If you run an email marketing software program like AWeber, you’re probably aware that your email account can play host to all of your essential marketing and sales information. It’s a storehouse of knowledge that you want to protect highly from disaster, and the fact that it resides in digital form means that it’s a bit more vulnerable to cyber-attack. The question is, how can you protect your account and what are your options for backing up your data? We’ve got you covered on this one, so keep reading!
Back Up Your Email Accounts Manually
If you’re one of the many marketers who utilize AWeber, you know that you can back up your email accounts manually. After all, the software is exceptionally easy to use and even presents you with a helpful tutorial video to get you started. You simply need to follow the prompts to enter information about your backups into the AWeber dashboard. From there, you can select whether you want to create one-time or repeated backups and, if you’re feeling particularly experimental, you can even choose to back up different email accounts simultaneously. For instance, you could have a daily backup of your personal email (think LinkedIn), a weekly backup of your marketing emails, and a monthly backup of your sales emails.
Backing up your email account manually can be a hassle, however, as you’ll need to remember to create the backup at least once every week. If you forget, then all of your important data could be at risk of deletion in the event of a system crash or other unforeseen mishap. Still, it’s better than nothing, and in times of dire need, it’s certainly a quick and easy way to restore your data.
Create Regular Backups Of Your Account
If you run an email marketing program, then you know that regular backups are an important part of data maintenance. Why? So if something happens to your data and you need to restore it, then you’ll have the opportunity to do so. Regular backups ensure your information is always available, whether you’re using manual backups or have turned to a cloud-based service like CrashPlan to take care of your backups for you. The beauty of this approach is that you don’t need to think about creating backups or remembering to create them; the cloud service will handle that for you, and your data will be secure and intact whenever you need it.
Backups should be created daily, and once you have the process down, you can automate it so that it happens at the click of a button each and every time you log into your AWeber account. You should create one backup set for each campaign you’ve launched (e.g., a daily backup for a marketing campaign and a weekly backup for a sales campaign) so that you can quickly and easily restore access to any of them if needed.
Use A Cloud-Based Service For Backups
If you’d prefer to avoid the hassles of manually creating and backing up your email accounts, then you should turn to a cloud-based service. Using a service like CrashPlan or Backpack will ensure that your backups are secure and available whenever you need them. These services will handle everything for you, including the creation of the backups and the restoration of your information in the event of a system crash or other mishap.
Cloud-based services should be considered an essential part of any email marketing plan. Not only do they reduce the amount of work you need to do to keep your data backed up and secure, but they also free up the time that you could be using to grow your business. If you find that you’re spending a lot of time creating and maintaining backups for your email accounts, then it’s time to consider a cloud solution.
Use A Multi-Account Manager (MAM) For Backups
If you’re a marketer who uses AWeber for multiple accounts, then you know that it’s essential to protect all of the information contained within them. A multi-account manager (MAM) allows you to sync and manage your data across multiple platforms, so you can always reach your information wherever you need it. The backup feature within MAM makes it simple to back up your data, creating an inventory of all your information in one place and time. Whatever account you’re backing up, whether it’s a marketing or a sales account, all the data from each will be accessible through a central location.
MAM is a valuable tool for marketers who need to keep track of their key marketing and sales information in one place and time. For instance, if you launched a blogging campaign and utilized the analytics tool to track the performance of each post, you would want to be able to access this information in the event that your blog platform were to crash or malfunction. Using MAM, you can easily restore your blog’s content from a previous date or create a new blog from the ground up, with all the content imported from previous versions.
Backup is an essential element of data maintenance for any business. If you’re using AWeber to keep track of your marketing and sales data, then you can rest assured that you’re making the right choice. Not only does AWeber provide you with a helpful tutorial video that walks you through the basics of creating a backup, but it also allows you to do so manually or via a third-party tool like CrashPlan. The choice is really up to you!