Everyone likes to be customized. It feels good to have a product that fits your needs and your style. In the world of online marketing, this trait is taken to an extreme. Companies like AWeber make it easy to create professional-looking emails with completely custom templates. In this article, we’ll teach you how to take advantage of these powerful email marketing tools and how to make the most of them to better fit your needs.
Choose The Right Email Service
One of the first things you’ll want to do is determine which email service to use. This will depend on your budget and the needs of your business. Do you need a free account with limited features or would you like to spend less than $5 a month on a professional-looking account?
Sign Up For AFree AWeber Account
As mentioned above, AWeber is a popular choice when it comes to email marketing. If you’re looking for a quality, all-purpose email marketing solution, then AWeber is the company to go with. You can also sign up for a free AWeber account to get started.
The great thing about AWeber is that they provide you with a robust, feature-rich environment that is easy to use. You’ll only need to go through the basic setup process to get your email campaigns up and running. Then, you can start adding campaigns and users as needed. For a limited time, you can get a free trial of AWeber (https://apps.twitter.com/t/app/ewwwfreetrial/1220989877).
Set Up Your Branding
Your branding is one of the most important aspects of your business. It’s how you want customers to perceive your company. One of the first things you’ll want to do is set up some brand identity guidelines. This is a document that will serve as your guide as you establish your unique brand voice. It will help you become more consistent when creating content such as email marketing campaigns or social media posts.
The Building Blocks Of An Email Campaign
Once you have a branded identity in place and a service to use, you can move on to the fun stuff—the content creation part. To put it simply, email marketing is the act of sending emails to people to promote a product or service. Before you can start creating content, you’ll need to decide what type of content you’re going to use.
Single Subject Line
The subject line of your email is one of the most important parts. It is the first thing your customers see when they open your email. The subject line should be concise but also informative to the user. Ideally, it should match the content of the email itself.
Like many other software providers, AWeber started in a humble beginning. Founder and CEO Mike Beck began his email marketing journey back in 2004 when he created a simple, yet effective, blog commenting platform. He named it Humble Beginnings after the WordPress.com name Squarespace.com. Since then, AWeber has grown to become a reputable company.
Back in those days, blogging was a fairly new phenomenon. People didn’t expect much from a simple blog comment system. But then, word spread about Humble Beginnings, and small businesses began to rely on Beck’s product to grow their audiences and engage with customers.
One of the first things you’ll want to do after you’ve signed up for AWeber is to integrate the service with your other favorite apps and platforms. Mailchimp is one of the most popular email marketing tools, and one of the reasons is its wide array of integrations. If you’re already using Mailchimp, then the integration with AWeber is easy and requires little to no setup. You can simply click the little orange button below the main AWeber interface to get started.
If you’re using another service or tool for email marketing, then chances are, you’ve got an integration with AWeber already in place. All you need to do is visit the settings page of your other tool and select AWeber as your email marketing service.
Create Personas And Segmentation
Once you have your email list, you can begin creating personas for your audience. AWeber calls these audiences “slices,” and they can be tailored to suit your unique needs. For example, you might want to create a persona around an investor and appeal to their interests. Or, you might want to create a persona around a female consumer and target your marketing efforts toward them. The great thing about personas and segmentation is that it allows you to customize your content according to a user’s interests and niche.
Having a content calendar is essential when planning out your email marketing strategy. A content calendar will help you plan out a schedule for content creation and ensure that you don’t rush the process. It will also help you predict future content needs so that you can begin preparing content now instead of waiting until the last minute.
For instance, you might want to plan out a campaign for a new product launch in the next few months. That means you’ll need to start creating content now so that you can finish by the end of the month. You don’t want to miss a beat!
Like many other email marketing services, the more you use AWeber, the less you pay for each individual email. The more you send, the cheaper it gets. Just remember that too many emails can eventually hurt your rep—so avoid spam. If you’re not sure how often to send out emails, then simply follow these golden rules:
Less is more. Try to limit yourself to three or four emails per week. That’s it.
Personalized, relevant emails are the key to effective marketing. If you can achieve this consistently, you’ll see a significant improvement in your overall marketing performance. The more you get right, the fewer mistakes you’ll make. And, at the end of the day, that’s what matters—not the quantity of content but the quality.
Email marketing is a fairly easy and affordable method of online marketing. The trick is in taking the time to find the correct tool for the job. And, once you do, then customizing that tool to fit your needs and your style. With AWeber, it’s easy—you can get everything you need in one place with one click. So, if you’re looking for an all-in-one email marketing service that can streamline the process, then look no further—you’ve found it!