In the last few years, fashion catalogs have undergone a bit of a revolution. Gone are the days of boring, dry catalogs stuffed with garments that might not even suit the reader. Thanks to influencers and bloggers paving the way, fashion readers now get to enjoy a cornucopia of everything available in a single, stylish, and immersive glance.
If you’re looking to grow your fashion brand, you might be wondering how to go about it. Where to start? How to reach the right audience? These are all valid questions, and the best way to answer them is with data. With the right tools, you can track the performance of every piece of content you publish, monitor the progress of your website, and get a clear picture of which advertising campaign is bringing in the highest return on investment.
The Evolution of Online Influencer Marketing
For years, traditional catalogs were the domain of the luxury industry, with very few brands and products penetrating into the mainstream. Even in today’s online world, the influence of digital natives—the Gen Z, millennials, and members of the so-called “iGeneration”—is visible in the products they love and the content they consume. Influencer marketing, specifically, has taken off as a channel for brands to engage with this target audience, and the fashion world has followed suit. As a result, the style influencer’s content now appears in the most prestigious publications, like ELLE and Vogue, as well as the most recognizable platforms, like Instagram and YouTube. Within these platforms, users can discover a range of styles and influences that they can identify with or aspire to.
The Rise of Sustainable Fashion
One of the most significant developments in the fashion industry in the last few years is sustainability. Not only has sustainability become a preferred choice among consumers, who want to avoid wasting natural resources and minimise their impact on the environment, but it has also become an integral part of product design. Conscious consumers now expect eco-friendly and ethical products that are good for the planet, and businesses must respond to this trend by investing in new sustainable sources of materials and production processes.
According to the Global Sustainable Fashion Summit, a survey of more than 2000 consumers across North America, Europe, and Asia found that 89% described themselves as ‘sustainable’, ‘energetic’, or ‘responsible’. When asked about the main reason for their interest in sustainable fashion, 74% cited ethical concerns, while 62% were motivated by environmental awareness. Interested in learning more? Check out the full report here:
The Rise of Sustainable Fashion
How to Establish Your Style Blog
Fashion is subjective, and that’s a beautiful thing. Everyone’s style is a little different, and that’s what makes it so interesting. It is, however, also a great way to learn more about how customers behave and what they want. If you’re looking to establish a fashion blog, you can follow the guide below to learn industry insider secrets and build an audience who shares your passion for style.
Find Your Niche
When you establish a fashion blog, the first thing you want to do is find your niche. What are you going to write about? Fashion is a broad topic, and it can cover everything from style tips to industry news. To truly succeed as a style blogger, you need to hone your expertise in one area and own it. Think of it like this: Would you rather listen to a fashion journalist talking about the latest trends or a style expert providing useful tips on how to achieve a particular look?
Create Quality Content
Fashion is, above all, subjective. This is something you need to keep in mind if you want to create high-quality content for your blog. Even though your blog is about fashion, the content you create does not have to be about clothing. The most successful fashion blogs out there talk about lifestyle, travel, and style advice. When you create content for your blog, concentrate on being original and engaging. Don’t just regurgitate what other people are doing. Be passionate about what you are writing about, and make sure that your readers can connect with your content. To create a successful blog, you need to find a way to engage your audience on a personal level, and that’s what makes your content so digestible and worth reading. Readers should feel like they’re connecting with you, the author, rather than just another voice in the wilderness. Be a person, not a web page.
Build A Community
The fashion world is a small community, and it’s a highly-connected one. With the internet connecting designers, manufacturers, and consumers on a global scale, it’s now possible to become aware of styles and trends from all over the world, even if you don’t live in an urban area.
If you’re looking to establish a fashion blog, you can do so successfully by following the example of existing, successful blogs and building on their work. Start with just a few popular posts on your topic area—wearability, style, or fashion industry news—and then use your social media platforms to engage with your audience. Take advantage of the fact that your blog is already attracting interest and build on that. As you grow your blog, consider ways to engage with other fashion bloggers and industry figures for the purpose of inspiring and networking.
Marketing Is (Still) Key
The best fashion blogs out there are not only experts in their field, but also know how to market themselves. When you establish a fashion blog, you’re not only providing useful content to your audience, but you’re also setting up a shop window for potential customers. To get the best possible results from your hard work, you need to put in the time to properly market your blog. Established blogs in the industry usually dedicate several hours every day to posts, tweets, and other content on social media platforms. This is so they can build up a community of interested parties and engage with their audience on a regular basis. The more you engage with your audience on social media, the more they’ll associate your blog with valuable and trustworthy information.
Choose An Engaging Tone
A popular saying in the style world goes something like this: ‘Sexy is what sets you apart from other fashion blogs. It’s what attracts readers and what makes your content memorable.’ This may be true, but remember that readers will only stick around if you create an engaging experience for them. When you establish a fashion blog, you are responsible for coming up with content that entertains, informs, and, above all, convinces your audience to subscribe. The most successful fashion bloggers out there make sure that their content is both interesting and accessible to their target audience. To create a successful blog, you need to find a way to make your content engaging and accessible to all audiences, not just fashion enthusiasts. The key is in the content you provide and the ways in which you interact with your audience. When it comes to marketing your fashion blog, the first thing you need to do is to decide which approach you want to take.
The Evolution of Online Influencer Marketing
For years, traditional catalogs were the domain of the luxury industry, with very few brands and products penetrating into the mainstream. Even in today’s online world, the influence of digital natives—the Gen Z, millennials, and members of the so-called ‘iGeneration’—is visible in the products they love and the content they consume. Influencer marketing, specifically, has taken off as a channel for brands to engage with this target audience, and the fashion world has followed suit. As a result, the style influencers’ content now appears in the most prestigious publications, like ELLE and Vogue, as well as the most recognizable platforms, like Instagram and YouTube. Within these platforms, users can discover a range of styles and influences that they can identify with or aspire to.