to 16% of the total email marketing market, while the share of social media marketing tools, such as Hootsuite and Wistia, grew by 12%.

If you’re looking to increase your marketing efficiency and prove the value of your efforts, then take a closer look at these five popular Facebook Email Marketing software solutions.

AWeber

AWeber remains one of the most popular email marketing solutions worldwide, due to its wide adoption by major brand marketers and its strong growth over the years. Launched in 2005, AWeber is owned by the American Express corporation, which provides it with a certain degree of stability and trustworthiness.

AWeber is available as a free plan, with features such as email templates, autoresponders, and flexible delivery options. For more advanced features, you have to upgrade. AWeber is also one of the few email marketing solutions that offer integration with affiliate marketing platforms, social media platforms, and third-party software, allowing you to track the results of your efforts in one place. Last but not least, AWeber is continually adding new features and optimizations to the product, making it a valuable tool for any marketer.

MailChimp

MailChimp is yet another tool that’s grown in popularity over the years, and for good reason. It’s incredibly intuitive, easy to use, and has a minimal learning curve. Plus, MailChimp is totally free.

While it doesn’t boast the oldest age in the industry, MailChimp is definitely one of the most popular email marketing solutions, and it’s kept that way by offering a simple yet effective free account with limited features. If you’re looking to get started, MailChimp will definitely be a welcome addition to your digital marketing arsenal.

Constant Contact

If you’re looking for a simple yet dependable email marketing solution, then consider checking out Constant Contact. It was originally launched in 2003 and is now owned by the American Express corporation. One of the distinguishing factors of Constant Contact is that it doesn’t require you to build a whole mailchimp account from scratch; you can import your existing email list from another platform.

Constant Contact comes with a free plan that allows you to send up to 15,000 emails per month and features a simple interface, drag-and-drop editing, and automated email campaigns. If you need to bulk mail your audience or need to send out special offers and discounts, then you have to upgrade to the paid version. But keep in mind: Constant Contact isn’t a free service forever. After your free trial period ends, you’ll need to move to the paid version or find another solution.

HubSpot Mail

With HubSpot Mail, you can take complete control of your email marketing activities from start to finish. The software provides you with a robust marketing automation tool that can integrate with all of your other apps and tools, such as HubSpot, Google Calendar, and more.

There is a free version of HubSpot Mail that provides you with limited features, but if you’re serious about entering the email marketing space, then you have to upgrade to the paid version.

Pardot

Pardot is a marketing automation platform that allows you to create automated emails, landing pages, and social media marketing campaigns, all from one place. The software is owned by Bluehost and provides you with a robust and feature-rich free option, as well as a pro edition that offers additional features at a high cost. So, if you’re looking for a feature-rich email marketing solution, then consider checking out Pardot.

Sumo

Last but not least, Sumo is a marketing automation solution created for small to midsized businesses. It provides you with a robust marketing platform that can help you automate your marketing activities, from lead generation and nurturing, to email marketing and social media management. What’s more, Sumo integrates with all of the major email marketing solutions, allowing you to effortlessly switch between them. And at any given time, you can have up to 10 different campaigns going on, each with their own template, subject line, and email messages. Sumo also offers a free plan that allows you to send up to 12,500 emails per month.

So, as you can see, there’s a lot to consider when choosing the right Facebook email marketing software. After you’ve made your decision, use this checklist to help ensure smooth sailing:

Is This System Easy To Use?

It’s no secret that some email marketing software solutions are easier to use than others, so if you’re looking for a quick and easy to comprehend product, then consider checking out the Simple Mail Server (SMS). With this solution, setting up automated campaigns is a breeze, and you can get up and running quickly. Plus, you can use pre-made email templates, which makes the whole process even simpler. And while you’re viewing your email reports, you can easily see how effective your campaigns were, since all of the data is presented in a neat and tidy format. If you need an email marketing solution that’s a little less intuitive but offers a lot more features, then consider checking out HubSpot Mail or Constant Contact. They both offer an exceptionally user-friendly experience and are packed with features. If you’re looking for a robust marketing automation solution that’s affordable, then consider Pardot or Sumo; they both offer a free plan that’s feature-packed and allows for a high degree of customization. And last but not least, AWeber, with its strong base in Canada and its focus on affordable and simple solutions, has become a valuable tool for many marketers.

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