If you’re looking to grow your email list and find more ways to interact with your audience, then you’ve come to the right place. In this blog post, we’ll teach you everything you need to know about creating an optin form for your website.
Why Create an Optin Form?
You’ve probably heard the term “optin” and “optout” a lot when it comes to email marketing. Optin means the person has given their consent to receive information from the company via email, and optout means the person has chosen not to receive any more emails from the company. So basically, an optin form is used to gather information from potential customers so you can send them emails and grow your email database.
Why should you create an optin form for your website? The answer is pretty simple. Email marketing is one of the most effective ways to communicate with your audience and grow your business. If you want to be successful, you have to be willing to try new things and take advantage of all the tools the digital world has to offer. One of the best things that came out of the pandemic is the increased attention paid to email marketing, and the subsequent increased demand for optin forms.
The Basics Of An Optin Form
An optin form is simply a form that gathers information for you to use in email marketing. The information is usually limited to email addresses but can also include name, company, and any other relevant details. You can use an optin form to quickly collect basic information about your audience. Once you have this information, you can tailor your messages to suit their needs. You can also segment your audience based on the information you collected. For example, you can send targeted emails based on whether or not someone subscribed to a blog post or took a specific action on your site (such as making a purchase).
Where Should I Place My Optin Form?
The answer to this question really depends on your site. There are three basic options:
- At the top of the page (above the fold)
- In the sidebar
- At the bottom of the page
If you have a single page site with no additional landing pages or calls to action, then placing the optin form at the top of the page above the fold (with the text “Get $FreeValue now!”) is usually the best place for it. This is because most people will be viewing your site from the first page they see, so you want to make sure they’re aware of your offer. If you have a bit more than a single page and you want to direct people to other pages after they’ve completed the form, then placing the optin form in the sidebar is a great option. This way, they’ll be able to get the information they need and continue on your site without being bombarded with offers.
What Should I Put In My Optin Form?
Depending on your desired outcome from the form, you can tailor the content inside of your optin form to be somewhat creative. It’s a great opportunity to do something different than what’s been done hundreds of times before. Here are some examples of creative content ideas:
- A QR code that leads to a discount coupon
- A quiz to determine what content your audience wants
- A fake discount offer to see if people are clicking on the fake offer before becoming suspicious
- A list of the best products in your industry
- A poll to see what your audience thinks about a particular subject
Whatever you decide, make sure you test different versions of your optin form to find the one that performs the best. You also want to make sure you test with different email marketing software and platforms to see which one works best for you.
The best way to grow your email list is by capturing and nurturing prospective customers. One way to do this is through a lead magnet. A lead magnet is a piece of content, whether a PDF or an image, that is used to attract potential customers to your site. They are given the information they need to take action (such as subscribing to your email list or making a purchase) without ever leaving the confines of your website.
Another way to attract potential customers is through a call to action on your site. A call to action is a phrase, image, or button that encourages your audience to take some sort of action. The call to action should be relevant to your audience and should match your brand. For example, if your brand is related to travel, then the call to action for your hotel finder site might be “Find your perfect hotel.”
On the whole, creating an optin form for your site is a simple process, but ensuring the proper execution of your plan is vital. Make sure you test different variations of your form to find the one that works best for you. And don’t be afraid to think differently and experiment with new things.