Do you want to connect with your customers via email marketing? Zoho has a bunch of features that makes this very easy to do. In this blog post, we’ll give you a tutorial on using Zoho to easily create and send out amazing email campaigns.
Set Up Your Email Marketing Campaign With Zoho
To start, you’ll need to login to http://zoho.com. Once you’re logged in, click on the Get Started button in the top right corner of the screen. This will take you to the Zoho dashboard. From here, you can choose between the Free Plan or the Plus Plan to set up your email marketing campaigns.
If you’re on the free plan, you’ll see that the feature set is quite minimal. You can use the bulk of the area for either creating or sending out your emails. So if you want to test out different content or see what works best for you, you can use the free plan. Otherwise, the plus plan gives you more room to work.
If you go with the plus plan, click on the Create button. This will take you to the next screen where you can choose the template that you want to use for your campaign.
After you’ve chosen a template, you can either hit Create or the Back button to go to your dashboard.
Build Your Email List With Lead Magnet
One of the first things you’ll need to do is build your email list. To do this, you can use two simple tactics: first, you can create a special discount code or offer to promote a product or service and entice people to sign up; second, you can ask visitors to subscribe to your mailing list.
If you go with the first tactic, you can use the special code to gain access to a special discounted rate or offer. For example, if you’re running an online store, you can ask visitors to sign up for a newsletter to receive special discounts. Or if you’re an affiliate marketer, you can create a special coupon code that only people on your email list will be able to use.
Building an email list is incredibly easy to do. Just remember that you have to provide value to your audience in order to grow your list. And one of the best ways to provide value is with helpful information. So, make sure you’re offering something extra that is of value to your audience. For example, if you’re writing a blog post on fashion styles for older adults, you can include items such as fashion tips or tricks that will help your readers. Or if you’re writing a post on how to save money while traveling, you can include booking sites and blogs that will help your readers find travel deals.
Set Up Autoresponders
Once you have your email list, you can set up autoresponders to automatically send out several emails at a time. This is a great way to keep in touch with your audience without having to think of each email individually. So, if you have a blog, you can set up an autoresponder to blast out new post updates to your subscribers.
But, if you’re using email to promote a product or service and you want to make sure that your offers and discounts don’t get clogged up in your autoresponder, you can filter them so that only certain emails get through. Or, if you want to send out weekly emails, you can have them go out on certain days so that your subscribers don’t get overwhelmed.
Set Up Email Newsletters
If you have a larger audience and you want to promote your product or service to them frequently, you can create a monthly email newsletter to keep in touch. Just remember that if you’re going to be sending out a lot of emails, it’s a good idea to set up a separate email account for your newsletter. This way, you can easily keep track of which emails are coming from your own account and which ones are coming from your newsletter.
One of the great things about having a newsletter is that you can do a lot more than just promote a product or service. You can also include tons of valuable information in your newsletters that can further help your audience. So, if you’re writing a newsletter for parents, you can include tips on how to reduce your children’s stress levels, or you can write an advice column and help your readers find the best parenting styles for their families.
Customize Your Emails
With the email marketing tool, you have the ability to completely customize the look and feel of each individual email. So, if you have a specific tone or style that you want to use throughout your campaign, you can select it here. Plus, you can change the color, add borders, and edit the copy to fit your needs.
To see all of the options, click on the blue cog next to the email template that you’ve chosen. This will open up a small menu, from which you can select from a variety of themes and styles. Once you’ve made your selection, click on Save.
Test Different Creative Ideas
One of the great things about the email marketing tool is that you can easily test different creative ideas. So, if you want to see what style of writing or what images work best for your audience, you can try them out quickly and easily.
To do this, click on the little blue cog under the subject line of the email you’ve just sent out. This will open up a small menu, from which you can choose between A/B tests or subject line tests. A/B testing will randomly assign your audience to different groups and lets you find out which content performs best. For example, you can put out an email with the subject line, “New Group Announcement” and assign it to two different groups, A and B. Then, you can send out the same exact email, except with a different subject line to each group. This way, you’ll be able to see which subject line performed best without having to go through and edit the whole email again (which is tedious).
Use Mail Chimp To Integrate With Other Forms Of Marketing
You can integrate your email with other forms of marketing to make your campaigns even more effective. To do this, you’ll need to use a tool called Mail Chimp. With Mail Chimp, you can create automated emails that post to your social media accounts or websites. So, if you want to integrate your email marketing with a product review site or social media accounts, you can use Mail Chimp to do so. Simply enter your email address and the emails will start flowing.
Mail Chimp also has a feature where you can assign social media accounts to different lists. So, if you have a Twitter list called “Top Travel Bloggers,” you can have your email marketing send out tweets with links back to your site. Or, if you have a Google+ page called “Style & Beauty Bloggers,” you can have your email marketing posts published to your Google+ page. Simply go to the Mail Chimp dashboard and choose which social media accounts you want to associate with your email.
Use A/B Testing To Find The Best Creative Combination
If you want to find out the best creative combination for your campaign, you can use A/B testing. Just remember that A/B testing involves splitting your audience into two groups and assigning one of the groups a different creative treatment. For example, you can test two different headlines for your email or two different Instagram posts to see which one gets the most engagement. When using A/B testing, it’s best to pick a test that won’t affect your overall success too much.
Take Advantage Of Free Features
One of the great things about the email marketing tool is that there are a lot of free features that you can use. For example, you can use the free version to send out a certain amount of emails per day, and you can use the free version to have automated emails that post to your social media accounts at the same time.
But, if you want to take advantage of all of the features, you’ll have to upgrade. So, if you’re looking for a simple tool with only a few features, the free version is enough. Otherwise, you can opt for the Plus version, which provides you with more features as well as a team of copywriters, graphic designers, and web developers should you need them.