As the Covid-19 pandemic continues to loom, more and more people are turning to online job boards to find work remotely. While many companies are now operating fully from home, advertising jobs on online job boards is still relatively easy and has its benefits.
Online job boards like Glassdoor allow employers to post jobs and also collect feedback from applicants, meaning businesses can get a true feel for how qualified potential employees are before making a decision. But with more people applying for jobs than ever before, how can HR departments keep up with the volume of applications?
Marketing a remote job opening is no easy feat. After all, your target audience is already chosen, as you’re only advertising to those who have an internet connection and an interest in working remotely. So it’s basically guaranteed that at least some of your audience will be online at any given time.
But with virtual meetings becoming the new normal and more people working remotely, it’s evident that the digital nomad lifestyle is here to stay.
Choosing The Right Opportunity
Because of the high volume of applicants, it’s essential that companies choose their employees carefully and only hire the best. And given that most of your audience is already qualified for the job that you’re marketing, your chosen employer will most likely agree.
According to LinkedIn, by 2022 almost half of all jobs will be enabled by technology, and almost all industries will be impacted. For example, social media marketers will enjoy a 250% increase in demand, and video content creators will see a 175% rise in projected job openings.
With the world shifting to a digital sphere, employers are keen to fill vacancies with experienced professionals who can help them to navigate the transition. As a remote job poster, your responsibility is to ensure your audience have all the information they need to make an informed decision and apply for the position. And what’s the first thing you’ll want them to do after applying?
Showing Off Your Employer Brand
Just because you work remotely doesn’t mean that your employer will provide you with a fancy office and unlimited resources. The truth is, you’re probably going to be working remotely alongside other employees, probably from different locations. So what does that mean for your employer brand?
When you work remotely, it’s all the more important that you continue to represent your employer in a professional manner. Just because you’re working from home doesn’t mean that you can slack off. As a remote job poster, creating a professional impression is the key to landing your next job.
Based on your audience’s experience, Glassdoor recommends ensuring your cover letter is concise but also includes key details about the role. Be specific about the responsibilities, ensure you highlight any skills that are relevant to the role and company, and don’t forget to include a salary benchmark. You can also use the ‘Other comments’ field to give potential applicants some insights into your experience.
Email Marketing
Even if you choose an employer that values your professional presence online, you’ll still need to rely on traditional methods of marketing to attract talent. In the past, attracting applicants to a role would typically involve placing an ad in a local paper, sending out a mass email, or both. Now, with the world shifting to a digital sphere and more people working remotely, email marketing still remains one of the most effective tools for jobseekers and HR departments to reach a massive audience and gain maximum exposure.
Even if you’ve got a small audience already, you should consider sending out a short but effective email blast to announce the opening of your role. Keep it concise, but make sure you include all the crucial information about the role including details about the employer’s approach to pay and benefits, the project scope, and the position’s essential functions. You can also use the ‘Other comments’ field to give potential applicants some insights into your experience.
What Should You Include In Your Job Description?
Before you start your job search, it’s important to have a clear understanding of what you should include in your job description. Essentially, your job description should match the role you’re applying for, and it should also match the job you’ll be doing once you start working. When creating your job description, ensure that you include all the essential functions of the role, major projects you’ll be working on, and the technologies you’ll be using.
As a digital marketer, it’s your job to ensure that you’re keeping up with the latest trends and converting them into marketing plan. One of the most effective ways of doing that is by keeping up with the ever-changing world of technology. In order to do that, you’ll need to be familiar with at least two languages, one of which should be HTML. HTML is the language that practically all websites are built in, as it allows for the creation of web pages that are visually appealing and easy for search engines to spider.
HTML isn’t the only language you’ll need, either. Because you’ll be responsible for setting up email campaigns, you’ll need to be familiar with the tools of the trade — whether that’s a mail server or a webmail client.
If you’re looking for an authoritative guide to SEO for digital marketers, then check out the SEO for marketers guide by SEO expert Larry Kim. It includes everything from fundamental SEO concepts to tips on how to make your SEO strategy more effective.
How To Get The Most Out Of LinkedIn
If you’ve been following the blog posts over the past few years, you’ll know that we always recommend connecting with people on LinkedIn. While many companies have now moved to online job boards to find talent, LinkedIn is still one of the world’s most popular social networks, with over 500 million active users monthly. And with 40% of jobs now being located online, LinkedIn is the perfect place for jobseekers to find work remotely.
But just because a role is posted online, that doesn’t mean it’s the best fit for everyone. Before you make a decision, it’s important to do your research and find out as much as possible about the company. And one of the best ways of doing that is on LinkedIn.
In order to get the most out of your LinkedIn, ensure that you connect with relevant people in your industry. If you’re looking for work, your first port of call should be your industry’s leading professionals, as they’re most likely to be able to provide you with valuable insights into the job market.
By connecting with relevant people on LinkedIn, you’ll be able to get a feel for what kind of opportunities are out there and whether or not a particular job is a good fit for you. If you’ve got a specific role in mind, use the Company Search tool to find businesses matching your desired criteria. This way, you can be sure that you’re only connecting with relevant people and companies.
The Key Takeaways
To conclude, marketing a remote job opening is no easy feat. But with the world shifting to a digital sphere and more and more people working remotely, it’s evident that the digital nomad lifestyle is here to stay. As a digital marketer, you’ll need to be well-versed in SEO, email marketing, and using at least two languages — which is probably why you’re reading this article now.
Because of the high volume of applicants, it’s essential that companies choose their employees carefully and only hire the best. And given that most of your audience is already qualified for the job that you’re marketing, your chosen employer will most likely agree.
Traditional methods of marketing still remain one of the most effective tools for jobseekers and HR departments to reach a massive audience and gain maximum exposure.