Free Automated Software for Social Media Posting, Email Marketing and Craigslist

Whether you are a digital marketer, entrepreneur, or freelancer, one thing you need to keep up with are the latest tools and platforms for marketing and advertising your business. Social media has changed the way we connect with others and how businesses engage with potential customers. As a result, many businesses have adopted a “digital first” approach to marketing that sees the Internet and digital tools as an extension of their traditional printing and radio ad campaigns. The growing popularity of online marketplaces like Craigslist has also lead to a greater reliance on automated email and social media marketing to gain exposure and make sales.

Though you may be tempted to spend big money on expensive software that “does it all for you,” trying to find a one-stop-shop for free automation tools may be a better option. The beauty of these tools is that they often come with unlimited free plans that allow you to test out the various features and determine whether or not they are right for your business. If you find that they are, then you can invest in the premium plans that provide even more features or add-ons for greater efficiency. Knowing when to move to the next level may be tricky, however, and that’s why it’s key to try out the various features available in each tool before committing to any one. The more you know, the easier it will be to make the right decision for your business.

What is digital marketing and email marketing?

If you’re not familiar, digital marketing is basically the promotion of a product or service via digital tools and channels such as search engine optimization (SEO), social media marketing, and email marketing.

SEO is a form of marketing that helps you to improve your organic search rankings on search engine result pages (SERPs). The better your organic search rankings, the more chances you have of appearing in the top positions on a search engine result page and being easily found by potential customers. SEO can be used to improve visibility on both mobile and desktop devices.

Include keywords and key phrases in your titles, headlines, and content to ensure that your posts and emails match what a user is searching for. Once you get started with SEO, it’s easy to see how quickly you can start to see improvements in your search rankings.

Social media, or social media marketing, is often used in conjunction with digital marketing to gain massive amounts of traffic and potential customers. The benefit of having a visible presence on social media channels is that you have the opportunity to engage with your audience, answer questions, and provide valuable information pertaining to your niche. Building and engaging with a community of followers allows you to grow trust and prove your value as an expert in your field.

Email marketing is, essentially, the process of delivering emails (with content usually attached) to a potential customer to promote a product or service. Email marketing allows you to stay in touch with customers and potential customers which, in turn, allows you to grow your business. You can use email marketing to send out regular messages (usually 1-2 per week) to keep your audience engaged and to provide valuable information pertaining to your niche.

As a digital marketer, you’ll usually be expected to know how to use all of these tools and platforms. It is essential that you understand how they work in combination and how to effectively use them to promote your business.

Why should you use a digital marketing software tool?

If you’re looking for a way to reduce the amount of time you spend on administrative tasks such as creating content, monitoring social media, and emailing customers then a digital marketing tool can help. Allowing you to focus on what’s important to you: establishing and growing your business, you will notice a significant time savings once you start using a tool for day-to-day operations. Additionally, having all of your marketing automation under one platform means that you can easily access all of the tools from one place, which is both convenient and decreases the amount of time you need to spend looking for the right tool.

Choosing the right marketing tool can be tricky. There are numerous tools available that can help you automate various aspects of your marketing and advertising campaigns. Many of these tools are completely free while others offer a paid option with a limited number of functions. When choosing your marketing tool, make sure that the free version is adequate for your needs. This way, you won’t need to invest in a premium version before you even start using the tool. Free versions of these tools typically provide only a fraction of what the premium versions offer, so make sure you’re getting your money’s worth!

The top 3 free digital marketing tools

In this section, we’ll discuss some of the best free digital marketing tools that you can use to grow your business. We will discuss key features, pros, and cons, along with how you can get the most out of each tool.

1. Hootsuite

Hootsuite is one of the most well-known social media management tools, with over a million active daily users as of January 2021. The tool is available for desktop, iOS, Android, and, starting today, the Amazon Alexa digital assistant. If you’re new to social media or simply need an easy way to track and engage with your audience, then Hootsuite is the perfect solution. It provides you with all the major social platforms (such as Twitter, Facebook, and Instagram) in one place, which makes it easy to keep up with all of your accounts. It also provides analytics so that you can easily track how effective your campaigns are and how you can improve them.

One of the unique things about Hootsuite is that it provides you with a fully-fledged marketing campaign called Hootsuiter’s Guide to Growth which, in addition to teaching you how to use the tool, provides you with a step-by-step plan for growing your business using social media. Whether you’re a business owner, entrepreneur, or a freelancer, having this plan at your disposal will make getting started with social media much easier. The plan takes you from 0 to 60 (or, at least, 0 to 30) in 10 easy steps and includes useful checklist items that will help you to avoid common pitfalls. Though the plan is fairly detailed, it doesn’t get too bogged down with details so that you can focus on what’s important to you. One of the things that we love about Hootsuite is that it provides such a thorough guide for beginners to social media marketing. With each new update, they continue to add more value and features to the tool to make it even more useful.

2. Marketo

Marketo is the leading platform for marketing data which, as mentioned above, you’ll often be expected to know how to use in your day-to-day operations. The platform provides you with all the major social media platforms (including but not limited to Twitter, Facebook, and Instagram) as well as several others (such as LinkedIn and Reddit) all in one place. Once you have an account on the platform, you can start importing your data from the various social platforms into Marketo where you can then further analyze and understand your target audience.

An important differentiator between Marketo and other similar tools is that it provides you with inbound marketing analytics which enable you to easily track the various online and offline marketing efforts you’re making to gain exposure and make sales. For instance, with Marketo, you can track the performance of your blog posts, the results of your paid advertisements, and the engagement you’re receiving on social media. This way you can easily determine which marketing efforts are working and which ones need to be changed or improved upon.

3. Pardot

Pardot is an All-In-One Marketing Platform that allows you to easily create marketing campaigns across multiple channels (such as email, web, and social) and analyze their performance. Though it doesn’t provide you with the option to integrate with a CRM, creating a list of contacts and following up with them via email marketing is easily done through the tool. Additionally, you can segment your contacts based on a number of factors, add notes to each record, and create follow-ups with ease.

Pardot is another excellent option for beginners who are just getting started with online marketing. The tool’s extensive documentation walks you step-by-step through the various features and functions, helping to make getting started with the platform easy and enjoyable.

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