If you’re looking to grow your email list, you’ve come to the right place. We’re going to teach you all you need to know about using GlobalGiving to attract sponsors and gain popularity.
The Basics Of Digital Marketing
Let’s get to the basics first. When a consumer purchases something online, they have three options:
- Shop online.
- Call Shop
- Go to Shop
If you’re reading this, I assume you’re either (a) a Shopify store owner who wants to grow their email list or (b) someone who’s interested in acquiring a Shopify store and wants to grow their email list.
So, what is digital marketing? According to HubSpot Blogs, “Digital marketing is simply marketing done digitally. These days, you’ll find marketing activities like advertising on social media and website content creation happening mostly online. The result is more marketing touches across more channels and more information about your product, service, and brand available to more people at more times than ever before.”
To put it simply: Digital marketing is a combination of various marketing activities that happen online. Typically, these days, that means a combination of SEO (Search Engine Optimization), PPC (Pay Per Click), email marketing, and social media marketing. However, it can also include offline marketing, such as print and radio ads.
What Is SEO?
SEO stands for Search Engine Optimization. Back in the day, if you weren’t on the first page of search results for any given keyword, you were nowhere. Being on the first page of search results is now a must for any business, regardless of whether or not they sell goods online.
In the past, if you wanted to stand out among your competitors, you had to resort to more expensive, out-of-the-box methods such as Pay Per Click or SEO. With the latter, you can achieve organic SEO results without running afoul of Google’s quality guidelines. As a general rule of thumb, the better your SEO content, the greater your chances of appearing on the first page of search results for any given keyword.
SEO is certainly not difficult to implement. You just have to make sure that you abide by the Search Engine Optimization standards set by Google as well as be mindful of any limitations that Google might have. For example, you can’t just optimize for any keyphrase. You have to choose keyphrases that are within the legal guidelines of your country.
Why Should You Outsource Your SEO?
SEO is a full-time job that doesn’t come with a 9-to-5. You’re always going to have work to do, whether you have a few hundred pages or a few thousand. The amount of content that you have to tackle on a regular basis can be daunting. In addition, you’ll have to work closely with a web developer to make sure that your site is meeting the search engine’s quality guidelines. If you’re looking to grow your email list, outsourcing SEO is something you should consider.
Pay Per Click
Pay Per Click or PPC is when an advertiser pays you per each click on their ad. PPC is typically used for online advertising, but you can get yourself into trouble if you don’t know how to use it correctly. For example, if you run a fashion blog and you put an ad on a site with car-related content, you could end up in a car controversy. It’s better to choose your own affiliate products that you know are in demand and then use an affiliate marketing tool to generate commissions from those clicks.
There are many affiliate marketing platforms out there, all with their perks and quirks. Some can be a little more restrictive than others when it comes to earning money. When choosing an affiliate marketing tool, make sure that you read reviews, consider your own comfort level, and select a tool that is suited to your needs.
Social Media Marketing
If you’ve been around the block a few times, you’ll know that each new generation of kids has inherited the world of social media from adults. In the past, adults would put themselves on social media to promote their products. Now, it’s become a standard part of everyone’s daily routine. If you want to be popular on social media, you have to be there. And, for the most part, you have to engage with your audience if you want to maintain their interest in your content.
What Is Social Media Marketing? According to HubSpot Blogs, it’s “social media marketing is the act of using social media to gain brand awareness and increase sales. Rather than relying on one platform, marketers use multiple platforms for content creation and distribution. This allows them to target audiences based on gender, age, location, and even interests.”
To put it simply: Social Media Marketing is using social media to gain brand awareness and increase sales. To accomplish this, you’ll have to do a little bit of everything: create content, build a community, and distribute that content across different platforms. Now, it would be great if you could do all of this yourself. Unfortunately, you can’t. That’s why you need to hire someone to help you.
Email marketing is one of the most effective ways of getting someone’s attention. If you want to grow your email list, you’ve got to learn how to use email marketing correctly. There are plenty of free tools that you can use to get started with email marketing, and you don’t even have to run afoul of GDPR regulations to engage in email marketing. For example, you can use tools like Aweber to get started.
What Is Email Marketing? According to HubSpot Blogs, it’s “email marketing is the act of sending newsletters, promotional emails, and other digital messages to a customer or audience.” Essentially, email marketing is a form of digital marketing that happens via email.
To put it simply: Email Marketing is sending newsletters, promotional emails, and other digital messages to a customer or audience. Essentially, email marketing is a form of digital marketing that happens via email.
One of the biggest challenges that you’ll face if you’re looking to grow your email list is getting sponsors. Without sponsors, there’s no money to grow your email list, which means no one to help you with social media or pay-per-click ads. It’s not easy to get corporate sponsorship, but it’s possible. You just have to be strategic about your outreach and know what you’re pitching. So, let’s get into it.
Offer Them Value
First, you have to make sure that you’re offering your sponsors some value. If you don’t offer value, no one is going to want to work with you. So, what does this mean for you? It means that you have to make sure that your product is relevant to the person reading the email. For example, if you’re pitching a car company, you’ll need to make sure that your product is relevant to cars. Or, if you’re pitching an insurance company, you’ll need to make sure that your product is relevant to their line of insurance products. Believe it or not, cars and insurance are very different products. So, by making sure that your product is relevant to the person reading the email, you’re increasing your chances of securing a sponsorship.
Create A Buyer Persona
When you start a business, it’s easy to become overwhelmed by the amount of data that pours in from every direction. One of the first things that you need to do if you want to grow your business is create a buyer persona. A buyer persona is a version of yourself, designed to appeal to your target audience (specifically, those individuals who have a need or a want for your product or service). It’s important to remember that you’re creating a fictional character, so take the time to do so with care and precision.
Creating a buyer persona doesn’t have to be hard. Once you’ve got one, you can start to segment it based on interests and demographics. Doing this can help you target your ideal buyer and speak to them effectively on multiple platforms.
Use Digital Marketing To Generate Leads
Once you’ve got a few dozen or a few hundred email subscribers, you can move on to getting leads. These are people who aren’t necessarily interested in purchasing your product or service, but who you can engage with to grow your business.