Many online marketplaces, such as Amazon and eBay, have turned the follow-up email into something priceless. By following up with buyers after a purchase, marketers can ensure that customers are receiving the right information at the right time. For instance, if a product sale ends on a Saturday, a marketer might send an email on Monday to offer any remaining items at a discounted price. The catch is that unless you test your legacies, you’ll never know if you’re offering the right deal at the right time or if you’re just spamming your list.
Set The Right Time
To ensure that you’re only sending the right messages to the right people at the right time, you’ll need to consider the following:
- When Should I Send These Emails? With more and more people turning to email marketing as a way to stay in touch, it’s becoming more important to consider when you should send your emails and what kind of content you should include in them. You might want to send an email after a purchase to remind the customer that they’re eligible for a reward certificate, but you might also want to follow up with an email three months later to remind them that their package has arrived. You’ll need to consider the purpose of each email and decide whether you should send it now or wait a little while.
- What Should I Say In My Email? If you’re using an email marketing service like AWeber, you don’t need to worry about creating the perfect pitch – the software will take care of it for you. For that reason, it’s important to keep the emails brief and to the point. Here are a few email marketing best practices to keep in mind:
- Be concise.
- Encourage the addressee to reply.
- Include a link to further information if necessary.
- Personalise the email.
- Test different subject lines and see which ones get opened most frequently.
By taking the time to test different subject lines and see which ones get opened most frequently, you’ll be able to determine the effectiveness of different pitches in your email campaigns.
Make Use Of Aweber’s Tags
One of the best parts of using AWeber is that you don’t need to worry about subject lines or pitches – the software takes care of everything for you. However, in order to take advantage of all the functions of the service, you need to make the right use of the tags. For example, if you use the product tag ‘Amazon’, any email that includes the product in its content will be automatically grouped and filtered into an Amazon category. Similarly, using the geographical tag ‘New York’ will allow you to target messages to people who are a part of the ‘New York’ geographical area. To avoid being marked as spam, make sure that your tags are relevant to the content of your emails and are not too broad. When in doubt, ask the people that have sent you spam before for help.
Make Sure Your Email is Compliant
In order to comply with the CAN-SPAM Act of 2003, all email marketing services like AWeber will require you to provide specific details about yourself in your emails. Without this information, email providers may block your account. For instance, if you don’t include an unsubscribe link at the end of every email, you may end up on a blacklist. Although email providers will never publicly disclose the reason for blocking certain accounts, there are several examples of this occurring. If you want to stay connected with your audience, you’ll need to make sure that you’re following the rules set by Congress regarding email marketing – this means providing an unsubscribe link and not using any deceptive practices.
Segment Your Audience
If you’re using AWeber, you’ll be able to segment your audience based on several criteria, such as purchase behaviour, demographics, and geographical location. You can target different messages to different groups of people and track the results of your segmentation experiments. Not sure how to segment your audience? Learn more in AWeber’s guide to segmentation – it’s a quick and easy guide to creating, testing, and optimising segmented campaigns in no time.
Avoid Sending Bulk Emails
If you want to send bulk emails to your customers, you have several options available to you. You can either purchase a virtual emailing platform, like MailChimp, or you can use a tool like AWeber which has a ‘compulsory/bulk email’ feature. In order to send a ‘bulk email’, open up a new campaign in AWeber and follow the prompts – after you’ve finished, you’ll have a compulsive email that you can send to your list.
Both of these solutions have their benefits. A virtual emailing platform makes it easy to send emails to multiple recipients at once, but you’ll need to be mindful of your email provider’s policies regarding bulk emails. AWeber’s compulsory/bulk email feature gives you the ability to send customized emails to groups of people, but it comes with the limitation that you can’t send the email more than once.
Create Personalised Signatures
Another great way to add a personal touch to your emails is to create a signature at the end of each one. Your signature will be automatically incorporated into the email whenever you send it – this means that you don’t have to worry about including your signature every time you send an email. When writing your signature, you can choose from a variety of fonts and colours, and you can even include a photo of yourself to make it more personal.
Monitor Your Email’s Open Rates
One of the best things about using AWeber is that you don’t need to worry about whether or not your customers are opening your emails. The software will automatically monitor how many people are responding to your messages and notify you of any issues.
When using AWeber, you don’t need to worry about any of the technicalities surrounding email marketing. Simply create a new campaign and follow the prompts – if you need help, the AWeber community is available 24/7 via live chat or email.