Whether you’re just getting started or you’re already well into your email marketing campaigns, you’ll need a tool to help you stay organized and on top of everything. Luckily, there are tons of free tools out there that not only allow you to create and send beautiful newsletters and emails but also track results and display metrics so you can evaluate your success.
Aweber is one of the most popular free email marketing tools currently available, and with a good reason. Not only do they offer a simple and elegant user interface but they also provide a robust feature set that even the most demanding businesses need. What’s more is that they offer a free trial, so you can experience their services without any risk to your company. If you’re interested in trying out their service, you can go through their get started page and follow the simple steps to get started with your free account. You’ll have to verify your email address, and you can then begin using the service to create and send emails. You’ll have to make sure to set up automated email campaigns, as well as create emails for individual subscribers, to take advantage of all their services. You can also integrate their service with your other marketing tools, like WordPress and MailChimp, for an even greater degree of flexibility.
Another service with a very high customer satisfaction rate is Campaign Monitor. Similar to Aweber, they offer a simple and elegant user interface, as well as an extensive feature set. What makes them stand out is that they offer a 14-day free trial, as well as single-user licenses that allow you to create emails and send campaigns on your own behalf without the risk of data loss or security breaches. They also provide all the tools and features you need to track email results, from click-throughs to open-rates, so even the most complicated marketers can figure out how effective their strategies are. Creating and sending mail is also extremely simple, and they offer a variety of templates and designs so you can be sure to find one that will fit your aesthetic. If you’d like to give them a try, you can use their get started page to create a free account, and then click send me campaigns to begin using their services. You’ll also need to make sure you’re using a valid email address when you set up your account, as they will send you verification instructions, which you can then follow to complete your registration.
ConvertKit is a little different from the tools mentioned so far because they only provide a small subset of the features you’d find in a full-blown email marketing platform. What’s great about this approach is that it allows them to provide a free version that even the most basic of businesses can use with great results. Similar to the other services, ConvertKit offers a simple and elegant user interface, as well as a robust feature set that allows you to track conversions, analyze traffic sources and keywords, and design landing pages so you can get more leads and sales. What’s more is that they have a free plan that allows you to send up to 200,000 emails per month, with no feature limitations. If you’re interested in trying out their service, you can go through their get started page and follow the simple steps to get started with your free account. Once you’ve done that, you can use their tools to build and grow your email list, and then send out emails to your subscribers in a variety of ways, including:
- Requests for Quotes (RFQs),
- Press Releases,
- Birthday emails,
- Sales Promotions,
- Case Studies,
- And more!
They also offer A/B testing and optimization guides, as well as tutorials so even the most inexperienced marketers can get up and running quickly. As you can see, they do provide a lot of value for free, without the need to register or pay any fees. What’s more is that they update their service frequently with new features and designs, so even if you’re not a professional marketer, you’ll still find their services valuable.
Drip is one of the more popular service providers when it comes to marketing automation and email marketing, and for good reason. Not only do they provide an elegant user interface for creating and sending automated emails but they also allow you to create triggered emails, which are triggered by specific actions, like a purchase or visit to a website. What’s more is that they provide a lot of value for free, without the need to register or pay any fees. Similar to the other services, Drip provides a simple and elegant user interface, as well as a robust feature set that even the most demanding businesses need in order to effectively grow their email lists. What’s great about this service is that they offer a 14-day free trial, single-user licenses, and even have a free plan that allows you to send up to 1 million emails per month. You can use their tools to create automated email campaigns, or you can get a salesperson to do it for you. The choice is yours, and once you’ve tried their services you can’t go back. Because they provide such a robust feature set, even the most inexperienced marketers can get up and running quickly and efficiently, creating automated emails that respond to the actions (or inactions) of real people. In other words, you can use them to send targeted emails based on the behavior of actual human beings. What’s great about this tool is that they constantly update their services with new features and designs, so if you’re not quite sure where to start, or need help along the way, they’re always quick to respond with tutorials, FAQs, and a wealth of support via live chat and phone calls.
Last but not least, we have MailChimp. Similar to the other services, MailChimp provides a simple and elegant user interface, as well as a robust feature set that even the most demanding businesses need. What makes them different is that they also provide a free option that allows you to grow an email list up to 2,000 subscribers, and then use their services to:
- Send beautiful, engaging emails that build trust and credibility,
- Track opens and clicks,
- Identify content that drives traffic and generates leads,
- Automate email marketing campaigns, and
- Manage unsubscribe requests.
What’s great about this service is that they provide a lot of value for free, without the need to register or pay any fees. Similar to the other services, they also offer a 14-day free trial, single-user licenses, and even have a free plan that allows you to send up to 2,000 emails per month. It should come as no surprise that someone of such great importance in email marketing chose to make their service free, because, well, you know why.
You may not have heard of all these tools, but you’ll be sure to hear of them soon, especially if you’re already using them or consider them to be essential to your business. The nice thing is that none of these services require you to be a programmer or have specific knowledge of email marketing, so even if you’ve never done so, you’ll have no trouble getting up and running with these tools. If you’re looking for a simple and easy-to-use solution, you can’t go wrong with any of these services.