Did you know that 60% of people who use the internet to look for information about drugs, alcohol, and/or recovery find the content through email marketing? That’s right! With a little effort, you can drive traffic to your website and increase your online exposure through email marketing. Maybe you’re considering using email marketing for drug rehabilitation, and you’re wondering how to do it right. Or, maybe you’re an established email marketer and you’re looking for new ways to grow your business. Either way, this article is for you. Let’s get started.
Set Up A Record-Breaking Email Marketing Campaign
The first step to successfully using email marketing for drug rehabilitation is to set up a record-breaking email marketing campaign. Why? It takes a lot of data to prove that you’re producing results, and the best way to prove it is with numbers. Having a high open rate, click-through rate, and conversion rate across various platforms is the best way to solidify your position in the industry. If you want to dominate your niche, you need to out-do the competition.
So, how can you set up such a fantastic email marketing campaign? It takes a little bit of planning and strategizing, but you can’t put in the effort if you want to be profitable in the long run. Basically, you need to do the following:
- Set up automated email campaigns
- Personalize your content
- Segment your audience
- Use performance marketing
- Design a flashy website
- Develop a social media strategy
- Run ads on social media
- Use SEO
Choose The Right Platforms
When sending out mass emails, you need to consider the following:
- Email frequency
- Automatic forwarders
- Subject lines
- Mobile friendliness
- Inclusion of links
- Frequency of mailings
Depending on your budget and the size of your audience, you need to determine whether you want to use free email service providers like Gmail or Hotmail, or cheaper paid alternatives like MailChimp or Campaign Monitor. Don’t forget to factor in the number of emails you’ll need to send to achieve your goals. For example, if you want to grow your email list by 10,000 subscribers within the next 30 days, you’ll need to be sending out about 50 emails per day. That’s a lot of manual work, especially if you do it all yourself without the help of a team.
Create Great Content
Once you’ve chosen your platforms, it’s time to create great content. So, what does that mean? Well, you can’t simply publish a list of tips and tricks for getting high. That’s not particularly interesting or unique content. Instead, you need to create compelling content that will keep your audience engaged. It’s important to note here that a lot of what you create doesn’t have to be about drugs, alcohol, and/or recovery. Sure, the content will be relevant to your target audience, but it shouldn’t be all-consuming. Make sure to include other topics that are interesting and compelling as well.
Here are a few things you can do to create great content:
- Interview prominent people in your niche
- Curate educational and helpful content
- Post news stories about your niche
- Organize webinars
- Put together e-books
- Create videos tutorials
- Write blog posts
Whatever you choose, make sure that your content is interesting, well-written, and easy to understand. Remember that your audience is typically busy people who are seeking advice and information about your niche. So, make sure that the information you provide is easy to follow.
Set Up Autoresponder For Your Record-Breaking Email Marketing Campaign
Depending on your selected platforms and the amount of content you’ve created so far, you’ll need to set up an autoresponder to continue sending out your emails. An autoresponder is a type of email marketing software that enables you to automate the process of sending out transactional messages. What this means is that your autoresponder will take care of sending out new emails (creating a record-breaking email marketing campaign) based on the previous emails you’ve sent out. This way, you don’t have to keep sending out the same ol’ emails over and over again.
An autoresponder is extremely helpful if you’re looking to establish yourself as an authoritative source on your topic. Imagine that you’re a drug and alcohol rehab expert who’s just started sending out emails to educate others about the dangers of drug and alcohol use. To start, you might want to create a short email introducing yourself and your website, along with a few other helpful tips. With your email opener, you can then encourage the reader to visit your website for more information. Alternatively, you can include a link to a helpful page on your site.
After you’ve set up your autoresponder, you’ll need to confirm that you own the email address you used to set it up. Otherwise, you may end up in a situation where you’ll continue receiving email from people you didn’t ask to hear from. Confirming your email ownership is as simple as opening a new email and clicking on the confirmation link you received. Doing this should put you back on the right track to a successful email marketing campaign for drug and alcohol rehab.
Make Sure Your Website Is Mobile-Friendly
If you’re visiting this website on a mobile device, you need to make sure that it’s mobile-friendly. Why? Well, around 75% of the world’s population now uses mobile devices, and according to HubSpot Blogs research, 59% of those individuals visit websites via their phones. So, if you’ve got a decent-size mobile audience, you’ll need to make sure that your site is mobile-friendly. How easy is that? Just follow these five steps to ensure smooth mobile browsing:
- Put responsive design at the top of your list
- Create buttons that are the same size as a mobile device’s screen
- Offer a mobile-friendly experience to your visitors
- Consider using HTTPS
- Avoid plug-ins
- Avoid using Flash
These tips will help you make sure that your website is accessible on any mobile device. If you want to be seen by the largest audience possible, you need to make sure that your site is accessible on any mobile device. Otherwise, someone with a smaller screen might have a difficult time reading your content, especially if it’s not on a device they use often.
Use SEO To Get Your Website Visibility
To get your website’s content and articles seen by the largest audience possible, you’ll first need to use SEO (search engine optimization). Basically, SEO is the practice of increasing the likelihood of your website appearing in the search results when a user enters a keyword or search phrase into a search engine.
What exactly does that mean? Well, here are a few tips to get you started:
- Add quality content
- Interior design
- Research the keywords people are using to find your content
- Create content that appeals to your target audience
- Develop a content strategy
- And, don’t forget to get automated SEO (search engine optimization) set up
When entering a keyword or search phrase into a search engine, your goal is to have the word or phrase that you enter as the starting point of your search engine query. So, if you want to appear for the keyword or search phrase “drug rehab,” your website will need to be set up to accept search queries with “drug rehab” as the starting point.