Email marketing is a form of marketing that involves sending emails to people with product or service offers. Companies like AWeber, which we’ll discuss in more detail below, make email marketing much easier than you’d think possible. Let’s take a closer look.
What Is Email Marketing?
In general, email marketing is the act of sending emails to people who have given you their email address (and sometimes their phone number).
This is a very powerful tool for companies because you can:
- Get contact information from potential customers
- Broadcast marketing messages
- Provide customer support
- And much more
You’ll notice that we didn’t mention traditional advertising methods, like banner ads or display ads. Instead, we focused on the need to communicate with your audience and satisfy their needs.
Why Should Businesses Consider Email Marketing?
Let’s admit it: being on the internet is much more convenient than being in a physical store. There are plenty of instances where you can literally find whatever you’re looking for, and you can always complete a purchase without ever having to leave the comfort of your home.
However, there is still something fascinating about walking into a retail store. You can smell the coffee, hear the chatter of the people around you, and feel the vibe. Email marketing doesn’t offer these experiences, but it allows you to keep your audience engaged with your content.
Let’s put this into context. It’s no secret that audiences have grown tired of being bombarded with advertisements online. According to a recent report from the UK’s Office for Communications (Ofcom), people spend only four minutes of their average visit to an online store reading product reviews. When a brand tries to sell its product, the likelihood that the buyer will leave the site is fairly high.
However, the same report noted that people have a different experience when reading reviews about a brand they know and trust. In this case, visitors tended to spend more time on a site, performing actions such as reading reviews, looking at photos, and making purchases.
Based on this research, businesses that choose to use the internet for marketing purposes should absolutely consider email marketing. It’s a great opportunity to establish trust with potential customers, and you can always provide additional value with valuable content.
How Do I Start Using Email Marketing?
With so much talk of digital nomads and entrepreneurs, you might assume that building a successful email list would be fairly straightforward. While the idea behind an email list is very simple, putting the practice into action can be rather daunting.
To help you get started, we reached out to Kelly Densford, Director of Marketing for AWeber, a specialist email marketing platform. She suggested taking one of two approaches: the DIY approach, which entails learning how to use email marketing yourself, or the hire-a-marketer approach, where you can afford to pay an expert to take care of the whole process for you.
If you go the DIY route, Densford said you should focus on learning email marketing skills that will help you grow your business. For instance, you can learn basic HTML or you can create complex mailing lists using a tool like AWeber. You’ll need to learn how to use a tool like this, but the benefits are endless. You can segment your lists, target the right audience, and automate the whole process. Plus, you can always get help from AWeber’s team of experts if you ever got stuck.
As for the second option, hiring an email marketing agency is the preferred choice for many businesses. With an agency’s help, you can be sure that you’ll get consistency in creating and managing your list, and you can trust that your contacts will be handled properly. This way, you won’t need to worry about whether or not your campaigns are going to be effective. You just need to set the dates and the budget, and the rest is taken care of.
AWeber: A Popular Choice For Businesses
AWeber is one of the most popular email marketing platforms available, which is no surprise considering the range of features it offers.
As we mentioned above, Densford of AWeber noted that one of the biggest concerns for new users is how to get started. To solve this problem, AWeber offers a free seven-day trial, so you can test the platform’s functionality and decide whether or not to continue using it.
The most basic feature of AWeber is the email list manager. This tool allows you to create, edit, and segment your contacts. You can also use dedicated APIs (application programming interfaces) to integrate with other platforms such as Shopify, WordPress, or PrestaShop.
Managing Email Marketing With AWeber Is Easy
When speaking with Densford, one of the main things she mentioned is how easy it is to use AWeber for email marketing. Not only do they offer a free trial, but they also offer an official copy of the E-Mail Marketing for Dummies guide. This is a great resource for beginners who want to learn more about the concept of email marketing and want to get started with AWeber.
AWeber is designed to make the whole process of creating and maintaining a list as seamless as possible. Once you’ve got your free trial, you’ll notice that their dashboard is very user-friendly. You can create simple or complex mailing lists, target specific groups of people, and set up automated emails. This feature makes it much easier to keep track of all your campaigns and their results. You can also get support from AWeber’s team of experts if you ever get stuck.
As we mentioned above, AWeber is one of the most popular email marketing platforms available. The fact that it offers such great value for businesses that are just getting started makes it even more appealing. Not only do they offer a free trial, but they also offer an official copy of the E-Mail Marketing for Dummies guide. This is a great resource for beginners who want to learn more about the concept of email marketing and want to get started with AWeber.