How to Reach More Customers with Email Marketing

As the name suggests, email marketing is all about marketing a product or service using email. Simply put, you can use email to communicate important information about your brand or products to prospective and existing customers. In this article, we will discuss six email marketing strategies you can utilize to reach more customers and make more sales.

1. Short And Snappy

People have short attention spans and are overwhelmed with information – especially when it comes to marketing. Make your emails concise and easily digestible. Use actionable language and short sentences. The key is to keep it simple and impactful.

You can start by implementing a sign-up box at the top of your emails – this will help convert more casual browsers into loyal customers. You can also try using email marketing software that integrates with your website to gain more sign-ups and up-sell opportunities.

2. Personal

Your customers trust you. Your friends, family, and other social media connections already know, like, and trust you. Why not take advantage of that and gain more loyalty with your email marketing? Use your personal connections to send personalized emails based on what your customers might be interested in. For example, if someone signs up for your email list but then never buys your product, you can retrain your autoresponder to send them a digest of the most recent articles or blog posts (depending on which platform you use).

Use your personal connections to extend social media loyalty and virility into your email marketing. Imagine if someone signs up for your email list but then begins sharing your content all over social media. That’s social media loyalty and virility right there.

3. Cross-Industry

Since customers relate to your brand across all industries, gain more loyalty with email marketing by using language and content that appeals to them. For example, if you sell travel products, you can segment your list based on what industry they’re in. If you notice, travel agents often get annoyed with general travel websites because they’re inundated with useless information. By providing value and educating their audience, you can gain their trust and grow your business.

4. Video Marketing

YouTube is the 2nd biggest search engine after Google. 89% of people visit YouTube to watch videos. If you want to grow your business and reach more customers, consider using video marketing to tell your story. Create short video tutorials that help your target audience navigate your site (or app) and solve a problem. You can also record yourself explaining how your product works or reviewing it live.

Vimeo, Dailymotion, and TikTok also provide marketing opportunities on their platforms. Just remember: people love short and snappy videos so keep your videos under three minutes or you risk losing people.

5. Mobile First

People love to browse the web from their mobile phones. If you want to capture more customers, consider using mobile-first approach in your email design. Rather than relying on desktop or laptop computer screens, create templates and guidelines to make sure your emails look the same on all devices.

Your email clients should look the same whether your customer is using a desktop, laptop, or mobile device. Craft templates that work consistently across platforms and limit the number of mobile-specific designs you need to create.

6. Look And Feel

People love their sports cars and luxury goods. Use this to your advantage by incorporating flashy language into your email copy and design. For example, if you’re trying to sell men’s watches, you can use language such as “powerful,” “sexy,” and “macho.”

The key is to keep it classy but not too classy. We all love a bargain, so use this to your advantage by offering coupon codes and discount offers that appeal to your target audience. If you want to appear more professional, check out this template from Constant Contact.

You should always consider the look and feel of your email when crafting a marketing email. This includes the header of the email, the types of buttons you use, and the paper stock and font size. For example, people usually choose to receive their email notifications from Grow Alerts in a pleasing purple (as opposed to the loud red commonly used on websites).

Don’t forget to make your email look as good as new by using a high-quality html template. You can also use a services like FreshMail to help you design a professional email.

What’s your favorite email marketing technique? Let us know in the comments below!

Scroll to Top