The digital world is constantly evolving, and so is email marketing. Thanks to platforms like Shopify, which were originally designed for eCommerce but are suitable for direct marketing and branding as well, changing the way we think about email marketing and how to use it to grow a business.
The term ‘digital transformation’ was coined to describe the process of converting an entire business from a legacy system to a digital platform.
The goal of a digital transformation is to improve efficiency, effectiveness, and speed while reducing complexity. When implemented successfully, businesses can see significant benefits including:
- Reduced operating costs
- Improved customer experience
- Greater flexibility
- More revenue
- Easier scaling
- Increased productivity
- and more
Email Marketing Automation
Email marketing automation is the use of software to automate the collection and follow-up of marketing emails. It is a proven tool for business growth.
Automating email marketing means we can design a series of emails to be sent to our customers at set intervals. We can also personalize each email based on previous activity, interests, or custom triggers (like a new product being released or significant price change).
Email marketing automation helps businesses of all sizes and growth stages. Whether you are in the early stages of your business (0-3 employees) or have already achieved significant success, you can implement email marketing automation to grow your business.
The Rise of Shopify
Shopify, which started as a coupon code discount platform but quickly evolved to be a one-stop-shop for eCommerce solutions, is leading the way of digital transformation for eCommerce.
Their ‘infinitely scalable’ eCommerce platform is ideal for businesses of all sizes, from individuals selling their own t-shirts to large retail chains like H&M and Urban Outfitters. With Shopify, you can set up an online store in less than 10 minutes and start selling your products, without needing a software developer.
Shopify merchants love the platform because of its convenience and simplicity. According to the company, over 500,000 businesses are currently using Shopify to power their eCommerce store.
Why Email Marketing?
Now, you may be wondering why you should be using email marketing as part of your business strategy. Here are a few reasons why.
- 76% of adults in the U.S. check their email on a daily basis.
- Over 85 million Americans use social media platforms like Facebook and Twitter to get news, make connections, and express themselves.
- 63% of people get motivated to purchase a product or service after reading an email.
- According to HubSpot Blogs research, 70% of customers find articles about upcoming product launches more persuasive than marketing materials.
- 89% of people will read an email to find out about a new product or service.
In a nutshell, email marketing is still one of the most effective ways to communicate with customers. Why should you consider using email marketing?