The benefits of email marketing are countless. You can reach a large audience with a single email, you have the opportunity to provide valuable information and offers that may be of interest to your audience, and you can track the results of your campaign at any given moment.
With email marketing, you’re not limited to one interaction per week like many other marketing platforms. You can send multiple emails per day or week, follow up with phone calls or in-person meetings, and the list of possibilities is endless.
There are several tactics you can follow to maximize the effectiveness of your email marketing campaign. We’ve put together a comprehensive guide that will help you generate more leads for your business. Let’s get into it.
Build A List Of Valuable, Honest People To Contact
To start, you need to build a list of valuable, honest people to contact. It’s important to find individuals who value your product or service and will be receptive to your offers. You can use a tool like SurveyMonkey to ask questions and compile answers, or you can do it manually by contacting people via email.
Think of a niche or niche followers you respect on Instagram, Twitter, or other social media platforms. You can use that same approach to identify individuals who will be valuable to your email list. When you contact these people, you’ll have a better chance of convincing them to join your list.
Create Compelling Headlines And Descriptions
Your headlines and descriptions are some of the first things people will see when they open your email. So you need to stand out from the crowd by using compelling language and interesting phrases to catch the attention of your readers. You can use an online tool like Buzzsumo to find the top 100 most shared articles on SEO and social media. From there, you can pick up valuable tips on how to create a compelling headline and description.
For example, take a look at Pro-Teller’s summary of the Top Gear car review:
“The new 2018 Toyota Corolla has an incredible amount of standard features for a compact car and even more for an economical option. Plus, it has tons of technology that we’ve never seen before — and it’s all inside an incredibly sleek, stylish package.”
Notice the language they are using: ‘incredible amount of features’, ‘tons of technology’, and ‘incredible sleek, stylish package.’ This is compelling language and it makes the article more interesting and likely to capture someone’s attention.
Use Social Proof & Influencers To Increase Conversion
People love to be persuaded by those they respect. So when you reach out to respected individuals in your industry to ask them to join your email list, you’ll have a chance of converting those leads into paying customers.
Why? It’s simple. People want to be around people they respect. The saying ‘it takes one to know one’ can also be applied here. The more you can do to tap into the networks and social circles of your target audience, the better.
If you want to appeal to social media users, you can use influencers to boost your conversion rates. Influencers are popular personalities who have a large audience on social media platforms. When you use an influencer to promote your product or service, you’re not only getting free marketing – you’re also getting the legitimacy of a well-known person vouching for your brand. If you want to learn more, here are some influencer marketing case studies you can learn from.
As a marketer, you can also use social proof to your advantage. When a potential lead sees that many others are also interested in your product or service, there is a good chance they will become interested as well. When you can prove to someone that others value your product or service, you can increase the likelihood of them deciding to join your list.
Make It Easy For Your Potential Customers To Join Your List
You don’t want to make your life too complicated when trying to grow your business. That’s why it’s important to create a simple sign up process that will allow anyone interested to join your list with minimal effort. This will also encourage more people to sign up, as they won’t feel like they’re missing out on something if the process is too complicated. You can use a tool like ConvertKit or MailChimp to create a simple email marketing workflow that will allow new subscribers to quickly find what they’re looking for and be retained by your email list.
Personal Email Is More Effective Than Brand-Based
People who join your list will receive personalized emails from you that are tailored to their individual interests. Your subject lines and opening lines should be relevant, concise, and captivating to ensure you grab the attention of your readers. For best results, write individualized emails that speak to the person you’re addressing.
In a nutshell, you want to create an experience that will make them want to come back for more. The idea is to keep the emails fun and engaging while also being informative and useful. You can also use a tool like HubSpot to create automated replies to email inquiries so your team can follow up with interested parties without having to scroll through hundreds of messages on a daily basis.
Email marketing is a solid option for lead generation. Just remember: it takes some persistence to convert those leads into paying customers. You’ll want to follow the above guidelines to generate the most revenue possible. Then, you can look at adding a drip campaign or exit poll to examine the effectiveness of your efforts. From there, you can continue tweaking your strategy and growing your business.