Google Analytics: An Overview for Email Marketers

You’re reading the article for a reason. Maybe you’re looking for ideas on how to grow your email list. Or, maybe you’re interested in learning more about the tool that can help you grow your email list.

No matter what your reasons are, you’re in the right place.

In this article, we’ll give you an overview of Google Analytics, the market share comparison tool built by Google. We’ll cover what is analytics, why you should care, and how to get started.

What Is Google Analytics?

If you’ve ever shopped online, you may have heard of Google Analytics. Google Analytics is a free tool that helps you understand how your website is performing, what works well, and what needs to be improved upon. Google Analytics also lets you measure the return on investment for any online initiative.

To learn more, visit https://analytics.google.com/.

Why Should You Care About Google Analytics For Email Marketers?

The short answer is traffic. Without it, you have no chance of growing your email list. In case you’re curious, here are the top reasons why you should care about Google Analytics for email marketers:

  • Traffic is the key to email marketing success.
  • You should care about gaining and keeping the attention of your target audience.
  • You should understand the effectiveness of your online efforts.
  • You want to grow your email list as quickly and efficiently as possible.
  • You want to measure the return on investment for your online efforts.

Even if you don’t care about any of those things individually, they’re all tied together. You can’t have one without the other. Therefore, you should care about Google Analytics if you care about growing your email list.

How Can I Use Google Analytics For Email Marketing?

The best way to find out how to use any piece of software is to look at the documentation. While the documentation for Google Analytics may be a little dry at times, it’s still the best place to start. Here are the steps you should follow to get started with Google Analytics for email marketing:

  • Visit https://analytics.google.com/.
  • Click the Get Started button.
  • On the next page, you should see a Get Started With Google Analytics button. Click it.
  • On the following page, you should see a box prompting you to create a new account or log in to an existing one.
  • If you’ve never used Google Analytics, create a new account. If you have an existing account, log in.
  • Fill out the required information.
  • Once you’ve provided the necessary information, a download button will appear. Click it.
  • The download will start. Once it’s finished, click the Finish button.
  • Your Google Analytics account will be created. You can now return to your email marketing dashboard.

Once you have a Google Analytics account set up, you should head back to your email marketing dashboard. You’ll see a section at the top that says, “Googlers.” In the middle of the page, you’ll see a symbol with your account’s name in it. It will be similar to the one shown below:

ga.symbol

As you can see, you have a Google Analytics symbol next to your account’s name. This is what you get when you login using the credentials you provided for your Google Analytics account. Now you can use the tool to track the performance of your blog, website, or email marketing campaign.

By looking at the Overview section of your Google Analytics account, you can get an idea of how many people are visiting your site, how long they’re staying for, and what devices they’re using to access it. You can find this information under the Network section of the dashboard.

Each website has its own unique URL. Your website’s URL may be something like https://www.example.com. Once you have this information, you can enter it into a browser and get an idea of how many people are visiting your site.

You may also see a variety of metrics on this page, such as the number of visits, pages viewed, new visitors, and so on. Don’t worry, it’s all good. This is just a summary of the data that Google Analytics provides. You can see the detailed metrics by clicking on any of the sections in the top menu.

Where Can I Find Help If I’m Having Trouble Installing Google Analytics?

If you followed the steps described above and still don’t have a working Google Analytics account, you probably need help. The worst thing you can do is try to troubleshoot the problem yourself. When that doesn’t work, you’ll end up wasting a lot of time. Instead, you should seek professional help from an experienced team.

Conclusion

Getting started with Google Analytics is rather straightforward. You just need to have an interest in growing your email list and understand how analytics can help. Once you have that, you can use the tool effectively to find out more about your audience and what is working well with your marketing efforts.

You can also use Google Analytics to track the performance of your website or blog after you’ve launched. This is a great way to find out what content is resonating with your target audience and how you can improve your efforts to reach more people.

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