Email marketing is a form of marketing that has been around for a while now but has only recently become popular again. One advantage of email marketing is that you can reach a wide audience very quickly. You can target potential customers based on what interests them most, and you can communicate with them through different channels like mobile phones or desktop computers. In this article, we will discuss the different types of email services available and which one might be the best option for your business.
Compatibility Is Key
Since the dawn of time, marketers have tried to leverage email to keep in touch with customers. However, back then there were only a few email services that were popular, and marketers had to make do with what was available. Fast forward to today, and we have a wide array of email services that are compatible with almost all major email clients and mobile phones. As a marketer, this makes it much easier to target potential customers and send out messages. In other words, you can achieve a much higher open rate and engagement rate with email marketing if you use an email service that is compatible with your various marketing platforms and devices.
Personalized, Regular, And Bulk Email
Another advantage of email marketing is that you can send out personalized emails based on what the recipient wants. If you use a service that enables you to do this, you can segment your audience and send out custom emails. So for example, if you are running a store and you notice that someone has bought a coat in the past but has not bought a hat recently, you can send them a personalized email explaining the difference between the two items and encouraging them to make the right purchase next time. The key is to have a clear understanding of your target audience’s needs and wants so that you can send out the right email at the right time.
More Than Meets The Eye
Another advantage of email marketing is that it can be used to send out large amounts of content to a large audience. Say you have a special offer or a new product that you want to promote and you want to send that information to your email list. With most email services, you can copy and paste a special url or web address into the email to have the content arrive right at their fingertips. So rather than spaming your news letter with multiple links to your site, you can include one special offer or product and have all the subscribers discover it right at their fingertips. This is a great way to keep your content fresh and relevant to your audience.
Pro-Tip: Use Video Tutorials To Engage Your Audience More Effectively
Nowadays, many people prefer to use videos to learn new things or to get information. That is why video tutorials have become so popular. If you think that your customers might also enjoy learning about your products or services through a short video rather than a long article, you can use video tutorials for informative, how-to videos that will engage your audience and make them more likely to buy from you.
You can use the following tool to quickly and easily create a short informative video tutorial:
- Klear (formerly Wix Video)
- GoVideo (formerly Google Video)
- Wondering (formerly Vidyard)
- Udemy (formerly LearnAnything)
- Vimeo (formerly Vogue)
With so much to choose from when it comes to email marketing, it might be a little overwhelming to know where to begin. However, if you can get over the initial hurdle of deciding which type of email marketing is right for your business, you will find that it is a wonderful tool for gaining more customers and expanding your business.