Have you ever wondered how big brands and startups manage to stay so successful even during a pandemic?
Thanks to data-driven marketing and CRM that enable businesses to understand and engage with their customers better, businesses can now rely on massive databases to identify key decision-makers, flag problematic customers, and segment the population for targeted marketing efforts.
Collecting Email Data
If you’re looking to start a brand or business, you’ll most likely want to build a presence on social media channels. With over 3 billion active monthly users, Facebook is the world’s biggest social media network. It’s also one of the friendliest and most useful for collecting email data.
Just remember: since Facebook is a business tool, you’ll need to build a Business or Personal profile depending on whether you’re doing this for fun or for profit. For fun, you can use your personal Facebook account. For profit, you’ll need to create a Business account.
Personal vs. Business Facebook Account
If you have a business you’ll most likely already have a business page on Facebook. A business page includes tons of useful widgets that you can use to build your email list. These include free analytics, leads management tools, and automated email outreach functions.
A business account also enables you to access your company’s Facebook documents (like articles and press clippings) from your dashboard. You can set up a business page for free but you’ll need to upgrade to a business account to get all the features.
Pro-Tip: If you don’t have a business account, create one now.
Once you have a business account, create a new email address for your company. You can then use this email to send bulk emails to your customers, connect with them on social media, and track the success of your campaigns via lead scoring.
Why You Need To Track Email Opens
If you send out a lot of emails, you’ll want to keep track of how many people opened your emails and whether or not they clicked on the links inside. The open rate for a typical marketing email is around 20% but you can get much higher rates with some strategy.
There are a few reasons why you’d want to track email opens. The most obvious is to find out which emails are doing the best. You can use this data to identify the types of content and offers that your audience responds to the most. You can then refine your strategy to focus more on those messages.
In addition to improving the performance of your own emails, you can also use the data to assess the performance of other marketers. Are they getting good results too? What are they doing differently that you can learn from?
Sign Up For A Free Account To Nurture Your Email List
Once you have a business account, you can use the site to build and grow your email list. You can do this by engaging with your audience through social media and email marketing to encourage them to sign up for your list.
You can also use the platform’s free app to grow your email list by offering a free digital or physical product to users who install the app. The product doesn’t need to be related to your business, just something that you or your brand is known for (e.g., Starbucks beans for the Starbucks coffee fan).
By using your network of contacts, you can also ask users for their details. When someone clicks the button to submit their details, they’ll be asked to confirm their email address. If the email address is valid, you’ll then receive a verification email from Facebook. This makes it easy for you to identify new leads.
How To Convert Email Leads To Customers
Once you have a good amount of email data, you can use it to determine the value and viability of your email leads. Just like with most marketing channels, you’ll want to identify the types of content that your audience finds the most useful.
From there, you can adjust your strategy to focus on growing your business via email and social media.
To turn an email lead into a paying customer, you’ll want to create a marketing plan that includes a mix of email and social media strategies. You’ll then want to take that plan and execute it.
The most important thing you can do for your business is to ensure that it is set up correctly for email marketing. In addition to having a business account and email list, you’ll also need to work on developing a strategy and converting leads into customers. If you implement a data-driven approach to email marketing, you’ll be able to segment your audience and hone in on the types of content that they find most useful. From there, all you need to do is to nurture those leads with compelling offers and relevant content to ensure that they stay subscribed and keep coming back for more.