How to Do Email Marketing on Shopify

You’re on Shopify — one of the largest ecommerce platforms out there. But instead of simply buying what you want, you have an opportunity to engage with the brand and offer your opinion on upcoming products, deals, and promotions.

While it’s pretty convenient to simply sign up to receive emails from Shopify, you can take the opportunity to do much more. Sending email campaigns on Shopify is actually a pretty easy process. But, in order to maximize your results, you need to follow some tried and tested methods.

The Basics Of Building A Successful Email List

Firstly, you need to decide how you’ll build your email list. Do you want to go the route of gathering email addresses at random, with no guarantee of delivery, or would you prefer to nurture and grow your email list slowly over time?

The second part of the equation is, what will you do with all these email addresses once you’ve got them? Will you hand them over to a marketing agency for spamming or will you use them yourself to send out a steady stream of informative emails?

Choose An Email Service Provider That Can Handle Large Email Lists

One of the biggest challenges that entrepreneurs and businesses face, is managing huge lists of subscribers. If you’re looking to launch an email marketing campaign, you need to consider what size list you’ll need to start with. The more subscribers you have, the more you can send out. But that comes with a price. If you go through a provider that can reliably handle large email lists, you’ll find that they provide you with all the tools you need to grow and maintain your email lists. Not only that, but you’ll also be able to keep your subscribers engaged, entertained, and subscribed for future campaigns. This is key if you want to build a successful email marketing strategy. Otherwise, you’re just throwing money away, with no real guarantee of success.

Set Up Autoresponders To Follow-Up With New Subscribers

An autoresponder is a tool that will allow you to automatically send out emails, at pre-set intervals, to all your subscribers. You can use autoresponders to follow-up with new subscribers, reinforce past campaigns, and generally keep in touch with your subscribers, regardless of whether they’ve signed up for your newsletter or not.

When someone subscribes to your newsletter or opts into your email list, you can set up an autoresponder to follow-up with them, in the event that they don’t already get enough emails from you. Your autoresponder can then send out pre-set emails, or it can be set up to automatically follow-up with new subscribers, on your behalf.

The best thing about setting up these autoresponders is that you can add more functionality, such as triggering emails based on a sale or event, setting a specific date range for when the auto-responder will go out, and so much more. You can also pause, resend, or cancel auto-responder campaigns, at any time, from your email dashboard.

Use A Content Management System To Create And Distribute Weekly Marketing Emails

A content management system is essentially a platform, built into a website, where you can store and publish all your content, in the form of articles, press releases, and promotional material. What makes a content management system perfect for distributing weekly emails is that it allows you to easily draft and send off your emails, from within one central location, at regular intervals.

A content management system allows you to store all the content that you’ll need, for your email campaigns, in one place. So, whether you want to send out a press release, or you’ve got some new products to promote or an event to advertise, you can quickly draft an email, with some content hidden in the text, and a link to the page, where it will display. In addition to that, you can also set a date range, for when you’ll distribute the email, and choose whether you want to send it on a weekly basis, or at other intervals.

Personalise Your Email Marketing Content

You can make your email marketing stand out from the crowd, by customizing the content that you send out. If you’ve got something new that you want to promote, you can take the time to find the right person, with the right demographic, that will benefit from your offer. Once you’ve found that person, you can craft an email, that is highly personalized and tailored to that specific person. You can use a tool, such as HubSpot’s Content Personalization tool, to easily and efficiently find the right people, with the right demographics, to send your email marketing content to. The more you can do, the better. Customizing content for specific email recipients, will make your emails more memorable and easier for them to engage with.

Remember to:

  • Personalise the email
  • Use relevant images
  • Include links to make the email easy to navigate
  • Use plain and simple language
  • Make it enjoyable to read
  • Be original

By using all of these tips and tricks, you’ll be able to maximize the effectiveness of your email marketing campaign and grow your business successfully. But, in order to do that, you need to put in the time and effort, to learn how to do email marketing, properly. So, instead of simply signing up to a mailing list, with no real instruction on how to properly conduct an email campaign, why not take the time to educate yourself, on the topic, on the internet, or with a guide? Once you understand how to do email marketing, you’ll be able to take the reins of your own marketing efforts and run successful email campaigns for your business, or yourself.

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