Email marketing is one of the most effective and simplest ways of connecting with potential customers. In a recent report from HubSpot, 70% of respondents said that email is their preferred method of communication compared to other platforms (e. g. social media).
While the benefits of having an email list are countless, it can be difficult to build one. This is especially so if you’re looking for traditional methods of connecting with customers. That’s why most businesses begin their email list building process with a marketing automation tool like HubSpot. These tools make it easy to build and manage a comprehensive email marketing strategy. The key is to take the time to understand how email marketing can work for your business.
In this blog post, you’ll discover proven tips on how to grow an email list using \”Green Apple\” marketing so you can capture the attention of potential customers, convert them into paying customers, and boost your business’s growth.
Create A Clear Objective
Before you get started, it’s important to set a clear objective for your email list strategy. As the name implies, \”green apple marketing\” is the combination of two highly effective marketing strategies. The first is to promote your business using fruit-themed graphics and slogans (think: green apples, red apples, oranges, etc.). The second is to grow your email list using strategic email marketing.
To ensure that you focus your efforts on the right audience, segmenting your list is extremely important. One of the best tools for segmenting your audience is the R.A.T. (Racial, Ethnic, and Gender) tool. This segmentation tool is part of the huge HubSpot segmentation tool that allows you to group contacts into different lists, based on their demographics. The great thing about this tool is that it allows you to easily compare contacts within the same group. This is helpful if you’re looking to compare email marketing success between different groups, or if you want to identify the best group(s) of readers for a particular marketing campaign.
Choose The Right Email Marketing Platform
A good place to start when choosing an email marketing platform is to examine the strength of the service’s spam and abuse policies. In addition to looking at these policies, you’ll also want to examine how easy it is to get started with the service. Finally, you’ll want to consider the quality of the tutorials and support available from the website.
When choosing a digital marketing platform, you’ll inevitably be faced with a choice between a free and a paid option. The answer is fairly straightforward. You’ll want to go with the paid version, as this provides you with more features and functionality. However, if your main concern is sending out emails, then you can opt for the free version without risking significant amounts of money.
Set Up Autoresponder Series
Once you’ve chosen a platform and started building your email list, you’ll want to set up a series of autoresponder emails. An autoresponder series is a collection of emails that are automatically sent to people who sign up for your mailing list. You can use autoresponders to provide tips and tricks on how to use your product, or promote a new product or service. You can also use them to follow-up on actions that the recipient took, such as purchasing a product or signing up for a service. Finally, you can use them to provide tips and tricks on growing your business. The great thing about these emails is that they provide you with the opportunity to engage with your contacts in a way that is both personal and professional at the same time.
To get started with an autoresponder series, you’ll simply need to input the emails of the people you want to send the series to. Most platforms, such as HubSpot, give you the option of creating multiple series, allowing you to send the same email to multiple contacts.
Regular Email Marketing
The most effective way of growing an email list is by regularly sending out quality emails. However, this doesn’t mean that you have to send out a marketing email every week. Depending on the size of your mailing list, you can choose to send out an email every two weeks, or every month. Of course, you can also decide to send out an email once a week, or even several times a week.
The key to regular email marketing is to consistently put out high-quality content that provides value and builds trust. One of the best ways of accomplishing this is by using an inbound marketing approach. An inbound marketing approach focuses on attracting, engaging, and delighting customers rather than marketing to them. This is an effective strategy for businesses of all sizes, as it provides you with the opportunity to connect with customers where they are rather than forced to try to get them to come to you.
Use Video Content
With the explosion of video content on the internet, it’s important to keep up with the times. Thanks to platforms like YouTube and Facebook, people are now much more likely to encounter video content when browsing the web. This makes it easier for businesses to engage with potential customers and let them know that you’re an expert in your field, and that your business can help them.
If you’re not comfortable with putting out video content, then why not hire someone who is? There are plenty of video editing tools out there that allow you to create and record short videos easily, and with just a few clicks, you can have a polished video ready to upload.
Create A \”Lead\” Or \”Member\” Account
If you’ve ever bought a product or service, or downloaded a free app, and then logged in to use it, then you know how frustrating it can be when you don’t receive any sort of confirmation email or phone call. This is why it’s important to create a \”lead\” or \”member\” account on the platform you’re using, and to fill out all the necessary information. Once you’ve done this, you’ll be able to follow the instructions that are provided to gain access to the exclusive features.
The great thing about this approach is that you’re not just getting new subscribers, you’re getting verified, active subscribers. This means that in addition to having an email list, you’re also gaining access to a supporting community of people who are interested in your product or service. If you’re able to convert a proportion of these verified subscribers into sales, then your business will inevitably be rewarded.
Use Landing Pages
Landing pages are web pages that you create specifically to drive traffic to your website. When someone clicks on a specific link or image on your landing page, they will be taken to another website, called the \”parent site\”. Parent websites can also have landing pages, which means that you can have as many levels of \”landing pages\” as you want, creating a multilayered structure that eventually leads to a purchase.
The key to creating a good landing page is to include all the necessary information a viewer might need, and to provide clear next steps. In addition to this, you should use an intuitive navigation structure that makes it easy for your viewers to find what they’re looking for.
Use Surveys And Forms
In order to better understand how effective email marketing can be, let’s take a look at how surveys work. When you complete a survey, you’re essentially providing some information to the survey creator, who will in turn pass this information on to the business that commissioned the survey. For example, if you’re in the survey population of 1,000 American adults and you answer 100 questions, you’ll receive 100 points, which is usually worth around $1. So, if you want to receive credits or rewards of any kind, you’ll have to keep taking these surveys.
Similarly, if you want to grow an email list, you can use a form to collect emails. Forms are powerful tools for collecting contact details, and thanks to platforms like HubSpot, which provide forms integrations, it’s easy to pull these form submissions into an email campaign, or even a drip marketing campaign.
By regularly taking these steps, you’ll inevitably grow an email list that you can use to send out valuable information that will assist your business in becoming more successful.