If you’re reading this, I assume you’re looking for ways to make extra cash or are considering switching careers. Maybe you’re even looking to make some extra cash from home. Whatever your motivations, it’s pretty clear that we’re in some sort of crisis. As a result, more and more people are trying to find ways to make money online.
While some would suggest that you shouldn’t mix business and pleasure, you can certainly make money online while still enjoying life. You just have to know what strategies work best for you.
The Top Online Marketing Strategies for 2020
In light of the economic and health pandemic that we’re currently experiencing, it’s important to look towards the future of marketing and how to make the most of digital marketing platforms. If you’re looking to make some extra cash or want to explore career opportunities, here are some of the most effective marketing strategies you can follow.
1. Product Review Blogging
If you have a decent amount of tech knowledge and are confident that you can research and write a product review, consider going that route. You can get paid to evaluate and provide users with unbiased product reviews that will help them make more informed buying decisions. This is one of the most popular ways to make money online as a brand ambassador and freelancer. If you have a specific niche and can build up a small community, this can be a profitable venture. Just remember that it can take some time to get started.
2. Start an Online Store
Online stores and marketplaces have been around for a while now, but the majority of people still haven’t tapped into the wealth of products and services available on them. Why? Because creating and maintaining an online store takes a lot of technical know-how that most people don’t have. Fortunately, the tide is turning and more people are seeing the benefits of online stores. If you’re looking for a way to make some extra cash, you can start an online store selling everything from clothes to furniture to books. Just remember that you’ll need a sizable chunk of change to get started. It also helps if you can demonstrate that you have a large audience before you can get too optimistic about your income.
3. SEO
Search engine optimization (SEO) is another way to make money online. You’ll be responsible for designing and implementing strategies to increase your web pages’ rankings on search engine results pages (SERP). The better your SEO, the more likely your web pages are to pop up on the first page of results for important words or phrases. You can do this professionally or for fun, but you’ll have to commit to doing at least some SEO work for free in order to get started.
4. Start an Online Community
Online communities are fairly new, but they’ve become extremely popular in recent years. If you’ve ever been part of an online community, you know how much extra value you can find from it. When done right, online communities can be an incredible source of knowledge, opportunities, and income. All you need to do is find a relevant niche, build a community, and start participating and contributing. Just remember to be persistent and flexible; if you aren’t, you’ll never make it in this industry.
5. Video Marketing
In the early days of the Internet, text was pretty much everything. However, as time went on, people started seeing the value of video content and began using it more frequently in their marketing campaigns. Now, video is becoming even more essential to online marketing due to the rise of TikTok and similar platforms. If you’re looking for ways to make money online, consider experimenting with video marketing. You can create and sell themed short videos or you can use platforms like YouTube to upload longer-form videos demonstrating how your products work in real life.
These videos can then be used to educate potential customers or be incorporated into sales funnels as opt-in scams or sales pitches. You can also create videos specifically for influencers to feature your products and earn you free advertising. It’s a very effective form of marketing.
6. Review Websites
If you’re looking for ways to make extra cash, consider reviewing websites. You’ll be given a list of websites to review and once you complete a set number of reviews, you’ll be compensated. It’s a great opportunity to make money online while still having some flexibility in your schedule. Just keep in mind that you may have to commit to several hours of research and writing per week in order to produce quality reviews that will get you paid.
7. Transcription
If you’re a fast typer and have a good ear for listening, consider doing some online transcription for cash. You’ll be asked to listen to audio files and then type out what you hear. You get paid per piece, so the faster you can type, the better. You can also find transcription work online from home, so if you’re looking for ways to make some extra cash, consider this option. Just remember that you’ll need a quiet place with a lot of uninterrupted time.
8. Start a Blog
Blogs and articles are a dime a dozen these days, but having a blog that is consistently updated and provides valuable content can be quite lucrative. The key is to find a relevant niche, build a community, and then consider monetizing the blog. There are several options available to you including affiliate marketing, which earns you a commission when a product you promote is purchased; sponsored posts, where you’ll be paid to promote a product or service; and affiliate sales, where you’ll earn a commission from displaying ads and links to retailers.
9. Start an Online Store (Part 2)
If you’re looking to make some extra cash, consider establishing an online store. You’ll be responsible for designing and implementing strategies to increase your web pages’ rankings on online marketplaces. Once you have established yourself as an expert in your field, you can then consider taking on more complex projects. Just remember that establishing an online store takes a lot of technical know-how that most people don’t have, so this is a viable option for those who don’t want to go the freelancing route.
10. Advertise Online
With so much competition, many businesses advertise online to gain visibility and grow their audience. If you can become a trusted source for advice and tips on your chosen topic, you can build up a following of devoted customers who will value your opinion and buy your products. Some of the most popular places to advertise are Reddit, LinkedIn, and Instagram, but any social media platform can be used for this purpose. Just remember to be creative, think of unique ways to reach your audience, and don’t be afraid to spend money on effective ads.
Final Takeaway
As we’ve discussed, there are several ways to make cash online, but finding a profitable niche and building a community isn’t easy. In most cases, you’ll need to initially spend time researching and testing different strategies before you can find the one that works best for you. Once you do find the perfect strategy, you can then consider monetizing it and creating passive income streams.
Hopefully, this article will assist you in finding the most suitable way to make extra cash and hopefully, it’ll even inspire you to try something new and challenging. In case you found this article valuable, be sure to check out our guide on how to start an online store selling fashion accessories.