Marketing your mobile app can seem pretty daunting, especially if you are new to the game.
After all, you have to think of all the different platforms and devices your audience might use to access your content.
But marketing mobile apps doesn’t have to be difficult. With a little bit of preparation and research, you can successfully market your mobile app and gain valuable insights into your app’s performance.
In this article, we will guide you through the process of researching and optimizing your mobile app’s marketing strategy using Hootsuite’s Marketing tools.
Step one: Set the stage for success
The first step in creating a successful marketing strategy is to set the stage for success. This means you need to determine what you are trying to achieve and what metrics you will use to measure your progress.
For example, you may decide you want to grow your blog’s page views, expand your social media audience, or increase the number of people who download your app. Setting a clear goal helps you determine what you need to do to achieve those results.
When developing your strategy, make sure you take a step back and consider all the different platforms your target audience might use. As we mentioned above, not all of your audience will have access to all the different platforms you offer. So, by understanding your target audience’s digital landscape, you can develop a better strategy to reach them.
One of the important things to consider is your budget. Even though you may want to market your app for free, that doesn’t mean you have to. You can develop a marketing strategy within your budget constraints by utilizing free and paid tools available to you.
Step two: Choose the right platform
After you have set the stage for success and determined your budget, it’s time to choose the right platform. There are a variety of platforms you can use to market your mobile app, from social media to online forums and blogs. Each one has its pros and cons, which you should consider before choosing.
For example, if you want to drive traffic and increase engagement to your blog, you may want to consider developing a podcast.
On the other hand, if your goal is to grow your social media audience, you may want to consider using platforms like Instagram or Facebook to reach your target audience.
Once you have decided on the platform you will use to market your app, it’s time to choose the right channel.
Step three: Choose the right tool
After you have chosen the platform and channel, it’s time to choose the right tool. As you may have guessed, there are many different tools available to help you market your app. But not all of them are created equal. To ensure you choose the right tool for the right job, you must consider a variety of factors including cost, functionality, and support.
For example, if you have a limited budget and only have access to free tools, it’s better to choose a free tool rather than one that costs you money. Or, if you want to build a community around your blog, you may want to consider using a tool like Hootsuite rather than building one yourself.
Step four: Determine your target audience
Determining your target audience is the most important step in effectively marketing your mobile app. To do so, simply follow the steps below.
First, list all the different platforms and devices your target audience might use.
Second, consider all the various ways your target audience might encounter your content. For example, if you are writing a blog post, you can choose from dozens of different platforms (e.g., WordPress, Blogger, Livejournal, etc.) to distribute it. Furthermore, if you are using third-party platforms to distribute your content (e.g., Medium, Twitter, etc.), you can choose from a variety of different integrations to fit your needs.
Finally, consider the type of people you are hoping to reach with your content. If you are writing a blog post about how to market on a shoe budget, for example, you may want to consider a more general audience instead of just your target audience.
Once you have determined your target audience, you can determine the best ways to reach them. For example, if you are trying to grow your blog’s page views, you may want to consider creating content that appeals to men instead of just women.
Step five: Build a plan
With your target audience in mind, it’s time to build a plan. This step is critical, as without it, it’s difficult to determine what you need to do to achieve your goals.
To build a plan, first, determine the content you will use to reach your target audience. Create content that is aligned with your goals and uses a tone of voice your target audience will appreciate.
For example, if you want to grow your blog’s page views, you may want to consider writing a series of posts about blogging for beginners. You can then use this plan as a guide to write future posts that will help your target audience grow their blogs.
Step six: Measure and analyze performance
Finally, it’s time to measure and analyze performance. This means taking a step back to determine whether or not your efforts resulted in the success you were hoping for. To do so, simply track the metrics you have chosen to track.
If you are using Google Analytics to track your site’s performance, you can simply go to your website’s property overview and click on the “admin” link to see your dashboard. From there, you can access various reports to determine the number of visitors, engagement (e.g., bounce rate, time on site, etc.), and conversions (e.g., purchases, leads, etc.)
While you are looking at your reports, it’s also an important step to determine which aspects of your marketing plan worked and which ones didn’t. This way, you can determine what to do to improve performance and which plan to use in the future.
Marketing your mobile app can seem daunting, especially if you are new to the game. But with a little bit of preparation and research, you can successfully market your app and gain valuable insights into your app’s performance.