If you are reading this, I assume you are an AWeber user looking for ways to grow your business. Congratulations, you are in the right place! In this guide, we will teach you the step-by-step process to get started with the digital editor for your blog so you can begin building out your strategy and gaining traction with your audience.
Step one: Install the AWeber Editor
The absolute first thing you need to do is install the AWeber editor onto your computer. You can download it from Github or from App Store.
Once you have installed it, you will see a small gear icon in the menu bar at the top of your screen. This is your gateway to the AWeber editors. From here, you can create and send out emails, build a blog, and more! You can also get a birds-eye view of your whole campaign in the dashboard.
Step two: Customise the layout and colour scheme
The second step is to customise the layout and colour scheme of your editor. Go to Settings > Preferences > Design in the menu bar. Here you can change the background image, the colour of text and buttons, and more.
If you are feeling creative, you can download a free design from Themeforest and implement it into your AWeber campaign. Doing this will help you find your flow and come up with ideas on the spot. Plus, you can always go back and change things later on if you want to.
Step three: Set up your first campaign
The third step is to set up your first campaign in AWeber. To do this, click the little blue ‘+’ symbol in the top right. This will bring you to the dashboard. Where you can see a summary of all your past campaigns.
From here, you can click on ‘New Campaign’ in the top menu bar to begin a new campaign. Give it a name and description and set the starting date. That’s all there is to creating a new campaign.
Step four: Build out your strategy
Once you have set up your first campaign and sent out a few emails, you will have a better idea of what is working and what is not. Seeing these numbers increase is a good indication that you are on the right track. But, you should not get too comfortable sitting back and assuming that everything is going to work out perfectly.
Because in the world of marketing, nothing works perfectly. And, if you are not prepared to adapt and evolve along with the strategy, you will eventually find yourself in the hole you are in now.
So, as you begin to notice patterns and trends, and identify the qualities and characteristics of your ideal buyer, you can put these into practice and continue to improve. This is how effective marketing and communication strategies are created and refined over time.
With this in mind, take a little time to think about the different types of content your audience might value most and create content around these themes. Themes that is most effective and highly valued by your audience will naturally rise to the top of your inbox.
Step five: Use AWeber for all your marketing activities
The fifth step is to use AWeber for all your marketing activities. You can split test different pieces of content, see which one performs best, and use that to guide your future content creation. For instance, perhaps you found that videos scored the best with your audience, so you will create more videos for your next campaign.
Or, perhaps you noticed that your existing email template performed the best and you will build on that going forward.
AWeber is not a one-stop shop for all your email marketing needs. In fact, you will want to have a separate platform for your primary work place and your email campaigns. But, having the ability to quickly and easily test different campaign structures and content is invaluable.
When it comes down to email marketing, often times, the quality of the content is more important than the quantity. So, while you may initially want to send out a tonne of emails to gain attention, eventually, you will want to focus on creating high-quality content that will engage your audience.