10 Free Email Marketing Tools to Help You Grow Your List

If you’re looking for an email marketing tool to help you grow your email list, you’ve come to the right place. We’ve curated a list of the best free email marketing tools that you can try out to gain traction with your audience.

Each tool on this list offers a free trial, so you can test out the service without financial commitment.

You may discover that one tool is the best for your needs, or that you prefer one over the other. In either case, you’ll be able to make the right choice without financial penalty.


MailChimp is the biggest name in email marketing, with hundreds of thousands of customers worldwide. The tool is incredibly well-known for being efficient and easy to use, which makes it the go-to free email marketing tool for beginners. You’ll see a lot of people recommend MailChimp because it’s so user-friendly. When you first create an account with MailChimp, you’ll see a welcome email with a link to the get started page.

The landing page walks you through the setup process, which is extremely simple. All you need to do is set up an email list and begin sending emails. MailChimp offers SMTP (simple mail transport protocol) integration, so you can easily connect your email service to send and receive emails through your account. This makes it simple to get started with.


If you’ve been paying attention to the email marketing landscape recently, you may have heard of AWeber. The company makes it their mission to make email marketing easy for anyone. They boast a sleek interface that’s easy to use and helps you build an engaged audience. Let’s take a look at how AWeber works.

When you first log in, you’ll see a dashboard filled with all the essential info you need to get started. From here, you can take advantage of AWeber’s autoresponder, which allows you to set up automated email campaigns. You can choose from eight different templates, or you can create your own to fit your needs.

The service is otherwise completely free, which makes it a popular choice among busy professionals who want to save time and increase their productivity.


GetResponse is a popular choice for businesses that want to gain traction with their audience. The tool makes it easy for businesses to grow their email lists, gain awareness, and gain customers. It’s been around for a while and has established itself as the go-to free email marketing tool for beginners.

Like MailChimp, GetResponse makes it easy to get started with a free account. When you first log in, you’ll see a dashboard that’s loaded with important info. From here, you can begin using the tool’s email marketing features, which are pretty self-explanatory. You can take advantage of the autoresponder to set up automated email campaigns, or you can use the tool to create personalized emails.

You’ll find that GetResponse is a very streamlined service. Aside from the information loading screen, you won’t see any other splash pages. This keeps things quick and easy to use, which makes it ideal for busy professionals who want to get things done.


ConstantContact is another email marketing tool that makes it easy for businesses to connect with their audience and grow their email lists. The tool was designed with simplicity in mind. You’ll see a lot of people mention that they use ConstantContact because it’s so easy to use and gets the job done. You can take advantage of the tool’s drag and drop email builder to create personalized emails that connect with your audience and encourage them to join your list.

One of the main reasons why ConstantContact is so popular is because it integrates with over 60 different platforms and devices. This makes it simple for businesses to reach their audience, regardless of what device they are using.

MailChimp vs. ConstantContact

So now you have a choice of which email marketing tool to use. Let’s compare and contrast these two services.

MailChimp is incredibly popular among businesses of all sizes, while ConstantContact is more of a favorite among startups and small businesses. This may be because of the tools’ varying pricing plans. MailChimp offers a free account with limited features, while ConstantContact offers a 14-day trial followed by three affordable plans (starting at just $5/mo).

The free plan of both MailChimp and ConstantContact offer all the same essential features, so you may discover that one fits your needs better than the other. It’s important to keep in mind that the pricing plans of both tools are very different, which makes it important to know which one you need before making a choice.

If you’re looking for a simple tool to help you create and send out emails quickly and easily, without having to worry about the coding, you may want to try out MailChimp. However, if you’re looking for a tool that offers a higher degree of customization, ConstantContact may be the better choice.


Hootsuite is a popular choice among businesses who want to grow their social media following. The company makes it their mission to connect businesses with their audience, and they do this primarily through social media. As a result, they’ve created a one-stop-shop for businesses to gain social media traction.

This is why Hootsuite is one of the most popular free email marketing tools. When you first log in, you’ll see a dashboard filled with all the info you need to get started. From here, you can take advantage of Hootsuite’s automated social media content curation to gain traction with your audience. You may choose to follow industry experts, gainers, or even subscribers to your email list to curate content.

You have full control over what content you want to share on your behalf, so you can engage with your audience, or potential customers, or anyone interested in your industry. This removes much of the stress and worry that comes with having to chase down leads and grow your email list manually. Hootsuite is designed to make life easier for businesses and allow them to focus on growing their business instead of keeping up with social media.

Mad Mimi

If you’re looking for a simple and free way to send occasional emails to your customers, then you may want to try out Mad Mimi. This service allows you to create and send out automated emails that contain text, images, and even videos. This makes it easy for businesses of all sizes to get the content they need without having to build their own email platforms. Additionally, Mad Mimi boasts hundreds of extensions, so you can use the tool to build powerful email campaigns with simple clicks of a button. You can also take advantage of the integrations with all the major CRM platforms (like Salesforce and Marketo), so you can follow up with customers and get all the info you need in one place.

What’s great about Mad Mimi is that the platform is, essentially, a one-stop-shop for email marketing. You don’t need to be familiar with code to use the service. The only thing you need to know is how to build an email template.

The best thing about Mad Mimi is that the platform is incredibly simple to use and makes it easy for beginners to get up and running with a simple email marketing campaign. Additionally, the service is completely free, which makes it a great option for anyone who wants to try out email marketing but lacks the resources to do so otherwise. With Mad Mimi, you don’t need to worry about the heavy lifting involved with setting up an email server or dealing with email overload. All you need is a good idea and the willingness to try out a new platform.


If you’ve ever tried to send a large or complex file through email, you may know what a chore it can be. Depending on the recipient’s endpoint, you may need to generate a download link and wait while the person finishes the file before you can send your email.

To avoid this hassle, you can try out SendGrid, which takes the pain out of sending large files through email. The company was founded by a group of MIT engineers who wanted to make it easier for businesses to send large files via email. The result is a service that allows you to send large files quickly and securely. To get started, simply visit the SendGrid website and follow the steps to create a new account.

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