Email marketing is one of the most powerful tools in any marketer’s toolkit. The ability to reach millions of people at once with a simple email message and can get you in front of exactly the right audience is incredible.
Many businesses have already taken the plunge and signed up to AWeber.com, the #1 email marketing platform, because it’s the simplest and most affordable solution for getting started. You don’t need a fancy marketing website to begin with and don’t have to worry about hosting costs – AWeber takes care of all that.
If you’re looking to take the next step and want to know how to add an email campaign to your AWeber lists, then read on.
Go Over The Basics
Before you get started, it’s important to set some guidelines. What is your objective – to get more customers or to grow your email list? What are you using to collect email addresses? What are you going to do with the information? These are all important questions that you need to ask yourself and make sure that you have all the answers before you begin.
It’s also important to make sure that you’re aware of all the legal implications that come with an email list. You don’t want to get into trouble with spam laws because you didn’t adhere to all the necessary precautions. Using an opt-in list is the simplest and safest way to ensure that you’re in compliance.
Set Up Your Campaign
When you’ve set your guidelines and you’re ready to begin, it’s time to launch your campaign. You can use the onboarding wizard to get the process started quickly and easily.
From there, you can add a description of your campaign, set the start and end dates, choose your audience and get to work. You can even create a welcome series of emails to get the most out of your new list.
When you’ve taken the time to set up your email marketing campaign, it’s important to monitor its performance. You can use the dashboard to track the open rates, click-through rates and more in terms of how effectively your emails are performing. If you want to know more about email marketing, AWeber has you covered with in-depth guides and webinars that’ll help you succeed.
Turn The Recipients Into Subscribers
Once you’ve got your initial audience, it’s time to turn them into genuine subscribers. You can use several methods to drive traffic to your website and get people to subscribe. You need to have a look at what works best for your target audience and apply that to your strategy.
You might decide that promotions work best for you and your target audience. You can choose to send out regular offers, such as 25% off a purchase, or you could try a free trial or a unique discount code.
You might want to consider sending out a series of emails, known as a drip campaign. With a drip campaign, you send out a small amount of content to your audience over time, rather than all at once. For example, you can send out a welcome email followed by a series of value-adding emails, such as how to take advantage of the 25% discount or a free trial.
Sending out a few pieces of content regularly, rather than all at once in a single batch, is the key to a successful drip campaign. The recipients will get a little bit of value from each email in the series and will be much more likely to stay engaged because they feel like they’re getting something new and valuable. On top of that, the fact that you’re sending out a series of small emails helps reduce the dreaded spam filter. Your emails won’t get flagged as spam because they don’t seem like massive marketing pitches – they seem more like friendly, helpful tips or offers.
The Ultimate Guide To Email Marketing For Small Businesses
Now that you’re a true subscriber (subscribed either by email or manually through a confirmation link), it’s time to expand your knowledge. AWeber has you covered with essential information on how to market your business via email. You can get the full guide here.