Hey, webmaster! Did you know that almost 90% of users abandon a web page if they don’t immediately know what to do? That’s right, you have a visitor who comes to your website and doesn’t leave until you show them what they’re looking for. So if that’s the case, then you’re in luck because you have a job. You may think that you have to pay big bucks for online marketing, but that’s not true. Although you have to put in the work to gain website traffic, all you need is an email marketing program to start building your list.
Step #1: Set Up Your Email Marketing Provider
The first step is to set up your email marketing provider. Nowadays, there are a lot of reputable companies that offer this service for free. Plus, there are even more that offer a premium service with additional features for a low price. The choice is yours. The most important thing is that you set up an account with a reputable company and trust them with your email list.
Step #2: Create Your Email Marketing Campaign
After you set up your email marketing provider, the second step is to create your email marketing campaign. Your email marketing campaign is what you’ll use to send out your drip email messages. An email marketing campaign could be as simple as sending your customers an occasional email containing special deals or discounts, or it could be a complex multi-step series of emails where you gradually educate your audience on a particular topic.
There are a few things you need to keep in mind when creating your campaign:
The subject line of your email is critical because it will appear in the banner at the top of your email. This is the text that your potential customer will see before their eyes even open the email. Keep the subject line short and sweet, and try to use keywords in your subject line. For example, let’s say that you’re using MailChimp as your email marketing provider. In that case, your subject line might look like this:
“Gourmet food shop selling delicious, natural snacks and gifts”
Your first thought might be to send your message to everyone in your email list. While it’s true that a lot of businesses use email marketing to get in touch with their customers, it’s also important to understand that people are generally more receptive to marketing emails from known or known-to-be companies. To ensure that you reach your desired audience, you’ll want to make sure that you send your email to people whose interests you’ve identified as being most likely to be engaged with your content.
Nowadays, people have shorter attention spans when it comes to reading long blocks of text. Make sure that your content is easy to digest and interesting. Your customers/potential customers have reached the point where they expect high-quality, informative content at their fingertips. If you want to stay in touch with your customers, then you’ll need to provide them with good content that adds value.
A few years back, marketing my products by email seemed like a good idea. After all, everyone has a smartphone so there’s always the chance that a customer could stumble upon my marketing email while they’re checking their email on their phone.
The problem is that people get hundreds of email messages every day, with most of them being marketing emails. To ensure that you get the attention of your customers, you’ll want to send out your emails at times when they’re most receptive to learning about your product or service. If you’re looking to grow your email list, then you could opt-in your audience to receive notifications when you have new content — including sales and discounts. With so much content floating around in cyberspace, having a tool to help you focus on the right audience at the right time could prove to be extremely valuable.
Step #3: Test Your Email Marketing Campaign
After you’ve created your email marketing campaign, the third step is to test it. Just because your campaign is set up doesn’t mean that it’ll behave the same way every time you send it out. You could actually lose a customer or two if you don’t test your email marketing campaign first. So, to be on the safe side, you should test your email marketing campaign a few times before you go live with it.
Once you’ve tested your email marketing campaign and things are looking good, you can publish it to your list. If you haven’t already done so, make sure to read through the entire email carefully, highlighting key points as you go along. This way, you’ll ensure that everyone who receives your email will fully understand your message and can act on it accordingly.
One last thing before you finish up — make sure to save your contacts. Just because you’ve tested your email marketing campaign and things are looking good doesn’t mean that you won’t encounter some issues down the line. To ensure you can always contact your customers, you should save each and every one of their email addresses.
Once you’ve got your email marketing provider set up and tested, you’ll be ready to start sending out your emails. Make sure to get creative with your subject lines and content, and don’t be afraid to try something new. Testing is key to improving your engagement level with your audience and growing your business. Good luck!