Free Digital Marketing Sales Email Templates

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In the last few years, marketing has shifted from broad brand messages to one-to-one interactions, across every imaginable channel.

Email marketing is one of the core tactics in any marketing plan. Whether you’re sending out occasional newsletters, or shooting off marketing emails with your customers on a regular basis, hitting your inboxes is key to spreading the word about your products and services.

But what if you’re struggling to find the perfect email marketing template?

You’re in luck because we’ve curated a list of the best free email marketing templates to help you get started.

The great thing about these templates is that they’re all designed to look like well-designed marketing emails. So even if you’re not an experienced marketer, you’ll have zero trouble jumping into action with them.

And best of all, they’re all completely free! So if you’re looking to beef up your email marketing efforts without breaking the bank, these are the best email marketing templates for you.

Championing Inbound

Championing Inbound is a marketing agency that focuses on helping businesses understand, analyze, and improve their performance in digital marketing. They offer a full-service digital marketing suite, including strategy, content creation, and measurement, in a single engagement. With their experience in working with some of the biggest brands in Europe and North America, and their deep understanding of marketing analytics, they are uniquely placed to help you succeed as a business.

The agency was founded by Simon Sinek, who popularized the ‘Golden Circle’ theory in his 2018 book, Engagement. He proposes that marketers, content creators, and brand ambassadors should work together to encourage authentic, human connection through compelling storytelling. With this in mind, and with your business’ goals in mind, let’s look at some of the main ideas behind the Championing Inbound approach to marketing.

Focus On The ‘Why’

Marketing is a broad area, touching on many different facets of business. But at its core, marketing is about understanding your target audience’s needs and wants and communicating this to decision makers at all levels within an organization. So while you may be tempted to dive headlong into tactics such as PPC, content marketing, or search engine optimization, resist this temptation. Instead, learn to start every marketing effort with a clear view of the ‘why’ you’re doing what you’re doing. This will help make your job easier, and ensure you’re heading in the right direction. We’ll touch on the ‘why’ more in the next section.

The Growth-Oriented Business

In today’s world, more and more of our time is spent in digital environments. Whether you’re reading an online article, looking at a website, or engaging with a social media platform, our attention is constantly plugged into the digital sphere. This blurs the line between marketing and business, as marketing is now inextricably linked to growth and engagement.

This is great news for businesses because it means marketing is now a key part of the creative process. Designing campaigns that draw people in, engage them, and encourage actions is a much more rewarding exercise when you consider the ultimate goal: more traffic, more leads, and ultimately, sales.

However, this can also pose some challenges. Since marketing is a relatively new discipline, it can be hard to find a solid foundation of theory and tactics to build upon. This is why many big-name marketers and SEOs opt to take ‘free’ SEO courses, thinking that these will better prepare them for the ever-changing digital sphere. But while these courses may teach you a ton of new tactics and strategies, they won’t necessarily equip you with the theoretical background to back these skills up.

This is why it’s important to seek out a solid learning and development partner who can help you become job-ready for the ever-changing world of work. For example, Michael Hyatt, CEO of SHIFT, notes that “[Marketing] is always changing, so you have to be able to learn new things every day. Otherwise, you’re just going to be left behind. It’s always a good idea to seek out people who have more experience in the field than you do, so that you can get on the right track as soon as possible. This is especially important if you’re looking to get a leg up in your industry.”

Strategy Vs. Tactics

Marketing is a broad area, touching on many different facets of business. But at its core, marketing is about understanding your target audience’s needs and wants and communicating this to decision makers at all levels within an organization. So while you may be tempted to dive headlong into tactics such as PPC, content marketing, or search engine optimization, resist this temptation. Instead, learn to start every marketing effort with a clear view of the ‘why’ you’re doing what you’re doing. This will help make your job easier, and ensure you’re heading in the right direction. We’ll touch on the ‘why’ more in the next section.

Creative Vs. Traditional

We live in a world dominated by digital technologies, and brands that fail to adapt to this are doomed to irrelevancy. This is as true for marketing as it is for any other facet of business.

However, this is where the rubber meets the road. It’s easy to adopt digital marketing technologies, and implement a content strategy and a social media strategy. But if you want to see results, you’re going to need to take it one step further and actually get creative. It can be tempting to follow the same old tactics that have worked in the past, but they may not be as effective in today’s world. After all, just because something worked for a while doesn’t mean it’s the best solution for all situations. For example, display ads still hold a spot in many marketers’ hearts, but as we’ve seen with the latest display advertising bans in place by Google and Facebook, this form of advertising is gradually declining in effectiveness. And while social media has undoubtedly changed the face of marketing, finding the right balance between social media and in-house marketing is still a difficult task.

If you’re looking for some inspiration, take a look at the workhorse of content marketing, LinkedIn. The company famously dubbed ‘the business LinkedIn’ has evolved over the years into a thriving online marketing platform that connects businesses with potential customers, providing content, lead generation, and sales. As we’ve already established, content is at the heart of every successful marketing campaign, and LinkedIn clearly understands this. The company produces hundreds of millions of monthly active content items, attracting over 400 million monthly active users to its platform.

So, what would a marketing plan look like if we applied the same philosophy to marketing? Let’s take a look at the four pillars of a growth-oriented marketing strategy, as outlined by Michael Hyatt of SHIFT.

1. Audience Analysis

Since marketing is about connecting with potential customers and converting them into paying customers, it usually follows that the first step in any marketing plan is identifying your target audience. This is usually done by performing a detailed analysis of your business’ current customers, as well as looking into the demographics, psychographics, and digital behavior of your ideal buyer. From here, you can tailor your strategy to be more effective.

Hyatt suggests looking into the following areas:

  • Where are they coming from?
  • What are they doing right now?
  • What would they like to see?
  • Triggers that make them act
  • The design of your website and your social media platforms
  • Your digital advertising strategy
  • The type of content you create
  • And much more!

2. Competitive Analysis

With a clear idea of your target audience’s needs, wants, and behaviors, you can map out the competition. Simply put, the more you know about your competitors, the easier it will be to outfox them.

As a minimum, you should know the following:

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