Have you ever wanted to market inside of Gmail? You can with the tools here! These are the best email marketing tools for seo, email campaigns, and content strategy as well as the tools that marketers use to segment, target, and analyze email campaigns.
It’s no secret that most marketing emails are opened with spam or with significant amounts of spam. Marketers are working hard to prevent spammy emails from cluttering their inboxes, but it’s still an issue. Fortunately, there are tools like Sendloop that allow marketers to separate their important from their spammy emails. The tool allows users to set specific email behaviors such as how often they want to receive marketing emails from a certain sender or what subject lines they want to see from a particular marketer.
For example, if you work for a blog that publishes a lot of content online, you might want to send periodic newsletters to keep subscribers up to date on the latest content. With the Sendloop tool, you can create an email list and then use automated email campaigns to send personalized messages to your subscribers.
2. Conversion Optimizer
With Conversion Optimizer, you can measure the success of your email marketing campaigns based on conversion rates. Sometimes, it can be difficult to determine what works and what doesn’t in digital marketing and email marketing. That’s why it’s beneficial to have a tool like Conversion Optimizer to help you pinpoint the exact changes you made in your strategy that caused an increase in conversions. An email marketing tool that can track revenue and lead generation from online marketing activities is also beneficial, as you can see from the screenshot below.
The Conversion Optimizer tool allows you to track the performance of different versions of an email design or even a landing page. You can have it track the conversion rate of a single email or the whole lead generation journey from landing page to purchase, so you can accurately determine the impact of any given change to your strategy.
3. Visual Website Optimizer
Sometimes it’s difficult to explain to non-digital marketers what changes you make to a website that makes it more effective at converting visitors into paying customers. With Visual Website Optimizer, you can have a tool that analyzes your website and then makes suggestions for changes that will increase your conversion rates. The suggestions are based on what worked for similar websites.
You get a detailed report with all the suggestions and the changes that were made to increase conversions. It’s a great tool for marketing executives who want to increase the performance of their website.
Even if your email clients aren’t opening your emails, it doesn’t mean that they aren’t being opened. In a world full of spam, eventually your mail will find its way to someone’s inbox and maybe even into their recycled bin. Unbounce tracks the open rate of emails that are delivered to spam or the trash bin. If your email is ending up in the spam folder, then it probably means that your marketing efforts are also ending up there. Fortunately, there’s an answer. With Unbounce, you can have a service that scans your entire email marketing workflow and then suggests changes to have your emails end up in the inbox instead of the spam folder.
Let’s say that you run a blog for a pet store and you want to send a marketing email to your customers. You could create different email campaigns with different subject lines and send those emails out to potential pet purchasers. Most of those emails will end up in the spam folder because you don’t have enough subscribers or the emails are viewed as junk mail. With Unbounce, you could create a pet store email marketing workflow where all your emails are looked at individually and none of those get rejected because they are similar to previous emails.
If you’re looking for a simple yet effective email marketing tool that doesn’t cost a lot, then you could try Mailchimp. It’s been around for a while and has served a large audience. While it wouldn’t be surprising for your email marketing tool to be effective, it’s not a given. You have to try it out for yourself to see what works and what doesn’t. Mailchimp is popular because it’s easy to use and doesn’t require you to have any coding experience to get started.
The great thing about Mailchimp is that it has a free version that allows you to send up to 200 emails per day. If you have a very large email list, then this tool will be very affordable for you. It also has a paid version that offers additional features. You can see screenshots of the tool below:
The downside to Mailchimp is that your email list is stored locally and isn’t shared with third parties, which some people find objectionable. You aren’t able to retrieve your email list if you lose your computer or the tool is damaged. When you login to the service, you have to re-enter your email address each time you want to send an email.
6. Radian 6
Radian 6 is an all-in-one marketing platform that helps you track the performance of all your marketing initiatives and measures the effectiveness of your campaigns. With this tool, you can send emails, create automated tasks, track conversions, and analyze the behavior of customers using A/B testing. The great thing is that it’s very affordable for small businesses.
Some of its competitors, like Mailchimp, don’t offer all of the same features for free. However, you can get a 14-day free trial where you can test out all of the tools and then decide whether or not to keep using Radian 6.
Like Radian 6, HubSpot is another all-in-one marketing platform that allows you to create automated tasks, send emails, and analyze the behavior of customers using A/B testing. The great thing about HubSpot is that it was designed with businesses in mind, which makes it easy for users to understand the platform. This marketing automation tool is a favorite of marketers because of its intuitive user interface and how quickly you can get to results. You can create a free account and then use the tool’s mobile apps (for iOS and Android) to receive sales notifications when a customer enters a particular location or walks into a store that you are marketing.
The downside to HubSpot is that you have to have a team of people to help you use the platform effectively. It also requires a monthly fee to maintain your account, which starts at $15,000 per year. If you don’t have the budget for that, then HubSpot might not be the best option for you.
If you’re looking for a free option that doesn’t require you to have a team of people to help you use it, then you might want to try Pardot. It’s owned by Salesforce and was built with email marketing in mind. You can use the free version of the tool to send emails with a personalized subject line, track the opens and clicks of those emails, and analyze the behavior of customers.
While Pardot is free, you still have to pay attention to your email’s SPAM score so you don’t end up on any spam lists. The great thing about Pardot is that you don’t need any previous experience to use it effectively. Simply create an email account and then follow the prompts to get started.
Eloqua is yet another all-in-one marketing platform that can help you create automated tasks, send emails, and analyze the behavior of customers using A/B testing. It’s owned by Salesforce and is also one of the older marketing platforms available. While it was established in 2008, it has never been easier to use. Just remember that Eloqua is only available in the Enterprise edition, which costs $15,000 per year. If you don’t have an Enterprise edition account, then you can’t use Eloqua. In fact, you can’t use the tool at all without a paid subscription.
10. Adaptive Path
Last but not least, we have Adaptive Path. This is a marketing automation tool that was designed with marketing executives in mind. It allows you to create automated tasks, send emails, and track conversions using various devices. You can create a free account and then use the tool’s mobile apps (for iOS and Android) to receive sales notifications when a customer enters a particular location or walks into a store that you are marketing.