The following are tips from veteran email marketer Frank Youngs on how to use email marketing to grow your business. If you’re looking for ways to grow your business using digital marketing tactics, you’ve come to the right place. Enjoy!
Set A Budget And Stick To It
It’s sad but true that many businesses don’t take their marketing budgets seriously. They think they can just spend what they want on social media ads, and it will bring in the customers. However, that’s not always the case. In order to effectively use email marketing to grow your business, you need to set a budget and stick to it. Otherwise, you’ll burn through your limited resources fast, and won’t have enough left over to actually grow your business.
One way to set a budget is to look at how much money you’re currently spending on online advertising (like Google Ads or Facebook Ads). If you set a budget at that level and stick to it, you’ll have a good chance of growing your business using email marketing.
Personal Branding Is Key
When people talk about digital marketing and email marketing, the first thing that usually comes to mind is marketing, content and ads. While those are all extremely important, it’s also vital to develop a brand for yourself, as an individual. Your brand will guide your decisions about what kind of content you produce, and who you decide to engage with online.
The most successful businesses in the digital age are those that establish a personal connection with their customers. They do this by consistently providing valuable, quality content, interacting with their audience and offering something new and unique every time they engage.
You can start by simply creating a LinkedIn profile for your business. Posting on LinkedIn is free, and it allows you to connect with people who could be potential customers or collaborators. You can also create a blog for your business, and start engaging with people on social media.
Consumers Know What They Need. Be Intuitive.
The other vital factor to consider when using email marketing is making sure that your email templates, landing pages and website are intuitive and easy to understand. If your customers can’t find what they’re looking for easily, you’ll lose revenue and potentially customers as well.
According to HubSpot Blogs research, 66% of consumers expect a brand to know what they’re looking for before they even ask. Your email marketing strategy needs to reflect this, and you cannot simply assume your customers know what you’re offering based on your marketing material. Instead, you need to find a way to make email marketing and online advertising work together to form one comprehensive strategy.
An additional challenge is that many businesses don’t have the time to allocate to learning about their customers’ needs. They have a sales team to manage, and a product to develop.
Build Trust By Being Genuine
When people open their inboxes to find an un-wanted email, they generally have four options: Trash, Delete, Reply, or Junk Email folder. However, if you want to ensure that your emails are opened and read, you need to avoid going down the Junk Email folder route. This is where you put emails that you don’t want to hear from.
Instead, you need to establish yourself as a reliable, honest person who is capable of delivering quality content. One way of doing this is by being genuinely interested in the well-being of your audience. If you can, make a point of replying to every single email you receive, even if it’s not relevant to your business. By doing this, you show that you’re a person who values their audience and is interested in providing value to them.
The bottom line is that if you want to use email marketing to grow your business, you need to approach it as a serious business endeavor. It takes time to develop an audience, and you’ll need to commit to continuously providing value to them, as well as actively responding to their inquiries. However, if you do this, eventually, your email marketing will start to pay off, and you’ll be able to enjoy the fruits of your labor. Good luck out there.