Have you ever received an email from a clothing company or brand that simply asked you to buy their clothing, and didn’t give you any other reason to follow them?
If so, you are not alone. This form of marketing is known as “cold emailing,” and it’s completely unacceptable when following good email etiquette.
But even worse, some companies and brands think that this is a viable strategy. It’s not. You must treat every email as if it were going to be your last, because that’s how you will keep your subscribers engaged and interested in your content.
The Ultimate Guide to Fashion Email Marketing
If you’re looking to create a fashion email marketing strategy, then you’ve come to the right place. In this article, we’ll discuss everything you need to know about sending out quality emails to a targeted audience using fashion content.
Let’s get started.
Understand The Differences Between Affiliate Marketing, Advertising, and Email Marketing
Before we begin, it’s important to understand the difference between these types of marketing. If you’re getting confused, don’t worry, it’s normal. Let’s look at each form of marketing in turn.
1. Affiliate marketing. With affiliate marketing, you’re not advertising or promoting a product – you’re just using your blog or website to link to someone else’s product. When someone clicks on your affiliate link and makes a purchase, you’ll earn a commission.
2. Advertising. With advertising, you’re paying to have your ads displayed on a website or mobile application. There’s a whole host of advertising platforms to choose from, so it’s super easy to find an audience.
3. Email marketing. With email marketing, you’re using an email address to send messages to your subscribers or customers. You can do this via a third-party tool like MailChimp or via a custom-built email marketing platform. You don’t need to use email to promote affiliate products or advertise a company, though you can if you want to.
Determining Your Target Audience With A/B Testing
If you want to create a successful fashion email marketing strategy, you can’t simply send out an email with some stylish pictures and get results. You need to zero in on your ideal buyer with A/B testing.
A/B testing is a form of trial and error marketing in which you test two versions of a piece of content – sometimes called “A” and “B” versions – to see which one performs the best. You’ll need to run A/B tests on your landing pages and emails to figure out what works best for your audience.
What are the best conversion metrics to use in A/B testing?
First, you’ll want to look at the number of visitors that each version of your content gets. If you have 10,000 monthly visitors, but your “A” version of the content gets 5,000 clicks and your “B” version gets 2,500 clicks, you can bet that your audience values quantity over quality in web content.
Second, you’ll want to track the actions that each version of your content causes. For example, did the “A” version of the content increase the number of e-commerce purchases or product inquiries from your audience? Were any of your visitors redirected to a different website or app after they clicked on your content?
Third, you’ll want to track the demographic and psychographic characteristics of your audience members. Are there any specific qualities or traits that set them apart from the rest of the population?
Having the answers to these questions will help you develop a clear picture of your target audience and craft a content strategy that will engage your audience and get them to take action – whether that’s buying your product, subscribing to your blog, or filling out a form to request more information.
Craft Timeless Sales Letters Designed To Convert
The key to a successful fashion email marketing campaign is having emails that people want to read. To create these emails that will convert, you need to ask yourself a series of questions about your products and services. For example, does your product have a limited shelf-life? If so, you’ll need to determine the best time to send out your sales letter. You likely won’t want to send it too early – the product may not be fresh in your customers’ minds, and you don’t want to send it too late and risk losing customers due to an outdated product.
Let’s say that you sell sneakers, and they have a limited shelf-life – you know that after a couple months, the sneakers will start looking aged and tired. It’s best to send out your sales letter in the spring or summer when the weather is warm and people are walking outside. Doing business in the winter may be difficult because of the cold weather, which could cause your customers to hesitate to make a purchase during the winter.
Answers to these questions will help you choose the right time to send your email marketing strategy. If you can’t think of any specific reasons why your product won’t sell to a given audience, chances are, you don’t need to worry about that audience. It’s a safe bet that your product will be able to appeal to a large portion of the population.
The Importance Of Relying On Experienced Helpers
As a business owner, marketer, or someone else responsible for producing content, you’re bound to get overwhelmed at some point. There’s just so much to do – and it can get really hard to keep track of everything that’s going on.
That’s why it’s so important to rely on people who know what they’re doing. If you don’t have the time or patience to learn how to do every little thing yourself, hire someone who knows what they’re doing. They can help you design your email marketing strategy, build your website, produce videos, and much more. If you’re looking for a VA (virtual assistant) to take care of all your SEO (search engine optimization) needs, check out freelancer websites like Upwork – the world’s largest freelance marketplace. You’ll be able to find virtual assistants who are experts in SEO, copywriting, content strategy, and much more.
Avoiding The Email Overdo It
One of the worst things that you can do with an email marketing campaign is to overdo it. It’s very easy for someone to become overwhelmed with the amount of work that’s involved in sending out hundreds of emails every day. So much hustling to get the content out there, and then trying to follow up with more content to keep your audience engaged – it can become a full-time job.
What’s more is sometimes the emails end up being more promotional than genuine efforts to engage with the reader. Sometimes, the emails just go overboard, and it becomes difficult to tell what’s a sales pitch and what’s an actual attempt to engage with the reader. Take a step back and evaluate what you’re doing. Are you having fun? Are you making money? If not, you might want to consider pivoting away from email marketing and towards another form of marketing that can be more effective and efficient.
An Email Marketing Campaign Worth Its Weight In Gold
If you’re looking for a form of marketing that’s both effective and efficient, you need to consider email marketing. Not only does it provide you with an opportunity to connect with your audience – whether that’s your current customers or potential customers – but it can also be measured against any number of marketing benchmarks. For example, if you want to see how your marketing dollars are performing, you can look at the clicks on your affiliate links to determine how effective your affiliate marketing strategy is.
What’s more is you don’t need to spend a huge amount of money to get started with email marketing. You can use a tool like MailChimp to get a good taste of everything you need to know. Not only will you be able to send out emails, but you can also track your open rates, engagement, and conversion rates. This is especially beneficial if you’re looking to tweak and evolve your email marketing strategy over time.
Don’t forget: having a clear goal in mind and staying purposeful along the way will help you achieve much more than you could ever imagine. Create a roadmap that will help you get from where you are to where you want to go. Then, follow it step by step.