You may be wondering: “How can I use email marketing to grow my business?” If so, this article is for you. In it, you’ll discover the basics of creating an effective email marketing campaign. You’ll learn the importance of selecting the right email marketing platform and creating templates that will engage your subscribers.
The Basics Of Email Marketing
Email marketing is the act of sending commercial messages via email. As a marketing technique, email marketing is one of the most popular ways of connecting with potential customers. And why not? It’s cost-effective, targeted, and offers a personal touch.
But, before you start spamming your subscribers with useless information, there are a few things you need to understand. First, make sure that you have permission to send emails. Just because you have an email list doesn’t mean that you can spam people without their permission. Think about it, would you want someone to spam you without your explicit consent?
Email marketing is a useful tool that can help you stay in touch with your audience and provide useful information. However, you must be careful not to abuse the privilege. So, ensure that you build up credibility and respect by utilizing all of the available tools.
Why Are Email Marketers Popular?
Email marketers are popular because people perceive them to be intelligent and trustworthy.
According to HubSpot Blogs research, 59% of respondents trust an email marketer with important information, 55% feel that they have a good idea of what products should be bought, and 48% are more likely to buy a product that they’ve heard of.
Beyond that, 40% feel that email marketers understand their needs, and 38% like the idea of receiving personal recommendations.
It’s clear that people perceive value in what email marketers have to offer. But how can you tap into this popular market? Start by establishing yourself as a thought leader in your industry and creating high-quality content that will draw in and engage your subscribers.
How To Create A List Of Email Marketers To Consider
Once you’ve established yourself as an expert in your industry, it’s time to build a list of potential email marketers who you think might be interested in your offer. The list below includes experts from various industries, each of which you can reach out to for sponsorship opportunities.
To create your list, you can either use a free tool like RazorSQL or you can type in your email address into a tool like Spredfast and grab the first 40 emails that come through.
What Should You Include In Your Email Marketing Content?
With all of that in mind, you need to consider what to include in your email marketing content. What do you want your subscribers to know and be interested in? Write down the key points you want to make and create a comprehensive plan around how you intend to reach your target audience.
Some ideas to get you started:
- An enticing subject line
- A brief but comprehensive introduction to yourself and your business
- Quality content
- Contact details
- A call to action
- An opt-in box (make sure to get permission before you start spamming)
- A guarantee that you’ll never give out your personal details
- A chance to connect with you through social media
When you’ve answered all of those questions, take a step back and reevaluate the list you’ve created. Consider each email marketer’s skill set, experience, and qualifications. Plus, make sure that you’ve included all of the necessary contact details.
Build A Following On Social Media
If you’re new to the world of digital marketing, it can be tricky to know where to start. This is where social media comes in.
On social media, you can build a following and engage customers through status updates, Instagram stories, and Facebook videos.
This is where you’ll find the vast majority of your audience. According to HubSpot Blogs research, 57% of respondents use social media to get advice, and 50% like being able to ask questions.
Once you’ve established yourself as an expert in your industry, the next step is to build a presence on social media. Make sure that you’re following the platform’s rules and contributing value. Create engaging content that will keep people coming back for more. Become a thought leader in your industry and establish yourself as an authoritative voice on social media. Doing any one of these things will go a long way to qualifying you as a potential email marketer.
Create Templates For Your Email Marketing
One of the most basic but essential roles of an email marketer is to create templates. These are pre-made emails that you can tweak to fit your needs. When it comes to email marketing, you’ll always have a need for new templates. So, create a small library of email templates that you can pull on to send to your subscribers.
Whether you’ve got a fresh new idea for an email that you’ve never sent out before or you’re looking to rekindle a long-standing relationship with an audience, you need a way to stay in touch with them. And what’s the most effective way to do that? By creating and sending out email templates.
The Platform Matters
One of the first things you should do before you start sending out email templates is to choose a platform. There are a variety of options when it comes to email marketing platforms, and each one has its perks.
If you’re looking for a free platform, I recommend HubSpot’s email marketing platform. Not only does it offer a free version, but you can also take advantage of its integrated marketing analytics tool which will give you a clear picture of everything you’ve done with respect to email marketing.
If you’d rather save money and don’t need advanced features, go with Aweber. And if you’re looking for a robust platform that can handle complex marketing tasks, then consider Marketo.
Above all else, make sure that you’re happy with how the platform works (i.e., is it easy to use or is it overly complicated?) and that you feel confident that you can grow with the platform.
Make Sure That You’re Authentic
Make sure that you’re authentic when performing email marketing. Instead of just creating a list of generic email addresses, go above and beyond and create a special list of individuals within your industry. When you’re sending out email templates, make sure that you’re speaking to your subscribers’ within your industry.
Otherwise, you might come off as too far removed from your audience and might even damage your credibility. If you want to qualify as a potential email marketer, don’t just settle for sending out generic emails. Create personalized emails for specific groups of people within your industry. For example, if you’re a dentist, don’t just blanket email your regular customers about a new product. Instead, send out a special email to your dental patients to alert them of the new service you’re providing.
Besides, you don’t want to send out too many emails either. According to email marketing platform MailChimp, emailing your audience more than three times a week can seem spammy. So, while it’s great to stay in touch with your audience, you don’t want to bombard them with too many emails either.
Use Analytics To Your Advantage
With every business, especially a small one, there’s always a struggle with finances. You’re fighting to make ends meet, and there’s never enough money to go around. This is especially true when you’re just getting started and don’t have much money to spend on expensive tools or other aspects of growing your business.
Luckily, analytics software like Google Analytics can help you get a better picture of how effective your email campaigns are. Use the tool to track the performance of different campaigns and experiment with different subject lines and content to find that magic email that will convert your subscribers into customers.
Analytics tools like Google Analytics will give you a clear picture of how effective your email campaigns are. So, if you’ve got a battle of resources with your business, go with Analytics. It will give you a clear picture of exactly what’s going on and where you might need to improve. Plus, it’s completely free.