AWeber’s email notifications are pretty cool. You can send out preset emails to your email list on a variety of occasions, such as when a new blog post goes live, when you publish a new podcast, or when you reach a specific social media milestone. So how exactly do you go about doing this? Let’s take a look.
1. Go to your AWeber dashboard.
Like many other email marketing platforms, AWeber gives you a dashboard. But instead of just giving you email stats like how many people opened your last email campaign or the daily average open rate for your list, the dashboard for AWeber is packed with information about your email list. For example, you can see the names of everyone in your list, the emails they have exchanged with you, how long they’ve been on your list, and more.
You can use the top navigation bar on your AWeber dashboard to easily access different areas of information. For example, you can click on ‘List Activity’ to get a bird’s eye view of all the interactions your list has had with you. Or, if you want to send a single email to your entire list, you can do so from the ‘Email’ button at the top of your dashboard.
2. Select the list you want to work with.
You will first need to select the list you want to work with. To do this, click on the name of the list in the left-hand column. This will take you to the list’s profile page. Alternatively, you can select the list from the dropdown menu at the top of your dashboard.
On the list profile page, you can see the list’s name, email subscribers, previous engagement activity (i.e. how many blog posts you’ve created and how many hours of audio you’ve published), and more.
Along the top of the page, you’ll see a navigation bar with different links. One of these will take you back to the dashboard, while the others will let you dive even deeper into the list’s profile.
3. Choose the email content you want to use for your preset email.
Once you’ve picked the list you want to work with, you can start filling in the content for your email. To begin with, click on the ‘New Campaign’ button at the top of your dashboard.
This will take you to the email editor, where you can begin composing your email. Simply enter the content you want to use in the form of a short paragraph. Make sure you keep the email as atomic as possible – short and sweet.
AWeber’s email editor is pretty cool. It offers a WYSIWYG (“What You See Is What You Get”) editor that allows you to drag and drop images, texts, and even tables to craft your email. So, if you’re not tech-savvy and don’t want to mess around with HTML, this is the editor for you. It’s incredibly easy to use and is packed with features.
4. Preview your email and make some tweaks.
Once you’ve entered the content for your email, you can hit the ‘Preview’ button to see how it looks. Just like that, you have a ready-to-go email with all the content you need, including images and calls to action (i.e. links to a product or service that you want to promote).
However, before you hit ‘Send’, you might want to make a few small tweaks to the email. For example, you can add a little graphic at the top of the email to draw the reader’s attention to your email. Or, you can include a call to action at the end of the email to encourage the reader to take the next step (e.g. to visit your website, download your free eBook, or join your online community).
After you’ve made your edits, you can hit the ‘Send’ button to send the email to your list. If you want to test out your new email, click on the ‘Send Test Email’ button instead to send an email to yourself.
5. Track the success of your email.
You can click on the ‘List Activity’ link along the top of your list to track the activity of readers who have received your email. This will give you a clear picture of the effectiveness of each message you send out.
In addition to learning from list activity, you can track the success of your email with the aid of the social media features along the top of your dashboard. For example, you can connect your email to various social media accounts (e.g. Twitter, Facebook, LinkedIn, or Google Plus) and see how many people are talking about your email, how many clicks you get on your call-to-action buttons, and more.
Tips For Successful Email Marketing
So you want to learn how to do email marketing successfully? Here are some tips from experts to help you out.
1. Ensure that your email looks professional.
Whether you’re sending an email from a personal or business account, your email should look like you. So, take some time to perfect your writing style, choose your words carefully, and ensure that your spelling and grammar are impeccable. In addition, make sure that the email addresses on your mailing list are correct and that your email’s subject line matches the content of your email.
It’s amazing how many emails I get that are filled with spelling errors and poor grammar. I always delete them without even opening them. So, if you’re worried about whether or not your email will be received, take a minute to proofread it before hitting the ‘Send’ button.
2. Customize your emails.
If you’re sending the same email to a hundred different people, it’s a good idea to personalize it a bit. This will make a difference in persuading people to take action and engage with your email. So, find out who your email’s recipient is and what they want, then craft a personalized message just for them.
There are several tactics you can use to personalize your emails. You can use conditional formatting — where you format the text based on the recipient’s email address — or perform mass personalizations where you replace the words ‘you’ and ‘your’ with the recipient’s first and last names. You can even look into whether or not your email service provider offers additional personalization options.
3. Use a template.
If you’re looking to get the basics down for email marketing, there are plenty of pre-made templates you can use. Some of my favorite email marketing tools are MailChimp and ConstantContact.com. Both of these offer drag-and-drop UI (“User Interface”) builders that let you get your message across simply and quickly without needing extensive design skills.
You don’t need a template to get started with email marketing. But, if you want to keep things simple, using a template can help. For example, if you’ve got a sales related email you need to send out, using a pre-made marketing email template can help you get the basics right.
4. Target the right audience.
When you’re sending your email, you need to consider who you’re sending it to. Just because you have a sales related email doesn’t mean you should send it to your entire list or even to your customer database. Instead, you can use tools like Google Analytics to find out who your target audience is. Simply enter your topic or message in the search bar, and you’ll see a series of suggestions. Choose the ones that seem most relevant to your content, and you’ll be able to segment your list according to interests. This will help you target your audience more easily and effectively.
For example, if you’re writing a blog post about fashion, you might want to send it to a group of people who are interested in fashion. Or, if you’re writing a post about lifestyle, you might want to target people who are interested in lifestyle.
5. Measure the results of your email.
Measuring the results of your email is an essential part of the process. Just because you sent out an email doesn’t mean it was effective. You need to learn how many people opened the email, how many clicks there were on the links included in the email, and more to determine how successful your email was. The best way to do this is through the use of marketing analytics tools, such as Google Analytics, which many email services providers offer as a free feature.