Your marketing email list is one of the most valuable assets you have. It’s a list of people who have shown interest in your product or service, and you can use it to send them regular communications.
An email list is like gold for marketers. Not only does it provide you with potential customers, but you can also use it for marketing research, segmentation, and analysis. Email lists can help you engage with your audience and figureheads to better understand their needs, interests, and potential to become customers.
Why Should You Get An Email List?
There are numerous reasons why you should get an email list. First, it provides you with a potential customer base. If you run a business, you know that it can be hard to sell a product or service to uninterested people. Having a pool of interested customers provides you with the opportunity to reach out to them whenever you want and entice them to become buyers.
Also, email marketing is a form of digital marketing that has an astonishing response rate. The average person opens over 200 emails every day. That’s a lot of email addresses to mine!
How Do I Get This Email List?
The best way to get an email list is to either purchase it from a company who licenses email lists from large companies or to create your own by purchasing a signup form from a company like Survey Junkie.
Don’t just purchase a list of email addresses or join a dozen random web forums. Instead, look for ways to engage with your audience and prove that you’re a trusted source for information. If you can get on someone’s radar who is interested in your field, you’ll have a head start when it comes time to grow your own email list.
How Many People On My Email List Should I Have?
There is no right answer to this question. It depends on your product or service, your budget, and your goals. If you’re just starting out, you can use MailChimp’s free tier to try out different configurations.
You should have as many emails as possible on your list. Having a large pool of interested people allows you to send out a constant stream of communications and gain trust with your audience. Some marketing gurus say you should target at least a thousand contacts before you start seeing positive results from your marketing efforts.
What Content Should I Send?
The content you send to your subscribers should be relevant to what they’ve signed up for. If you sold luxury goods, you wouldn’t send them a guide on how to buy luxury items. However, if you’re trying to sell a product that is relevant to your target audience, you can send them content like guides on luxury brand watch brands or luxury hotels.
You want to make sure that you’re providing your audience with content that is valuable to them. According to HubSpot’s Senior Manager of Marketing and Growth Sal Pizzi, you want to aim for content that is “personal, unique, and highly relevant to my ideal buyer persona.” By creating valuable content that is relevant to your audience, you’re more likely to gain trust and inspire action.
How Often Should I Talk To My Email List?
You need to establish a pattern of communication with your email list. People enjoy receiving frequent emails, so try to schedule a few content drops every week. However, if you have something very exciting or new to share with your audience, you can use email blasts to get the word out.
If you’re looking for something a little more frequent, you can use a tool like Constant Contact’s 1-on-1 Interview to get in touch with your subscriber as often as you like. Interviews provide you with the opportunity to build relationships with your audience and get to know them on a personal level. They can also become one-of-a-kind pieces of content that you can use to attract potential customers to your product or service.
Get in touch with your audience whenever you can and let them know that you value their input. They can help you build a better product or service, and you can use that to grow your business.
What Should My Subject Lines Look Like?
Your subject lines should be short and snappy. Try to keep them concise and easy to read. People hate spending more than five minutes reading an average email subject line. You also don’t want to jam the subjects of your emails. About a third of your email’s contacts will never read the entire subject line. You can also use your subject line to draw attention to some important feature of your email. For example, if you’re sending an email about a new product you’re selling, you can include the name of the product in the subject line. It’s also a good idea to do some A/B testing on your emails. You can compare the open rates of two different subject lines to find out which one performs the best.
Should I Use My Personal Email?
You can use your personal email if you want to, but make sure that you provide value in your emails. If you want to promote a product or service that you believe in, it’s usually a good idea to use your personal email.
However, if you want to promote a brand or product that you don’t actually believe in, it’s better to use a different email address for marketing purposes. You can sign up for a free email testing account through Google to see how various email providers perform for you. Then, you can compare the results to choose the one that works best for your needs.
Do I Need To Include My Physical Address?
Include your physical address if you want to send something tangible. Otherwise, you can leave it off. It’s not necessary to include your physical address unless you’re shipping a product or service to a customer in a different state. It’s also a good idea to include your city and state if you’re promoting a business or blog in your state. People living in different parts of the country have different ideas about where to eat out or what movies are worth watching. By including your location, you’re providing your audience with some value that is exclusive to them.
How Do I Measure My Success?
There are many ways you can measure the success of your email marketing campaign. First, you can look at the conversion rate of your signups. What is the percentage of people who signed up for your list and became engaged with your content?
You can also look at the open rates of your emails. What percent of your audience opened each communication you sent?
You can examine the frequency of your communications and whether or not your audience is responding positively to your content. For example, if you’ve had a lot of success with a certain type of content in the past, you might want to see whether or not your audience is continuing to engage with that same content.
What’s Next?
Take some time to think of what you’ve learned and of what you want to do differently. From the top down, you can start by setting a time for regular meetings with your team. There should be a senior leader who sets the vision and strategy, and then there should be team members who carry it out.
You need to hold each other accountable, but you also need to celebrate each other’s successes. For example, if one of your team mates gets a new signup on the day they launch a new product, they should be able to celebrate with you.
Ask yourself these questions: