Most businesses rely on human interaction to conduct some or all of their activities. However, this often means that things such as sending out invoices and shipping packages must still be done manually. The advent of technology has made it easier for businesses to conduct their activities without any human intervention, which is why many have begun to rely on automation when possible.
Email marketing is one area where businesses can greatly benefit from automation. It’s a known fact that email marketing is one of the most effective ways to capture leads and turn them into paying customers. Sending out daily, or even twice-daily, emails is something that can be easily done with automation.
Keeping track of contacts, marketing activities, and customer communication is not an easy task. Having an efficient way to do this is invaluable, which is why many have begun to rely on software solutions to help. AWeber is a popular email marketing solution that makes it simple to automate your business using email.
Set Up Your Free Account
To get started with AWeber, you’ll first need to create a free account. You can do this by visiting the website, http://tinyurl.com/z7zcwc and clicking on the Get Started button. AWeber will walk you through the steps to create a free account and get you started with email marketing. You can also click on the Get Started button on their homepage to get to their pricing plan.
Use Your Free Account To Set Up Email Subscribers
Once you have a free account set up, you can use it to begin acquiring email addresses for your site. You can sign up for a free account at Active Campaign, which is a reputable vendor in the email marketing industry. You’ll see a little box in the upper right corner of the screen when you log in. Just click on that and you’ll be taken to the setup page as shown below.
On the left side of the page, you’ll see a series of checkboxes. Check the ones that you think will be most useful for your business, and then click on the Addresses button at the bottom of the page. AWeber will walk you through entering a relevant email address for each box and then check off the addresses as they’re entered. Once you’re finished, just click on the Verify Address button at the bottom of the page to save your information.
Set Up Autoresponders
If you’ve ever done any email marketing, you’ll know that replying to your emails is extremely important. The act of replying to an email can engage the person reading it, ensuring that they don’t simply delete it without having replied. It’s also a great opportunity to gain more trust and interest in your business.
Creating an auto-responder is a great way to keep in touch with your contacts and to make sure that they always have your contact details at hand when they need to get a hold of you. AWeber makes this process incredibly easy. All you have to do is visit the Settings tab on the main menu and click on the Create an Auto-responder button. You’ll then be shown a form to fill out the details of your auto-responder. Name it Something catchy and make sure that you enter your email address correctly. This is the email that the person who signs up will use to get all of your communication from now on.
Use AWeber To Manage Your Lists
AWeber makes it really easy to keep track of your contacts and to engage with them via email. You can create as many lists as you like and can easily manage them from the Settings page. The tool also makes it easy to get the most out of your lists by engaging with your audience via email. For example, you might want to create a list of customers who’ve spent over £1000 and another list of those who’ve spent between £500 and £1000. You can then segment your lists based on product purchased and other relevant data such as region and sector.
You can add people to your lists manually by clicking on the + Add button at the top of the page, or you can do this via an import tool. The people imported will be added to a list that you can then follow up with.
Use AWeber To Generate Ideas
One of the most invaluable tools in AWeber is its brainstorming tool, which helps you to generate ideas for content, products, and so on. Just click on the brainstorming icon at the top of the page, and you’ll be shown a list of all the ideas that the tool can generate for you. You can then either click on an idea to get more information or add your own ideas to make a list. You can also save lists of your favorite ideas for later reference.
Make Use Of The Analytics Tab
Analytics is important when it comes to measuring the performance of any type of marketing activity. With AWeber, you’ll find all the essential analytics tools in one place. Just click on the analytics tab at the top of the page and you’ll be able to track the performance of all your marketing emails. You can see a summary of the analytics for your account in the form of a dashboard, as shown below. Keep an eye on the Open Rates and click-through rates, as they give an indication of the effectiveness of your emails. AWeber also keeps track of the cost per acquisition, making it easy to see what strategies are returning the most value.
AWeber is a popular choice among entrepreneurs for email marketing because of its easy-to-use interface. If you’re looking to get started with email marketing or just want to find out more, visit the AWeber website http://tinyurl.com/z7zcwc to set up a free account and get started.