Email marketing is a very effective way to promote your business. When used correctly, it can drive traffic, generate leads, and increase sales. However, you need to do some homework first and figure out what will make your email stand out from the crowd.
Here are some of the top email marketing trends that can boost your business this year.
1. Personalised Emails
The practice of sending the same generic email to multiple recipients is on the decline. Instead of mass-marketing to as many people as possible, business email marketers are tailoring their messages to each individual recipient. This strategy makes your email more personal and opens up the opportunity to have more direct, one-on-one interactions with your customers.
Optimalisation and personalisation go hand-in-hand. Before you begin your email marketing strategy, re-assess your entire email communication schedule. Are you sending out the same email to everyone? If so, then you should consider personalising it.
More and more people are turning to their phones before, during, and after the meal. So if your business offers a mobile app or website, then your customers are likely to use those channels to interact with you.
If you’re looking to gain traction with mobile users, then consider creating a mobile-friendly experience that keeps them engaged and drives them to your app or site. To optimise your mobile strategy, conduct user research to see what works and what doesn’t. After you’ve established a strong foundation, build on that with more sophisticated user interface design and testing.
The growth of mobile usage has opened the door for new marketing techniques. Take advantage of the fact that people are often on the go and use your cell phone to gain more traction with them. You could create a mobile-friendly contest where you give away a new iPad or some other device. You could also ask them to try out your product or service and give you their feedback. Personalised emails are a great way to keep your mobile users engaged and interested in your business.
3. Live Chat
It’s more convenient for customers to have live chat available during their shopping experience. This way, they can get their questions answered directly as they search or browse. Instead of having to call or email your business to get the info they need, they can use live chat.
You can use live chat to engage with customers in real-time, resolving customer doubts and concerns as they arise. For example, if someone is wondering about the safety of your products or services, you can use live chat to give them the info they need and put their minds at ease. You can also use live chat to respond to specific questions from previous visitors to your site.
As an entrepreneur, the chances are you’re doing a lot of research into different ways to increase your sales. One of the most effective and cost-efficient ways is through email marketing. Tailored emails increase your chances of getting through to your target audience, and the more you can get through, the more you’ll grow.