Do you have a product that could benefit from being in a short video? Or perhaps a service that could be promoted better with an explainer video? Maybe you have an event that could use a little branding effort and a viral video would be a great way to go viral or attract new customers?
If you’re looking for an affordable, yet effective video marketing tool, then check out these five platforms.
GoViral is an Australian company that creates and distributes viral content, primarily focused on video. This content is typically between three and ten minutes in length and can be used to promote any brand, product, or service.
The best part of GoViral is that their content creators are local, which means you’re not going to need to pay for expensive studios or professional actors. Plus, with the platform’s easy to use video editor, you can actually edit the content yourself, if you’re a pro.
TikTok is the place to be if you want to create and share short-form videos. The app is most popular in the United States, but has over 300 million users globally, which makes it one of the most popular apps globally.
You can think of TikTok as the YouTube of audio-visual content. The best part of TikTok is that users are typically immersed in the content, which means they’re more likely to remember what they saw or heard, especially if the content is interesting or entertaining. Because of this, businesses can use this platform to gain credibility, establish themselves as industry experts, or just provide entertainment.
TikTok isn’t just about video. The app can also help you establish a presence on social media for those who don’t have a large following. Plus, with TikTok’s newest features, you can even add elements like motion graphics, sound effects, voiceovers, and more, all for free. So even if you’re not a professional, it’s easy enough to create an engaging story using this tool.
Instagram is one of the biggest and most popular social media platforms, with over 500 million active monthly users. This makes it one of the largest video platforms as well as the biggest when it comes to using video content to promote your product or service.
Whether you have a business page, or an Instagram account that broadcasts personal content, you can use video content to promote your products. Because of this, some businesses choose to use Instagram as their primary form of video marketing. And even if you’re not using video content to promote a product or service, you can still use Instagram to establish credibility, entertain your followers, or even just as a platform to show off your creative skills.
Instagram lets you add motion graphics, text, or a combination of both to your images. You can even add multiple effects, like stickers, text overlays, or music tracks to further customize your content. If you’re someone who is creative and loves to experiment with different colors and effects, then this is the app for you.
Snapchat is the original quick-fire photo and video-sharing app, designed for mobile devices. It was originally created as a means of communication for students at UC Berkeley, where it was known as “Snapchat”. Today, Snapchat is one of the most popular and fastest-growing apps globally, with 230 million daily active users.
With Snapchat, you can create hilarious or entertaining short-form videos that will stay on the screen for only a few seconds before disappearing. These videos can be used to promote anything from a brand or product to an upcoming event or a political campaign.
Because of Snapchat’s short lifespan, the platform doesn’t offer many monetization opportunities, though many creators do receive compensation for their work. But even if you’re not looking to make money off of your videos, you can use Snapchat to gain credibility, entertain your followers, or even just as a creative outlet. Plus, with the platform’s new feature, “Stories”, you can now share your videos to other platforms, like Facebook or Twitter, with the click of a button. If you’re serious about video marketing, then this is the app you need to be using.
While many people think of YouTube when it comes to video content, Facebook is actually the biggest video platform globally, with over 2 billion active monthly users. This makes it the second-largest video platform, only behind TikTok.
As the largest social media platform globally, Facebook can be used to promote your product or service in a variety of ways, from boosting your posts to creating unique content for people to see. If you have a Facebook account, you can start by simply posting videos of yourself or your team using your product or explaining it in detail, and adding links to your website or social media accounts.
However, if you want to take your video marketing to the next level, you can subscribe to a studio that will create compelling content for you, whether you’re a business or an individual entrepreneur.
The best part of using Facebook to promote your product is that the rules and regulations with regard to content are relatively simple and flexible. Meaning, you don’t need to have a big budget to produce high-quality videos. Plus, with the company’s massive following, you have the opportunity to connect with millions of people who could become your future customers or fans.
The Bottom Line
If you’re serious about video marketing, then it’s important to establish a presence on each of these platforms. Not only will this provide you with a steady stream of potential customers, but it will also help you find a niche audience that will remain engaged with your content.