How Goecart’s Exact Target Email Marketing Is Setting the Bar for the Industry

Have you ever bought a product or service and then later found out that the company which manufactured it has a better and more efficient way to market the same product or service?

This is what happened to me when I bought Goecart’s XM platform back in 2016. I found out that they had pioneered a whole new approach to email marketing where you can personalize and target your emails to the right audiences based on what they care about.

I was so impressed with their approach that I decided to implement it in my own business. Today, I’d like to walk you through how I did it, the benefits I’ve seen, and the mistakes I’ve made along the way.

Why Is Email Personalized And Targeted Retailing Important?

We live in a world full of distractions. People are constantly plugged into their devices, consuming news, entertainment, and social media updates via text messaging, social media platforms, and apps.

Traditional advertising, while effective, often reaches the masses and doesn’t target the right audience. That’s why personalized and targeted email marketing is becoming so popular.

Why do you need to target the right audience for your email marketing? You may think that everyone you write to will see your email, but that’s not necessarily true. A/B testing (where you test multiple versions of a letter to see which one converts better) shows that only 10% of email recipients actually read an email’s contents. The other 90% use email just to confirm they received it. This means that your email content isn’t useful to most people. But if you want to ensure that your email gets read by the person it’s intended for, you need to tailor your content to be more personal and engaging.

The Rise of Mailchimp And Other Automated Email Marketing Tools

Back in 2015, the two most popular email marketing platforms were Aweber and MailChimp. These platforms are completely automated and offer a basic to advance level of customization. You don’t need to be a tech expert to use them. You simply provide them with your email list and they will take care of sending out your marketing emails.

While they are extremely convenient, those two platforms lack the sophistication needed to succeed in the long run. They work well for small businesses just getting started, but once you grow and start needing more advanced features, you’ll be back where you started, trying to figure out what’s going on.

What’s Going On With Goecart?

Goecart is the marketer’s alternative to Shopify, attracting a lot of interest with its innovative approach to email marketing.

Goecart co-founder and CEO, Nick Malenotti, conceived of the company after realizing that the process of marketing and selling a product or service was becoming increasingly complicated. That’s when he decided to build a tool that simplifies the process and enables retailers to grow their businesses using email marketing.

Goecart offers a fully-managed email marketing platform designed for small businesses and their startups. The platform provides all the basic features you need to get started, including sending personalized and targeted emails to your audience.

Additionally, Goecart’s platform allows you to create up to four different sequences of automated emails. Each sequence is triggered based on a customer’s behavior. For example, you can send someone an email when they purchase a certain product or service. You can also target specific groups of people based on gender or age. The platform’s drag-and-drop email templates make creating personalized and targeted emails a snap.

How Do I Get Started With Goecart?

If you’re interested in trying out Goecart, you can request a trial immediately (no need to wait for an email). Just visit this link and you’ll be able to setup a free account in no time.

From there, you can explore the platform’s features and get a feel for how it works. One of the best things about Goecart is that it is completely free, so there’s no need to worry about payment processing (which most other email marketing platforms charge for). Plus, they don’t pull any tricks like most paid platforms do by asking you to subscribe to numerous services to get the most out of their platform. You can get the same features without paying a penny!

Why Should You Try Out Goecart?

With Shopify, you get a lot for your money. They don’t just sell you a product and leave you to figure out how to use it. They teach you their platform through live chat support and provide you with a wealth of resources. Plus, they don’t need the extra features that some of their competitors offer, like autoresponders and webinars, which can add up quickly.

Goecart is the anti-Shopify. First off, you don’t need to sign up for a separate account to use their platform. Everything you need is located within the app. This means you can access your account information and analytics at any time, from any device.

But the best part about Goecart is that they don’t just give you a product. They teach you how to use their platform and how to engage your audience with email marketing. Additionally, Goecart includes a built-in SEO tool, so you don’t have to hire someone to do that for you. It’s all included.

Key Differentiators Of Goecart

Goecart offers several differentiators that set it apart from other email marketing platforms. First of all, the ability to target your audiences is incredibly important today. People are increasingly more likely to receive offers and promotions via email. That’s because it’s the most effective and the most convenient way to reach your audience. Plus, you can segment your lists based on interest to get the most out of your email marketing.

Secondly, Goecart includes a built-in SEO tool, which can significantly increase the organic traffic you receive in your email campaigns. Third, you can create up to four different email sequences to suit your needs. These sequences are triggered based on a customer’s behavior, enabling you to automate email marketing and minimize the amount of time you spend on repetitive tasks. And last, but not least, Goecart is the only platform that offers a money-back guarantee (with no questions asked). This ensures that you’re protected if you’re not able to successfully implement their recommended strategy.

The Pros And Cons Of Mailchimp And Aweber

Now let’s take a quick look at the pros and cons of MailChimp and Aweber. Remember, this isn’t a comparison between the two platforms. These are just some of the features that set them apart from each other.

On the plus side, MailChimp is readily available and easy to use with a minimal learning curve. Additionally, it has a massive, and growing, email list. All you need to do is log in to your account and start creating your emails.

Aweber, on the other hand, is a bit more sophisticated. It comes with a lot of features and offers more flexibility in creating the perfect email marketing campaign. What’s more is that it’s extremely easy to use.

However, MailChimp has several advantages over Aweber, not the least of which is its pricing. Aweber’s pricing is relatively high and it doesn’t offer a free plan. But even if you do decide to go with Aweber, you can always take advantage of their generous pricing and get a fully-functional and premium account for just $2.95 per month!

The Pros And Cons Of Using An Automated Email Marketing Platform

So if you’re looking to launch an email marketing campaign, you have three options. You can do it manually, with MailChimp or Aweber, or you can use an automated email marketing platform. Let’s dive into the advantages and disadvantages of each one.

Using an automated email marketing platform means less labor-intensive work. You provide the platform with your email list and it will do the rest. All you need to do is sit back and relax while the platform takes care of your email campaigns for you.

This can be a time-saving endeavor. Depending on how large your email list is, you can expect to save at least one to two hours per day. That’s a lot of time you can spend doing other things, like growing your business.

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