In this Blog article, you’ll discover how to create an AWeber popup using the Infusionsoft API. You’ll learn about the different types of campaigns available and how to leverage them to launch a successful affiliate marketing program.
Why Affiliate Marketing Is Popular
If you’re reading this, it’s likely that you’re familiar with the concept behind affiliate marketing. If not, here’s a quick overview.
Many businesses, bloggers, and online marketeers rely on affiliate marketing for revenue. The concept behind affiliate marketing is simple: You partner with a company (known as an affiliate marketer) to bring in revenue by promoting their products and services on your behalf.
As an affiliate marketer, you’ll typically sign up to a network which offers many affiliates’ marketing platforms. These networks provide you with everything you need to create effective campaigns and build a significant audience.
Now, as the marketing manager or online sales engineer at a company like Infusionsoft, your job is to ensure that the business is performing optimally and bringing in the revenue that the company and your boss’s boss expect.
The Different Types Of Campaigns Available
When you’re creating a new affiliate marketing program, one of the first things you’ll want to do is determine what type of campaign you want to run. With AWeber, you have several options from which to choose.
You can utilize a combination of methods to reach your audience, depending on your budget and brand awareness. If you’re looking to grow a small, niche audience, you might want to opt for paid search (more on this later). However, if you’re looking to launch a global brand awareness campaign, you might want to consider using organic search and social media to spread the word about your affiliate program.
To help you choose, let’s examine the different types of campaigns available, as well as what makes each one unique.
Paid Search
Paid search is definitely one of the most popular methods used for affiliate marketing. As the name implies, paid search involves paying money to have your ads shown when users perform a search on a particular keyword or keyphrase. You’ll need to decide if this type of campaign is right for you, depending on your exact needs.
Here are a few things to consider before you make a decision.
Pay Per Click And Cost Per Mile
Let’s say you’ve decided to go with paid search. When you perform a search using one of the major search engines, you’ll see a few ads, typically displayed in a box at the top of the search results. Some search engines, such as Google, also offer a feature known as Cost-per-click (CPC).
With CPC, you’re only charged when a user clicks on your ad, rather than when they perform a search and visit your site. You can set your price for CPC advertisements manually or through an automated bidding process.
Paid search is a great option for someone looking to quickly and easily generate a few thousand dollars a month. The amount of money you’ll make largely depends on the competition in your chosen niche and which search engine you opt to use.
Display Advertising
Another popular option for affiliate marketers is display advertising. With display advertising, you’ll usually find ads on websites, blogs, social media platforms, and forums across the internet.
These ads will appear in a variety of formats including pop-ups, banners, and full-page displays.
One of the primary differences between native advertising and display advertising is that with the latter, you’re essentially paying for the privilege of having your ad shown alongside relevant content. You’ll want to consider how much value you get for the money you spend on display advertising versus paid search.
The main advantage of display advertising is that you have complete control over the messaging and can choose the type of audience you want to reach. You can also measure the results of your campaigns more easily. Lastly, since you’re not charged until a visitor hits a specific action – such as a call to action – you can design your campaigns to drive as much traffic as possible to a single place, like a landing page or specific product page.
Content Marketing
Content marketing is, in essence, marketing through the creation and distribution of content. This content can include anything from articles, to e-books, to videos. Simply put, content marketing is about providing valuable information to people that they can use in everyday life.
You might want to consider content marketing for your next affiliate marketing campaign if you’re looking to target a more general audience and don’t mind having your ads shown alongside other content such as blog posts and e-books. Remember, content marketing is a form of digital marketing, and like other methods, your target audience and the value you provide will determine your success.
Social Media Marketing
If you’ve got a social media account, you’re probably already familiar with social media marketing. Essentially, social media marketing is about gaining valuable exposure and making connections with potential customers on social networks like Twitter, LinkedIn, and Facebook.
You’ll typically find ads on social media, but you don’t have to – you can create and run paid campaigns through these networks as well. When you do opt to run ads, you’ll want to target specific audiences on social media to ensure your ads are relevant and engaging.
The main advantage of social media marketing is its immense user base. If you can tap into this audience, you can drive a considerable amount of traffic to your site. Just remember: Social media is a place for conversation and content is usually shared for popularity. Your ads will most likely be ignored if they’re not interesting or useful to at least a few people.
The Anatomy Of A Successful Affiliate Marketing Program
In order to successfully launch an affiliate marketing program, you’ll need to follow a structured approach. Here are the steps you’ll need to take.
Set The Right Financials
Unless you’re a digital marketing expert, the odds are you don’t have a very clear idea of what your expenses are going to be. Setting the right financials for an affiliate marketing program is essential. You’ll want to forecast your costs for at least the next three months, taking into account various factors such as the amount of money you’re likely to spend on ads, the cost of acquiring new subscribers, and the amount you’ll need to invest in creating high-quality content.
As a general rule of thumb, you’ll want to set yourself a monthly budget of around $5,000 – $10,000. If you’re looking to quickly double your income, you might want to consider spending a little more than average. You’ll also want to set aside some money for content creation, which we’ll cover in a bit. Cost-wise, Google AdWords, the most popular form of paid search, can range from $3 to $20 per day, and one of the more expensive tools, Shopify’s Affiliate Program, charges $5 per month per user.
Create Keywords And Key Phrases
After you’ve set your budget and confirmed your chosen search engine, it’s time to create your keywords and key phrases. You’ll want to do this for both your paid search campaigns and any organic campaigns you opt to run. When creating your keywords, you should follow the guidelines set by the search engine you’ve decided on using, otherwise, your ads could be flagged or ignored by the search engine.
Once you’ve got your keywords, it’s time to build your list of phrases. You can do this using tools such as Google Keyword Planner or WordStream. If you’re looking to save time, you can automate the process of creating your key terms and phrases using tools like Google Keyword Tool or Keyword Hound. Just remember: The more specific your keywords and key phrases, the more effectively you’ll be able to target your ads and grow your business.
Set Up Your Ads
Now that you’ve got your keywords and key phrases, it’s time to set up your ads. You’ll typically want to create a separate ad campaign for each type of campaign you’ve decided to run. If you’ve opted to use paid search, you might want to consider creating a campaign tied to a product or service that’s related to your niche. If you’ve decided to use display advertising, you might want to consider creating a campaign aimed at a more general audience and running it on smaller platforms such as Instagram or Facebook.