You want to grow your email list, but you don’t want to use tools like MailChimp or AWeber to do it. Maybe you think they’re a bit too much noise for your tastes, or maybe you just want to try something new. Whatever the case may be, you can actually do email marketing without the use of any tools at all! Let’s look at how.
Find The Perfect Free Product
The first step is to find the perfect free product to offer your users. Now, this might sound like an impossible task, but it’s actually very achievable. All you need to do is find a product that solves a problem you know well, but that no one else seems to have found a solution to yet. This will be the focal point of your email marketing campaign. That way, when your users open your email, they’ll have an easy solution in mind when they get to the point of the email.
Set Up A Subscription Management System (SMS)
Once you’ve found that perfect free product, the next step is to set up a subscription management system (SMS). A SMS is where you can manage all of your subscriptions, from the ones you’ve created with the free product to those you’ve purchased individually. With an SMS, you can unsubscribe any user you see fit, pause their email campaigns at any time, and even re-activate them if needed. You could use an SMS to great effect by targeting your audience based on their interests and buying behavior, as well as using different offers and discounts to encourage new and returning subscribers.
Find An Affiliate Marketing Partner
Next, you’ll want to find an affiliate marketing partner. An affiliate marketing partner is a company that earns commissions by promoting products they deem as profitable to their customers. For example, maybe you found a product that helps people save money on their internet bills and you want to earn commissions for your efforts by getting people to buy that product. You can find an affiliate marketing partner in just about any niche, from beauty to travel, hobbies to fitness, and even fashion.
Create Some Nifty Tricks To Get Free Traffic
Once you’ve found an affiliate marketing partner, the next step is to create some nifty tricks to get free traffic to your website. For example, maybe you’re a food blogger who wants to grow their blog, and you’ve found an affiliate partner that promotes food storage containers. You could create a free blog post every day for a week, detailing how and why people should invest in a food storage container. Or, if you’re a personal stylist and you’ve found an affiliate partner that promotes luxury fragrance, you could create a blog post on fashion and beauty tips for everyday women, attracting a totally new audience.
Launch Your Email Marketing Campaign
Finally, you want to launch your email marketing campaign. To do this, you’ll want to use a tool like MailChimp or AWeber. As mentioned before, these are the two most popular email marketing platforms, but there are many others, too. When you launch your email marketing campaign, you’ll want to send out a few emails to get the ball rolling. Just make sure that you don’t send these emails to anyone but your actual subscribers. This is to keep your email marketing separate from your regular activity and prevent any spam charges. After you’ve sent these emails, you can look back at how other marketers approached similar situations in the past, and you can determine how you can improve your own efforts.
As you can see, there are several different ways to market without using any tools at all! You don’t need a lot of investment or special skills to do this, and you likely already have the tools in your own home. The only thing you need is the desire to try something new, meet new people, and grow your email list. Then, all you need to do is follow the steps above, and you’ll be able to successfully market without the help of any tools whatsoever.