You want to grow your email list and attract more interested leads to your product or service? Then you need to stand out from the crowd. Few businesses have figured out the secret to effective email marketing. If you’re looking to expand your reach and grow your email list, then you need to get inspired by their success.
Here are five proven ways that email marketing can help you grow your business.
Use Subject Lines That Grab Attention
One of the first things that attract an email reader is the subject line. The subject line is also one of the first things that shows up in your email inbox. So you need to make sure that your subject lines are interesting, engaging, and most importantly, match what you’re promoting in the body of the email.
To create a successful subject line, you need to understand what it is that you’re trying to promote. What is the main takeaway from your email?
Here are some examples to get you started:
- Get a free sample of X here.
- New updates on Y.
- Call me about Z.
Notice how each subject line includes the key phrase (the thing that you’re trying to promote) and an action (Get a free sample, New updates, Call me). With these subject lines, you’re able to keep your emails short and sweet because the reader is surely going to have other things they’d rather do than open your email.
If you need help coming up with compelling subject lines, check out this blog post by the Moz team. They cover some great tips on crafting awesome subject lines that will grab your readers’ attention and encourage them to take the action you’re offering.
Personalize Your Emails With Stories
People like to connect with other people. It’s a human nature. Even if you’re not particularly good at connecting with people, you know that your friends and relatives will have a much easier time doing it for you. So why not let them get in on the action?
Stories are one of the most powerful tools in email marketing. A story can capture a reader’s attention and engage them in your business’ content. To create a story, you need to start with a problem or an inconvenience. This is where you’ll find the heart of your story. Then, you need to add the actionable solution along with a call to action (such as a request for feedback or a free trial). Then you’ve got yourself a complete story.
Some examples of stories used in marketing include:
- The story of Martha Stewart’s struggle to find the best jam for her strawberries.
- Craig’s story about how he was able to master calling himself “Daddy” for a day.
- The story of an interior designer who solved her client’s problem of not having enough space by renting a storage pod
- The tale of a fashion stylist who became so famous that she was able to quit her job and do what she truly loved most: designing dresses
- And many more…
When a story is used effectively in email marketing, the results can be incredible. Not only does it keep the emails short, but it allows you to connect with your audience on a much more personal level.
Make It Easy For Newcomers To Join Your Email List
If you’re looking to grow your email list and eventually make money from it, then you need to make it easy for people to join your list. After all, the more people you have on your list, the more you’ll be able to send out quality content and the more likely you’ll be able to convert them into paying customers.
You want to go above and beyond and make sure that new subscribers feel welcome and have an easy time joining your list. So, to make sure that newcomers feel at home from the very first moment they arrive on your site, you should do the following:
- Have a join-button that takes them to a page where they can enter their email address.
- On that page, you can greet them with a welcome email that contains a small piece of content that is relevant to what they’re viewing on your site.
- Then, you can use a lead magnet to attract them to the rest of your content and eventually, to make a purchase (if that’s your product or service)
When done right, this type of strategy can result in incredible growth because it makes sense that people who’ve never given your product or service a thought would be more inclined to join your email list just so they can hear about your news and updates. And if you can keep them on your list, you’ve got a chance at turning them into a customer one day. Not bad for a free email marketing strategy!
Monitor Your Progress And Evaluate The Results Of Your Marketing Efforts
To know if your email marketing strategy is effective, you first need to know what you’re trying to achieve. Does your email list contain more engaged and interested customers? More importantly, does it grow your business?
The first step in measuring the results of your email marketing efforts is to set a benchmark. When you do this, you’ll be able to easily identify how much progress you’ve made by comparing your benchmarks to the original benchmark.
Benchmarks can be anything from the number of subscribers to the growth of your email list. When you have a benchmark in place, the next step is to track your progress. Tracking your progress and evaluating the results of your marketing efforts can be difficult if you don’t have a clear idea of how many people you started with and how many people you have now. Setting up a benchmark and keeping track of your progress is one of the most effective things you can do if you’re looking to grow your email list.
Avoid The Email Marketing Pitfalls
You don’t want to grow your email list and throw away tons of money and time only to find out that your efforts were in vain. To avoid this, you need to make sure that you’re not wasting your efforts. To do this, you need to avoid the email marketing pitfalls. These are the common mistakes that anyone who’s trying to grow their email list makes, and you want to stay away from them at all costs.
Some of the most common email marketing pitfalls include the following:
- Trying to grow too fast
- Outsourcing Your List Building
- Not Testing Your Email List Growth Strategy
- Giving Too Much For Free
Avoid trying to grow too fast. This may seem like a no-brainer, but you’d be surprised how many marketers fall into this trap. You don’t want to grow too fast because then you’ll lose track of how many people you have and won’t be able to establish benchmarks for tracking your progress. If you want to grow your email list, then you need to find a way to stay in touch with those you’ve chosen to connect with. One way of doing this is by sending out a few emails a week rather than a few emails a month. This way, you’ll be sure to keep those you’ve connected with up-to-date on what you’re doing.
Spamming is one of the major email marketing pitfalls. You don’t want to give out your email address just to get a few quick bucks, so you end up on a lot of spam lists. Avoid this by never, ever, ever doing that. If someone wants to contact you but doesn’t have your contact details, then they’ll have to get in touch with you via a method of contact that isn’t spammy.
Outsourcing Your List Building is another big mistake that a lot of marketers make. Instead of doing things yourself, you should be looking to outsource as much as possible. Outsourcing means finding a freelancer or an online platform that can take on the tasks that you’re not equipped to handle. If you want to grow your email list, then you need to be looking for ways to get more people to join. One way of doing this is by creating compelling content and offering some great value to your audience. If you can accomplish this, you’ll be able to drastically cut down on your email list building time. And trust me, once you’ve got your list built, you won’t want to spend your time building it again.