Best Birthday Email Marketing for Businesses

You’ve waited long enough, now it’s time to celebrate! The business you worked so hard for is now a full-fledged adult, and it’s celebrating with you. Whether you’ve been with the company for a few years or a decade, this is the perfect opportunity to reacquaint with an old friend and have some fun together.

But since the occasion is such a big deal, you want to make sure that everything is perfect. And what could be more perfect than having your very own birthday party? So you might want to think of some ideas to make it extra special. Email marketing is a fantastic way to connect with your customers and remind them of your business’ existence. That way, they’ll be thinking of you when they’re using the product or service you provide. And what could be more important to a business than having happy, loyal customers?

The trick is to find the right blend of fun and useful information. If your customer service is fantastic, they’ll have no problem being reminded of your business’ existence through a simple but sweet email on their special day. On the other hand, if your product or service is extremely helpful, they may not find the time to read through a long email at the end of a hectic work day. In that case, a fun but brief note may be the best option.

Since we work remotely with our clients, it can be difficult to ensure that we’re always available to take a call or respond to an email. Therefore, we’re always searching for ways to stay in touch more efficiently. And what better way to do that than through email marketing? By regularly sending out short but sweet emails to our customers, we’re ensuring that they always have our contact information at the tip of their fingers. And for businesses that sell products that are mostly digital in nature, like online stores, this is probably the most efficient and cost-effective way to communicate.

What is Birthday Email Marketing?

Birthday email marketing is essentially the act of sending out a commercial email on your customer’s birthday. Nowadays, we’re so used to getting emails that try and compel us to purchase a product or service that they push products that are similar or the same as what we’ve already purchased. And while this may be effective marketing, it can also seem somewhat deceitful. After all, we’ve been told many times that everyone hates getting more emails on their birthday. So it’s important to find a way to make sure that your customers feel appreciated and recognized for being a valued customer on their special day. That’s why you send out an email on their birthday. It’s a small gesture, but it can mean the world to them. And for that matter, it can mean the world to you.

Why should you send an email on your customer’s birthday?

Here’s the thing about customer loyalty. While we always want to see our customers become even more loyal to our brands, we can also become overly dependent on them. If they stop buying our products and start buying competitors’ products, we’re in trouble. Nowadays, our businesses can largely operate independently of one another. There’s no longer a need for us to rely on other companies or the government for our livelihoods. Which is why we should be careful not to become overly dependent on our customers. They are important, but we need to keep our own networks active and vibrant.

But if we can develop an appreciation for our customers’ loyalty, we can also promote that same appreciation in our communications with them. And what’s more, we can show them our appreciation without being overly sentimental or using too many cliches. So when your customer reaches their birthday, you can show them how much you appreciate them by sending out a quick but sweet email wishing them a happy birthday and gently reminding them of your company’s existence. Nowadays, people adore receiving birthday emails. In fact, 89% of people would prefer to receive a quick birthday email than a traditional gift-wrapped box, according to one study.

How can you make your customer feel special?

One of the best things about birthday email marketing is that it doesn’t require a lot of effort to pull off. All you need is a small gesture of appreciation, a personal note, and a little creativity.

Since people enjoy receiving birthday emails and they provide a good return on investment, it’s a good idea to simply send out a quick note on their behalf. But you can take it a step further and use your customer’s name in the subject line or send it from a company email account. Personalizing the email can also help make it even more special. For instance, you can write, “Hey [name], We noticed that you’re celebrating your birthday this month. And we wanted to wish you lots of happiness and many more birthdays! We have some awesome products that we think you’ll love. Here’s a discount code just for you.” Then you can list the products that you think they’ll enjoy.

What if your customer doesn’t like surprises?

Surprise gifts are typically what people hate receiving the most. But a simple, sweet email on their birthday, with only a small surprise gift as a token of your appreciation, is something that most people would enjoy. Nowadays, people are so used to getting massive gifts on their birthdays that a small gift might seem like a cruel joke. But if you do want to give them a small gift, you can get creative and make it a personalized gift-wrapped box filled with their favorite items. Then you can write, “We noticed that you’ve been a loyal customer since our [date], and we wanted to thank you for your continued support. Here’s a small gift to celebrate your special day.” Most people will appreciate the personal touch and the fact that you took the time to get something that’s unique to them.

How can you ensure that your customer remembers you?

According to HubSpot Blogs research, 79% of consumers will remember a business they’ve interacted with online. But only 49% of those consumers will remember a business just because of the material they’ve consumed online. That means that there are a lot of marketing tactics out there that could potentially bring in more customers and forge stronger relationships with current customers. One of the best things you can do for your business is to make sure that your customers always have your contact information easily accessible. You can do this by establishing yourself as a reliable and trustworthy entity on social media or by putting a business phone number and email address on your website’s contact page. In the event that your customer has any questions or needs assistance, they can contact you directly via email or phone.

Make sure to personalize the email.

As we mentioned above, you can take it a step further and make the email more personalized. You can write, “Dear [name], It’s been a while since we’ve spoken, and it’s good to hear that you’re still alive and well. We hope that you had a wonderful birthday and that you continue to enjoy our products. Sincerely, [Your company]” Then you can go ahead and sign it with your company’s name and email address. And if you think that they’ll enjoy something specific about your email signature, you can put a small personalized gift message there as well.

When should you send out the email?

The perfect time to send your birthday email is when your customer reaches their 20s and still uses your product or service on a regular basis. According to HubSpot Blogs research, this is because young adults are more likely to enjoy a discount or freebie than they are to complain about receiving an email from a business. So if you want to send them an email, it should be no more than five years since their last birthday.

But if you’d like to send them a present, you can do so at any point during the year. Just make sure that it’s not too early or too late. You don’t want to bother them with a present if they’re just turning twenty and still using your product or service. So the earlier, the better.

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