You’ve probably seen other blogs post about getting tons of free traffic to your site with little to no effort. Those types of posts can be quite tempting, but they usually ignore some important factors. In this article, we’ll discuss how to create a link to your email list on your website using Aweber.
Step one: Find your email list
The first step in setting up a link to your email list is finding it. If you already use Aweber to manage your email marketing, it’s probably already connected to your list. Simply login to your Aweber dashboard and click on the “Manage Lists” button in the upper right-hand corner. From there, you can access all of your lists.
If you don’t already have an email list, you can use Aweber to quickly create one. From your Dashboard, click on the “Create a List” button, and then choose the “Contact Us” list as the basis of your new list.
Step two: Identify the best communication method
The second step in creating a link to your email list is identifying the best method of communication for your audience. Your goal is to choose a method that they’re most likely to respond to. There are two main types of content that cause email open rates to rise:
So, if you want your email to perform well, start by creating content that is tied to a specific time each week.
Once you have that content, you can experiment with different methods of communication with your audience. You can try out a new way to get the content to them by making a video or an infographic. Or, you could send them a digest email containing the content you published earlier that week.
Step three: Identify the best place to put the link
The third and final step in creating a link to your email list is identifying the best place on your website to put the link. The goal here is to put the link in a location that encourages users to click on it. There are a few ways to do this:
- Placement above the fold on a website homepage
- In the header of a website
- In the footer of a website
- Sidebar display
- Within a content widget (e.g. a blog post, a video, or an infographic)
You want to choose a spot that is above the fold on a website and that will direct users to your content. The above-the-fold position ensures that your content is the first thing a user sees when they visit a website (i.e. they won’t accidentally scroll down to the other content on a website before reading your link).
Step four: Create the link
The last step in creating a link to your email list is creating the actual link. The best way to do this is by using the Dashboard to enter the URL of the page that you want to link into (i.e. the URL of your homepage). Then, add your unique link text (e.g. “Click here to view the blog”) and click on the ‘Create Link’ button.
As you can see, this creates a basic link with a text description. To make it a little bit more interesting, you can add a photo or graphic beside the link by clicking on the “Add Media” button. This will add an image widget to the blog post on which you placed the link. You can use this image in different ways:
- Above or below the link
- In the header or footer of the blog post
- Within the content
For example, if you have a blog post with a graphic in the header, you could use this image on the post’s sidebar or in the footer of the blog post.
Hopefully, you now have a clear understanding of how to create a link to your email list on your website using Aweber. To recap:
- Find your email list
- Identify the best method of communication for your audience
- Identify the best location on your website to put the link
- Create the link
- Experiment with different ways to drive traffic to your content
Creating a link to your email list is a great way to increase views to your content and, ultimately, to grow your business. With Aweber, it’s easy to set up and very low-cost. Plus, you can try out different methods of communicating with your audience to determine which one is most effective.