In this guide, you’ll learn about the many ways you can leverage email marketing with Shopify.
Email marketing is a form of digital marketing that allows you to connect with potential customers through email interactions.
What is Shopify?
Shopify is a commerce platform that allows users to create an e-commerce store, social media accounts, and blog posts easily.
It’s a complete solution that allows business owners to focus on creating their store and leaving the rest to the platform. If you are interested in creating an e-commerce store, social media accounts, or blog with the help of a tool, this is the solution for you.
Why Should You Use Email Marketing With Shopify?
The rise of social media and its infinite platforms made it easy for customers to find and connect with businesses. Forrester Research predicts that by 2020, more than 50% of customer to business interactions will happen through email marketing, and 58% of millennials value personalized emails the most.
Customers expect to see personal correspondence from brands, whether it’s through an email newsletter, social media posts, or even mobile phone text messaging.
Additionally, customers want to feel that they’re valued as individuals, and email marketing allows you to personalize interactions with your customers through quick, easy emails.
How Can Email Marketing Work For Your Business?
The first step to utilizing email marketing for your business is to identify your target audience. What are they interested in? What do you have that they need? Once you have that, you can craft an email marketing strategy and execute it.
1. Create A Buzzworthy Headline
To get your customers’ attention, you’ll want to create a headline that is at the same time captivating and informative. For example, if you’re an e-commerce shop, perhaps the most important piece of information for your audience is the price of your product. You can use the headline “50% Off Everything” to grab their attention.
What will differentiates you from the competition? You want to be the go-to source for your industry, and the best way to do that is through solid content marketing. Create high-quality content that is both engaging and informative, and you’ll be well on your way to dominating your industry.
2. Identify Your Buyers’ Behaviors
Now that you have a headline that will stick out, you need to figure out what you’ll write in the rest of the email to make the whole thing work. When you know what behaviors you’re trying to encourage in your customers, you can create compelling content that will inspire them to act.
For example, if you want to encourage your customers to make a purchase, you could write a compelling email with the subject line “50% Off Everything” and include a discount code or coupon. You’ll want to aim to have a minimum of six actions that you can prompt your customers to do in your email, and the use of short, snappy sentences will help keep your email concise and easy to read.
3. Build A Narrative
The best email marketing campaigns are those that have a narrative. When crafting your narrative, you want to choose words that your customers will associate with your brand. For example, if you are a pet-related products provider, you could write an email with the subject line “Puppy Grooming Guide” and include tips on how to properly groom your dog. By associating grooming with your product and service offering, you’ll be able to inspire trust and confidence in your customers. Additionally, you can use the guide to educate your customers on your industry and what you offer. In this example, you’re not just selling grooming products, you’re also providing information about dog care and ensuring your customers understand the difference between their products and how they can be used.
4. Use Statistics And Data To Back Up Your Claims
To support your claims in your email, you’ll want to include relevant statistics and data to back them up. If you’re trying to sell your customers on the awesomeness of your product, you could write an email and cite studies that support your claim. For example, if you’re saying that your product is the best there is, you could cite customer reviews that back that claim up. Additionally, you can use the platform tools to track the success of your campaigns (for example, sales-related closed loops and signups). This way, you’ll have tangible proof that you’re creating value and driving action.
5. Personalize Your Content
One of the most effective ways to retain customers is by sending them personalized content that is tailored to their interests. When you create personalized emails, you have the chance to really connect with your customers on a personal level. You can use the platform’s features to segment your email audience based on their interests. For example, you can use their browsing history, purchase behavior, and mobile device to create interest groups. This allows you to send emails that are more likely to be read and acted upon.
6. Measure The Effect Of Your Email Marketing Efforts
To track the effectiveness of your email marketing efforts, you can use a tool like HubSpot’s Email Analytics. This tool tracks all email interactions with your customers, from open rates and clicks to unsubscribe rates and click-to-open rates. Additionally, you can use tools like Google Analytics to track traffic and conversion for your website.
7. Use Video And Interactive Content
With the rise of TikTok and its infinite variety of exciting new content, customers can now access information in real-time through short videos. If you have a compelling video that educates your audience on your industry or offers them value, they’ll value your brand and see you as the go-to source for your industry. Additionally, you can use HubSpot’s Video tool to create short videos and Instagram’s (owned by TikTok) Live tool for livestreaming videos.
What makes video so effective is that it can do so many things. Not only can you educate your audience and offer a valuable tool to find the information they need, but you can also entertain them while also promoting a product or service.
8. Monitor The Language And Tone Of Your Emails
Even if you create emails that are highly engaging and contain valuable information, if they are delivered in a way that feels unnatural or off-putting, your customers will likely tune out and ignore your offer.
An important part of creating a successful email marketing campaign is not only knowing what to write but also how to write it. This comes from personal experience – I’ve actually gotten sick from bad email marketing! In the following paragraphs, you’ll learn about some of the things you should avoid; this will help ensure that you create emails that work and don’t make you sick to your stomach.
1. Don’t Overuse Capital Letters
To create a more personal connection with your customers, you don’t need to use all capital letters. While some brands will go the extra mile to make their emails stand out, it’s not always necessary. Writing in all capital letters can make your email seem less personal and less professional. Instead, write in a way that feels natural to you – don’t worry too much about what might make your email stand out above the rest!
2. Avoid Using Exclamation Marks
To keep your customers interested, you don’t need to exclaim things like “look!” or “buy now!” Your customers are likely reading your email on their phones, and the small font size makes it harder to read and understand. When writing for mobile users, try to keep your exclamation marks to a minimum. If you truly believe your product is that good, just say so!
3. Avoid Using Quotes For Metaphors
Using quotes for metaphors is okay when used sparingly, but you can go too far. When you quote a character or speak in metaphor, you are giving your audience members the ability to analyze and interpret your message as they like. However, if you use a metaphor often enough, it will begin to feel like a cheap trick – people will begin to see it as you trying to be clever or funny, rather than genuinely trying to communicate something new.