Have you ever wondered how many people actually open your emails? Chances are, you’ve sent out plenty of marketing emails and you’ve also probably wondered at least once or twice if someone actually read your email or if it just went into a black hole.
You’d like to think that when you send out an email, it reaches at least a few thousand people. But in reality, not all emails get an equal amount of engagement. There are too many factors that play into whether or not your email gets opened and acted upon, so it’s important to understand what the average good open rate is for an email campaign.
The Three Layers of a Well-Constructed Email
When you set out to send an email, you aren’t just composing text and hitting send. To get the best possible results from your efforts, you need to approach your email marketing from a very specific angle.
There are three key components that you need to have in place before you start your email campaign: sender, recipients, and content.
The sender’s angle is all about the email’s metadata. This includes things like the domain name, email address, and the like. You want to make sure that when someone hits “send” on your email, they are sent to a verified email address. This ensures that your emails don’t end up in someone’s junk mail folder.
The recipients’ angle is all about the email’s content. This includes things like the subject line, the opening paragraph, and the body of the email. When you write an email, you need to approach it from the perspective of a reader. What do they need to know about the subject to understand what you’re trying to communicate?
The content’s angle is about the actual content of the email itself, which includes things like the body copy and the links to other relevant pages or products. This element is probably the most important of the three, because you want to ensure that the recipient actually acts or reacts to your email.
The Importance of Keywords
The above diagram illustrates the importance of keywords. When you send out an email, you’re usually trying to get a specific result from your efforts. This is where keywords come in. Instead of just using a simple term like “product” or “service” in your content without any context, you can use specific keywords throughout your email to gain more specific results.
For example, if you’re trying to encourage someone to make a purchase, you might want to use the keywords “bestselling,” “reviews,” or “sales.” If you’re trying to get a lead, you might want to use the keywords “free quote,” “urgent quote request,” or “request for proposal.”
How to Calculate the Average Good Open Rate
To find the average good open rate for an email marketing campaign, you need to look at a large number of emails that were opened by a reasonably engaged audience. If you don’t have access to a huge audience, you can use a tool like Constant Contact’s Export tool to look at the emails that were opened by a specific segment. This way, you can calculate the average open rate for all of your emails sent to this segment.
To get started, access your email marketing tool and select “Reports” from the dashboard. Then, choose “Overview” from the top menu bar. You’ll see a list of all the emails you’ve sent out in the last 30 days. Next, choose “Open Rates” from the top menu bar. This will show you the average open rate for all your emails. Finally, you can sort the emails by “Good,” “Mean,” and “Poor.”
This is the average good open rate for your email marketing campaign, and it’s a fairly accurate reflection of how well your emails are doing overall. You can use this number to gauge the effectiveness of your email campaign and determine if you should change things up. If this number is below 30%, you’re doing worse than you think. Otherwise, you might want to consider altering your campaign to improve engagement.
Why Some Emails Get Much More Engagement Than Others
There are a number of reasons why some emails get more engagement than others. You can use the above chart to identify some of the most important factors. To begin with, the sender’s angle is much more important in a traditional email, as opposed to a chat-based email or an email with a mostly image-based body.
The subject line is one of the most important aspects of the email’s content, because it helps to set the mood and tone of the email. To set the right mood and tone for your email, you might want to use words like “urgent,” “important,” or “catchy.”
The opening paragraph is also crucial, because it’s the first thing a reader sees. This is usually a brief introduction to the topic at hand or a quick highlight of the main points. Your opening paragraph should hook the reader and compel them to continue reading. This is typically done with a combination of strong verbs and short crisp sentences. You can also use a logical progression of ideas, starting with something general and then moving into more detail as you go along.
The body of the email is also crucial, because this is where you’ll deliver your content. Unlike social media, where the content can be quite short, the body of an email is usually several paragraphs long. You want to give the reader more than enough content to stay interested, but not so much that they feel overwhelmed. Consider using subheads to break up your content into digestible chunks. The above diagram illustrates the basic flow of a well-executed email.
If you approach the body of the email like a reader, you’ll increase the chance of the email being opened and acted upon. Don’t forget to include a call to action at the end of the email, in case the reader doesn’t immediately understand what you were trying to get across. This could be a solicitation for business, an offer for a sale, or just plain old information (e.g., ‘here’s how to cook a steak’).
How to Improve Your Email Engagement
Once you have a good idea of your email’s average good open rate, you can start to work on increasing that number. There are a number of strategies that you can use to improve the engagement of your email audience. You can use the above chart to identify some of the most effective ways to increase your email’s engagement.
First, make sure that your email address is recognizable and easy to find. This means using a commonly known domain name and ensuring that your email’s landing page is easy to find. To find the right address, you can use a tool like OptinBoom.’s Email Finder, which will search all the major email providers for a list of confirmed email addresses.
The next step is to craft an engaging subject line. To do this, you can use any number of free tools like [Constant Contact]’s Subject Line Analyzer to see how others are capitalizing on the themes and patterns in your subject line and to get inspiration for your next subject line.
Next, you want to ensure that your email’s opening paragraph is grabbing and interesting. This is usually a short introduction to the topic at hand, which sets the scene and gives the reader a brief summary of what they’ll find in the email. Make sure to include some engaging text, as well as a call to action. Above all else, make sure to keep it short and sweet.
Then, take a look at your email’s body. This is the part of the email that you’ll use to persuade the reader to take action. To do this, you want to make sure that the content is concise but meaningful. This is usually done with a combination of well-chosen words and solid information. If you want to increase the chances of your email being opened, you can use an email marketing service like Constant Contact to get inspiration for your next campaign.
As you might imagine, creating an email that gets opened is a lot more than just choosing the right words and having a pretty font. To ensure that your email is as engaging as possible, you need to approach it from every angle possible. From the moment that someone hits “send,” your email is on its way to becoming a piece of content that someone else will either read or ignore. The only thing you can control is how fully you engage with your audience. Good luck out there.