How to Do an Email Broadcast with AWeber

Ever wonder what it would be like to have a big crowd of people cheering you on as you give a speech? Awewber lets you work your magic and give those people what they want, which is your voice, and you can do this for free. This article will teach you the ins and outs of creating an email broadcast in AWeber. 

Set Up Your Broadcast List

The first step to creating an email broadcast in AWeber is to setup your broadcast list. You can add names of people, companies, organizations, blog articles, videos, or whatever you want to put in your list. Once you have setup your list, you can begin crafting your message.

Use Your List To Get Started

Adding people to your broadcast list isn’t enough. You also have to opt them into receiving your emails. To do this, go to Settings > Email Settings and create a new email address. Give it a cool, unique name like info@example.com and make sure that you’ve opted them into receiving emails from you by checking the notifications box. Then, you can send out your first email to your list.

Insert Keywords And And Shortening URLs In Your Broadcast

When you’re emailing your list, it’s important to include keywords and short-links to the web content you’re trying to drive users to. You can use Google Keyword Planner or extensions like Yoast SEO or Tasty SEO for WordPress to find the right keywords and optimize your content. For example, if you’re trying to grow a blog about fashion, you might want to look for keywords like fashion or clothing and style or beauty. If you have a podcast or vlog, look for keywords like podcast or vlog and video or entertainment, etc. It’s also important to keep in mind the lowest common denominator of your target audience when looking for keywords. For example, if you’re emailing users with a fancy eBay account, you might not want to use fashion or style as part of your keywords because lots of people who use eBay are going to be searching for fashion-related items anyway.

Use AWeber’s Email Marketing Platform To Get Results

AWeber’s email marketing platform is great because it does all the hard work for you. You just have to set up automated email campaigns based on existing lists or use their platform to grow your own. Either way, once you have a successful campaign, you can use the platform to send out email broadcasts to your list.

How To Create An Email Broadcast In AWeber

Now that you have your email list ready to go, it’s time to start crafting your email broadcast. Every email campaign needs a call to action to get results, so you can either 

  • Ask your audience to take a specific action like to visit a specific website,
  • Or, you can encourage people to share your content or blog post in their social media channels.

With these examples, you should be able to generate some leads and get some conversions. Once you have some results, you can use this to determine how you can improve your email marketing strategy going forward.

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