Facebook is the largest social media platform, currently reaching over a billion active monthly users worldwide. It is also a great place to grow your email list, especially if you are using Facebook Marketing.
Marketing on Facebook is easy and straightforward, and it is also a lot of fun. Facebook allows you to target specific groups of people based on their interests. This means that you can target potential customers for your email list who are highly likely to be interested in your product or service.
Facebook provides you with a massive amount of data that you can use to grow your company and reach more people. In this article, we will discuss the various ways that you can use Facebook’s marketing suite to grow your email list and discover new subscribers.
Create Interest-Based Groups
You can use Facebook’s huge audience to your advantage. One of the first things that you should do is create several interest-based groups. Create one group for people who are passionate about travel, another for business professionals, and so on.
It is a good idea to create different groups for different purposes. Interest-based groups are a great way to target potential customers for your email list who are most likely to be interested in your product or service. When a member signs up to your list, they will be added to one of the groups based on their interest.
Target Local Events & Interests
Facebook allows you to target local events and interests. Events and interests are two sides of the same coin because you can target an event with an interest or interests. For example, you can use the Olympics as an event and target people who are interested in sports and/or fitness. The same concept applies to niche interests as well.
A fun thing about events and interests on Facebook is that you can use certain keywords and phrases in the description to attract potential customers who are likely to be interested in your product or service. When a person clicks on the description of an event or interest, they will be taken to a landing page with more information about the content they are interested in.
To make your content more discoverable, use hashtags in your descriptions. People use hashtags when they post content on social media platforms to make it more attractive to their followers. When a user posts a link to your content along with a hashtag, their followers will be able to find it more easily.
When you utilize hashtags, you give your content more visibility and allow people to discover you and your content without having to constantly check the internet for updates.
Use Images & Videos
Facebook is a place where people share content that is visually appealing. To catch the attention of potential subscribers, create interesting images and videos, and use these tools to your advantage. To learn more, check out HubSpot’s blog and watch their video tutorial on creating an image that will make your subscribers click.
Post Regularly & Attractively
Posting regularly and attractively is a good way to grow your email list on Facebook. You can use Facebook’s publishing features to post regularly and attractively to your audience. You can also use tools like Hootsuite to schedule your posts in advance, so they are easily accessible to your audience when you need to make a post.
Use An Email Summarizer
Facebook allows you to send email marketing campaigns from within the platform, so you can keep track of your subscribers’ activities. To maximize the effectiveness of your email campaigns, you can use an email summary to grab people’s attention and encourage them to subscribe to your list. When someone subscribes to your list, they will receive an email from you with a list of recent blog posts and other engaging content that you’ve published.
Another advantage of using an email summary is that you can use tools like MailChimp to collect emails from your subscribers and use them in a variety of ways, including cross-promoting with other platforms and channels.
Create An Online Shopify Store
With Shopify, you can create an online shop in just a few clicks. Once you have your shop up and running, you can connect it to your Facebook account and begin using all the platforms and features that Shopify has to offer. You can use Facebook trading cards to encourage people to like and follow you on the platform, and you can take advantage of their conversion tools.
As a marketer, you have a lot of control over the look and feel of your website, social media platforms, and email campaigns. With Shopify, none of that is necessary; you can simply create an online store that you can use to promote and sell your products.