You’ve probably heard of email marketing, have you not? Most people have – it’s one of the first things that comes to mind when you think of digital marketing. But what is email marketing, exactly? And, how can you use email marketing to its full potential? We’re going to answer these questions and more in this post.
What is Email Marketing?
Put simply, email marketing is a type of marketing that happens via email. In the past, people would get their news from newspapers and magazines. Now, with the internet, they can get updates on all kinds of topics – from the latest movies to what’s trending on TikTok. With all the information at their fingertips, people prefer to get their news and updates through email rather than another media channel. This trend is called “digital detox”.
Why should you use email marketing? Well, with nearly every social media channel (especially TikTok) having their own algorithm for showing content, people have less engagement with content that is meant to be entertaining or informative. But when it comes to sharing important news or information, social media channels often don’t work as well.
With email marketing, you can be sure that your message will be delivered to your subscribers, and you’ll get real-time feedback whether or not they opened your email. There’s also the option of getting more engaged with your subscribers by including videos, infographics, and other useful resources.
How to Get the Most Out of Email Marketing with GoDaddy
So you’ve decided that you want to try email marketing with GoDaddy. Now what? Let’s look at some of the best practices that can help you get the most out of your efforts.
Find Your Niche
As we’ve established, email marketing is a type of marketing that happens via email. But just like any other form of marketing, you have to find a way to stand out from the masses. A good way to do this is by focusing on a niche. A niche is a “small market or segment” within the larger population of internet users. So, instead of aiming your email at everyone, you can target your outreach to a specific group of people. For example, if you’re an online store, you might decide to send email announcements to people who have purchased clothes or accessories from your store.
Test Subject Lines & Opening Lines
The way that people digest and respond to information via email varies from person to person. Some people love getting emails with helpful tips or product information, while others want to receive news or financial information. To put it simply, you have to find the type of email that will attract and retain your target audience. You can use tools like Google Analytics to easily identify the emails that are getting the most response and then use that content as the basis for future email campaigns.
Automate Your Email Marketing
Do you have a list of email addresses that you’ve collected over the years? If so, you can use a tool like MailChimp to automate your email marketing efforts. With automation, you can set up a series of emails that will be sent to your list on a regular basis. You can use automation to send out daily, weekly, or even monthly emails. The choice is yours.
Measure The Results Of Your Email Marketing Campaigns
To learn more about the effectiveness of your email marketing efforts, you can use tools like Google Analytics to track the results of your campaigns. With these tools, you can not only track the success of your campaigns, you can also identify areas for improvement. For example, if you notice that your videos are more likely to get watched when sent to people on Facebook rather than Google, you might want to consider focusing your future videos on that platform.
Use these tools to track the results of your email marketing campaigns and take note of any trends that you notice. Some of the more popular metrics that you can track are: – opens – clicks – actions (such as calls to action) – conversions (i.e. landing pages or forms that qualify a lead)
Why Should You Try And Test New Marketing Techniques?
The great thing about being a marketer is that you get to try new things. New marketing techniques. And if they work well, you can roll them out to varying degrees of your audience. Some will work well for your whole audience, while others might only work for a specific sub-group. This is one of the great things about digital marketing – you get to try new things and determine which ones work well for your business.
Conclusion
So, what is email marketing? Simply put, it’s a type of marketing that happens via email. But just like any other form of marketing, you have to find your target audience and decide on what type of content you’ll use to engage them. If you’re new to email marketing, try and test various strategies and see which ones work best for your business. And when you find a strategy that does well, you can scale it up or down as needed.