I have just found an amazing new email marketing tool that I think you should try out. I have been using it for the past couple of days and I must say that I am very impressed. I know that many of you may have heard of Hanro USAPr already because of their popular tool USAPr which stands for Untapped Social Media Potential. Well, this is their new endeavor; they have created a standalone tool to assist in your email marketing efforts.
So let’s dive into how you can get these emails.
Create An Account
Go to their website and you will be prompted to create an account or log in to an existing one. Just click on the Create An Account button and you will be taken to the next step. You will need to provide a username, a password, a display name, and an email address.
It’s pretty easy to create an account and to verify your email address. After you log in, you will see that there are various features at your disposal to help you get started. For example, you can create a new mailing list or you can access your lists from the side bar.
Set Up Your Email Content
Now that you have an account, you can move on to the next step which is to set up your email content. This is where you will decide what type of content you want to send out and it is very important to keep in mind the demographics you are trying to appeal to. You may want to consider creating a persona for this particular list and naming it something like “Urban Millennials” or “Generation Z” so that you can consistently send out content that matches their expectations.
Depending on the type of content you want to send out, you can choose one of their templates or you can use a service like MailChimp or Constant Contact to customize a basic email.
Customize Your Email
If you want to make your email more presentable to your target audience, you can use a tool like the one mentioned above or you can download a plain text editor and go through and edit the template yourself. Either way, you will see a success message once you are done.
You can also use these services to segment your list and send out different types of content to different groups. For example, you can send out an email marketing schedule to people who have signed up for your mailing list and you can use a different email template or text editor to send out a brief note letting them know about a special event or promotion.
Launch Your Email Campaign
Once you have set up your email content, it’s time to launch your email campaign. Log in to your account and click on the big green button that says, “Start Campaign.”
You will see a success message once you are taken to a screen that asks you to confirm the email you have used to sign up for the campaign. Enter your email address and click on the Confirm Email button.
Now that you have confirmed your email, it’s time to set the schedule for your emails. You can choose to have them go out on a regular basis or you can set them to go out only when a certain action is taken on your site. For example, you can have an email go out when someone signs up for your product or you can have an email go out every time your blog posts are published.
Once you set the schedule you want, click on the blue “Schedule” button to the right of the “Start Campaign” button.
Track The Effectiveness Of Your Campaign
The last thing you want to do is to send out an email and then forget about it. To ensure you are properly utilizing the tool and getting the most out of it, click on the big blue button that says “Track Effeciveness”.
This will bring you to a screen where you can track the open rates, click throughs, and conversion rates for each of your emails. You can also export these statistics in CSV format for use with other programs.
As you can see, you have several different options here. You can choose to track the effectiveness of your entire campaign or you can choose to track just one email. When you are choosing which email to track, make sure that you pick the one that you sent out the least amount of times. This will give you the best chance at accurately and completely tracking its results.
Another very useful feature that USAPr provides is the ability to generate various reports. These reports will list all of the individuals who signed up for your mailing list, how many times your email was opened, how many clickthroughs there were, and how many conversions (i.e., sales) occurred as a result of the email campaign.
You can generate these reports at any time simply by clicking on the big blue button that says, “Get Reports.” Make sure that you are looking at the right reports because these will vary based on your email settings. As you can see, there are five different types of reports that you can choose from and each report will display the most recent statistics.
If you need further help getting started or if you want to edit your templates or get help with segmenting your list, you can get in touch with the team at USAPr. Just click on the big blue button that says, “Get Help” and you will be taken to a screen where you can enter your email address to get started.
I think it’s fair to say that this is definitely a feature-packed tool when it comes to email marketing. Not only does it assist in the automation of your marketing efforts, but it also allows you to collect information on your target audience and to track the results of your campaign. So if you are looking for a new email marketing tool, I highly recommend that you check out Hanro USAPr.